Using social networks to engage with international students Alison Tebbutt European Officer.
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Transcript of Using social networks to engage with international students Alison Tebbutt European Officer.
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Objectives• To create a sense of community among prospective,
current and former international students,
• To provide an informal forum where students can share their experience and talk about their life at the University of Southampton
• To improve the international students’ experience before and during their studies at the University
• To attract home students interested in an international experience
• To use the social network platforms as a source of market research by monitoring trends
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Implementation• Focus on three main social networking sites already being
used by students and by other University departments
– You Tube
• Collaboration with other University departments:
Alumni Office, Career Destinations, Accommodation Service, E-language department, Students’ Union,Visa Guidance Team
• Communications plan and guidelines developed for each site
• All three sites launched July 2010
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Student Ambassadors• Co-ordinated by the International Office
• Monitored daily by Student Ambassadors:
– Voluntary scheme in collaboration with Career Destinations , awarded Graduate Passport points
– 6 months pilot (July-December 2010)
– 10 Student Ambassadors each monitoring one of the sites on a rota basis
– Training provided - a workshop and a manual
– Fortnightly meetings with the International Office
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Outcomes so far• Target of 500 Facebook fans met within 1 month of
launch
• Specific campaigns were run in collaboration with other departments / projects:
– Students’ Union, International Women’s Day, Marketing Officers
• Current numbers (Jun 11):
– Facebook fans 1191
– Twitter followers 154
– YouTube subscribers 39 (Total viewings 3,598)