Using Social Media to Meet Strategic Goals Tom Wantuck, SR VP Asset Management KHEAA & The Student...
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Transcript of Using Social Media to Meet Strategic Goals Tom Wantuck, SR VP Asset Management KHEAA & The Student...
Using Social Media to Meet
Strategic Goals
Tom Wantuck, SR VP Asset Management
KHEAA & The Student Loan People
Veena Garib, Director of Career Services
Everest University, South Orlando Campus
Social Networks• Facebook• MySpace• YouTube• Flickr• Blogs• LinkedIn• Twitter• And much more…
Is Social Networking a Fad? Video:
http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
It’s Not a Fad Inside Facebook says: “the number of
Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.” Inside Facebook, March 2009
“Join the Conversation” Dozens / hundreds of conversations
taking place every day online about your organization.
Who is talking? Who is listening? Are you listening?
What are they saying? What are you saying in response?
Why Join the Conversation? To correct misconceptions To provide less formal interaction with
your organization To strengthen connection to your
organization To build community To empower your community to speak
for you …the media is listening, too.
Is there gold in them hills? • Examples of how to use these tools for
business:– Engage in conversations with customers– Build a buzz about a new product or service – Share examples of other people using your
product– Facilitate a contest – Promote an upcoming event– Link to associations or groups to share
values/purpose (sharing company’s e-newsletters or promotions)
Why do schools use Social Media? To connect with key audiences:
prospective students, students, alumni, faculty, staff, employers
To take and keep control of their message
To take advantage of the tremendous opportunity to communicate on a variety of platforms
To make the institution more accessible
Everest University Career Services Phone calls are not as effective any
more Graduates will respond to a face book
message but will not return a phone call Can send a message or if user is online
you can chat live Users will list personal information on
their profile page (employer, phone number, etc.)
Everest University Career Services Face book used to market Career Services
workshops, on campus recruiting events, employer information sessions, job fairs
University face book page must be approved by corporate
Cannot use personal face book page to communicate with graduates
Stalking? Ability to read posts/conversations between a
student and their friend
Linked In Linked in is like face book for
professionals Your resume, your contacts,
recommendations Search for candidates when hiring Career Services
Use to connect with local employers Search for graduates
You Tube Everyone searches you tube Everest created their own you tube
page Marketing tool
Schools/programs to prospective students Community relations/outreach stories
Everest commercials posted on you tube
But how can we use it? “Ignore Friend Request”? Work with schools and student groups
to provide content that they want and let them repurpose it.
Use to bring students to your web pages.
Possible use in the “margins”? Skip Tracing? Creating Collection contact?
To succeed with any of these tools Be a consumer Know your audience Know your goals Be relevant, honest and timely Understand and watch your stats Listen Remember, content is still king
Thank You