Using Social Media to Increase Website

Traffic

By: Danielle Brigida

National Wildlife Federation

NWF Mission: To protect wildlife for our children’s future.

Our Traditional Audience

Last year’s NTEN inspired me to invest time in:

Benefits of Traffic • New Audience• Brand Recognition•Leads to Everything

Else

• Age Range: 25-34• About 65% Male• International• 25 million unique visitors a month

Endangered Cats on Digg

Endangered Cat Stats

1,584

43,703

4,834

TOTAL 48,537

Wildlife PromisePLAY!• Content• Titles• Photos• Videos• Links• Actions

’s Response

Digg’s Reach

RSS Blogs

Your Site

DIGG TAKES TIME

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October - March

Dig

gs Diggs

StumbleUpon• 4.5 million members

• 1.5 million unique visitors a month

• 56% Male

• Age Range: 45-54

StumbleUpon Stats

Spend Longer on SiteLaurenatclemson on Flickr

Lower Bounce RatePhoto from Morguefile.com

Profile Development

Challenges and Investment

Photo from Morguefile.com

FreeDigitalPhotos.net

When You’re Low...

In SummaryStumble and Digg are currently top referrers for nwf.org In the past 2 months, NWF sites received over 100,000 hits from these networks.Pages viewed by a broader audience (95% new visits)Sparked conversations and commentsMeasurable: PageviewsImmeasurable: comments, inbound links, follow up response future donations?

TakeawaysLearn the networksInvest and ReciprocateListen to FeedbackConsider your NicheNever Get Complacent(Find what’s best for you!)Social Media isn’t the answer, but it’s part of the solution