Modeling Communities in Information Systems: Informal Learning Communities in Social Media
Using Social Tools to build informal communities
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Using Social Tools to build informal communities David Gurteen NLB, Singapore 11 August 2009
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Transcript of Using Social Tools to build informal communities
Using Social Tools to build informal communities
David Gurteen
NLB, Singapore
11 August 2009
Who am I?
Early years KM Facilitator
– Knowledge Cafes– Talks– Workshops
Knowledge Community– Website– Knowledge Letter
My Style
Informal Interaction Engagement Conversation Hand polls Q&A
Your style
Engage with me Ask questions Take notes TTDs I will ask you to share one TTD
Who are you?
Name? Job Function? Favourite social tool? Your passion?
I will go first
Rough Agenda
10:00 – 10:30 Introduction 10:30 – 11:00 Twitter for communities 11:00 – 11:15 Conversation about Twitter 11:15 – 11:30 Twitter Q&A 11:30 – 12:00 Knowledge Circle on Social Tools
Engagement
Scientific paradigm
Cause and effect Order Theory Concepts Neatness Scientific language Spreadsheets and Powerpoint Tables and Graphs
Human paradigm
Fragmented Messy Emotional Conversation Human interaction Social Everyday language Creatures of habit & passion not logic
Think for yourself
Beware prescriptions Beware certification Beware case studies Beware academia and theory Beware consultants
Don’t do KM
You don’t “do KM” … you solve business problems and develop business opportunities with KM tools and techniques
You don’t “do Social Tools” either! Start with the business outcome you wish to
achieve And ask how can Social Tools help!
The best way to make sense of the world is through engagement, conversation
and play
The best way to understand social tools is through actually using them!
My Community
16,000 people in 154 countries
Everyone should build their own community!
Why do I bother?
I give in order that I may receive!
What I give
Give stuff and point to stuff– Both my stuff and stuff of others– Website, newsletter, RSS feeds, email etc
Give my help and support I collaborate with people Connect members to other members Run free events e.g. Knowledge Cafes I use social tools extensively to do this
What I receive
Find like minds– Connect with them and build relationships– In order to achieve things
Learn from them Have fun with them Gain their help and support Spread ideas that are important to me Market and sell my stuff ***
– consultancy, talks, knowledge cafes, workshops Again social tools play a major role
Most important benefit is the relationships
Relationship building process
1. Find an interesting person
2. Establish connection with them
3. Build a relationship through social tools
4. Do stuff together
5. Go to 3
Connection Process
Find a like mind– Sometimes trip over them, sometimes search
Enter in my contacts database Google them & find a reason to communicate If no response back off else
– Connect on LinkedIn, Dopplr, FaceBook– Invite them to join my community & receive newsletter
Subscribe to their blog and Twitter feeds Meet them face to face at first opportunity
Three principals
I want to share knowledge!
I want to be transparent and open
I want to be found and connected to wherever I am!
Social Tools are at the heart of my community!
How I use Twitter to build and support my community
And how you can use it too!
What ever I say I cannot do it justice Huge ecosphere (the TwitterSphere) It’s not about what you had for breakfast It’s not a just a publishing tool Like blogs in the early days it is
misunderstood Great for networking & building communities Google it & play with it to understand it
Twitter uses
A means of mass broadcasting and receiving short “messages”
Inform people “what is new” Announcements Point people to interesting things Keep people informed of activity or status Ask questions
Twitter Basics
Post Tweets to a blog 140 characters A Tweet can include a URL and #tags You can follow people; they can follow you Messages sent through browser, sms, im or
third party application Limited conversational capability
How to get followers
Follow people! Find a big names in your field And follow their followers Either blindly or selectively But over 2,000 people there are limits I don’t follow: people without a photo, bio or
intersting tweets unless I know them
How I use Twitter
To read -Tweetdeck To publish – Tweetdeck, Bitly To connect – Follow interesting people To interact - @reply, DM To ask questions To invite people to my events To meet people To build relationships
Building my community
Tweet news items several times a day Tweet personal events/thoughts less often Retweet RT really interesting stuff Use DMs to reply If @reply then try to preserve context Use Bitly to track what interests people
Bit.ly
Standard Twitter URL shortener But much more Tracks real-time statistics on click-throughs If you open an account will allow you to see
all your URLS and their stats! Tool bar accessory to enable easy tweeting
Building my community
Sensitive to time zones Repeat Tweets to hit different time zones Always attribute Search columns in TweetDeck for KM #KM tag Publish news and quotations
RSS to Twitter
I have 3 Twitter accounts DavidGurteen: my regular Twitter account GurteenNews: what’s new on my website GurteenQuotes: quote of the day Take an rss feed & turn into a Twitter feed
– rsstotwitter.com– twitterfeed.com
Building my community
I have conversations in Facebook over Tweets posted in Twitter!
Have published lists of KM Tweeters on my website
Exploring what my new iPhone can offer
Complementary tools
Thousands of them – just Google If you can think it there is a tool to do it! TweetDeck Twitteriffic for iPhone or Mac Twittercounter Bit.ly All sorts of widgets
Understanding Twitter
Create an account Start to play with it Google for uses, business applications,
complementary tools etc Follow people/orgs like TechCrunch,
Mashable, Robin Good Use social tools to learn!
Social Tools
Social Tools
Social Tools enable you to find people, and to connect and collaborate with them through computer-mediated communication to form communities
Allow you to …
1. Publish, find and read stuff
2. Find people and be found yourself
3. Connect and build relationships
4. Have group discussions
5. Work togetherThe best social tools enable you to do all of these things but typically have one dominant function
Publish, find, read
Blogs Delicious Twitter SlideShare Scribd Calameo Flickr YouTube Odeo Podcasts Newsletters RSS feeds/readers
Connect and build relationships
LinkedIn Facebook Twitter Email Instant Messaging SMS Skype iPhone
Find people and be found
Google Search LinkedIn, Facebook Dopplr Google Latitude Brightkite Plazer
Have group discussions
Ning Google and Yahoo groups LinkedIn and Facebook groups Twitter Listservs dimdim
Work together
Wikis Google Docs
Knowledge Circle
An opportunity to ask me specific questions about how I use social tools and how you might use them yourself.
Licence
You may use these slides under the Creative Commons Licence: Attribution-Share Alike 2.0
http://creativecommons.org/licenses/by-sa/2.0/uk/
