Using social trends for content strategy and execution

www.contentmarketingblueprint.com

CMB Partner Office Hours

“Using social trends for content strategy and execution”

Every Tuesday & Thursday @3pm Easternwww.contentmarketingblueprint.com


What is the CMB Community?

A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.

Join the Conversation@CMBlueprint

or +ContentMarketersBlueprint


Today’s Schedule15 minutes: Slide Presentation

45 minutes: CMB Partner Open Q&A


After the Webinar

www.contentmarketingblueprint.com/blog

• Webinar recording

• Slides

• Blog article


Today’s QuestionHow are these blog titles created?

How is the content going to get found?


What your prospects think about social.

Get followers

Post content

New advertising platforms

Social 1.0


What your prospects think about content strategy.

Keyword research

Paid website traffic

More traffic = more customers

Strategy 1.0


You need to educate them!

Strategy : How to attract people

Social : Data on what people like

Social Data Plan and execute a content marketing strategy


Using social to create a content

strategyTrends and Trend Setters


Step 1: Interview

Persona

Triggers

Questions

AnswersWhat if your prospect doesn’t know how to attract buyers?


Step 2: Social Trend Analysis

What topics are trending?

Who is setting the trends?


Buyer persona question + Expert answer + What’s HOT = Killer Content Topic


How social trends and trend setters are

identified in your CMB.CMB Version 5.5


Step 1: Topics extracted from blueprint Q&A


Step 2: Identify the trend setters


Step 3: Identify the trending topics


Step 4: Identify trending content within each topic.


Content Strategy: “attract”

Questions + Answer + Hot topics =………..


= Content TopicsRemember! Planning is half the battle.


Using trends and trend setters for

content distribution.Most of the work is already done in the planning stage.


Reference trending material in your content.


Participate in their conversations

Social comments & thank you messages

Blog comments


Take the first step to building a content

relationship

Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max


Next Session: Tuesday February 11th @3pm

“Link building rocket fuel”Geary LSF | Digital Marketing Agency

Signup at: www.contentmarketingblueprint.com/webinars

Using social trends for content strategy and execution

Marketing

Transcript of Using social trends for content strategy and execution