Using social media tools to listen to publics: European Refugee Crisis
-
Upload
stephen-waddington -
Category
Business
-
view
813 -
download
1
Transcript of Using social media tools to listen to publics: European Refugee Crisis
![Page 1: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/1.jpg)
Stephen Waddington @wadds
Using tools for listening and understanding publics
European Refugee Crisis
Your Future PR toolkit - PRMoment24 September, 2015
![Page 2: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/2.jpg)
Evolution of public relations
Media relations
Influencer relations
Brands as media
Community managemen
t
Social Business
![Page 3: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/3.jpg)
Mapping workflow Workflow
Publicity / media
Planning
Insights
Management
Content
Channel
Monitoring
Analytics
Branded / owned Influencer relations Community
![Page 4: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/4.jpg)
Introducing PRstack
![Page 5: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/5.jpg)
Planning processResearch
Insight
Strategy
CreativityContent
Channels
Evaluation
![Page 6: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/6.jpg)
Social media research and insight
Landscape audit (test a hypothesis)
Social media audit (markets, issues
and topics)
Characterize publics (Who, what, where
and when?)
Insights(Motivation and
content)
![Page 7: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/7.jpg)
Landscape audit
![Page 8: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/8.jpg)
Markets, topics and issues
![Page 9: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/9.jpg)
Characterise publics
![Page 10: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/10.jpg)
@hghazian, Istanbul, 8 September, 2015
![Page 11: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/11.jpg)
@elmasriT, Jordan, 12 September, 2015
![Page 12: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/12.jpg)
@lisa_azzurra, Röszke (Hungary), 15 September, 2015
![Page 13: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/13.jpg)
@shadirahimi07, Saltzburg (Austria near German border), 17 September, 2015
![Page 14: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/14.jpg)
@artulaitala, Röszke (Hungary), 18 September, 2015
![Page 15: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/15.jpg)
@RupertsStreet, Calais (France), 18 September, 2015
![Page 16: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/16.jpg)
@VladaRH, Tovarnik (Croatia near Serbian border), 19 September, 2015
![Page 17: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/17.jpg)
@AdrianTorres_G, Brussels, 19 September, 2015
![Page 18: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/18.jpg)
Fares Lababidi, Athens, 22 September, 2015
![Page 19: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/19.jpg)
![Page 20: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/20.jpg)
![Page 21: Using social media tools to listen to publics: European Refugee Crisis](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f286781a28ab997a8b45f5/html5/thumbnails/21.jpg)
Thank youListening to publics is easier than ever thanks to social networks and tools
Develop a rigorous process. Check prstack.co for tools and how-to case studies
You’ll find a list of freemium tools mapped against workflow at wadds.co.uk/prtoolbox
I’m @wadds on Twitter or [email protected]