Using Social Media to Enhance Grant Writing

Georgette E. Dumont, MPA, PhD.

Agenda

• Social Media Basics

• Social Media Presence and Purpose

• Demographics

• Use for Grant Writing

• Discussion

Social Media, overview

• Social Media are social

• Social media should be genuine

• Tools to enhance engagement

• Increasingly mobile

• Use needs to be strategic

• Tool to listen

• Follow potential funders - research

Social Media and Strategy

• Nonprofit’s goals (mission alignment)

• Tasks to meet goals

• Social media purpose?

Social Media and Strategy

Matching

• Write tools for right purpose

• Spread: Twitter

• Engagement: Facebook

• Inform: YouTube, Blog

• Activate: Twitter

Nonprofit Social Media Platforms

• Gender breakdown: more female than male

• Mediums:

• Facebook: 94%

• Twitter: 62%

• YouTube: 42%

Source: 2013 Nonprofit Communication Trend Reports

Age Demographics

Age Demographics by Medium

Basic Social Media Presence

• Make a Facebook page

• Create a Twitter profile

• Explore LinkedIn’s potential

• “Like” the Facebook pages of current and future funders

• Create videos and promote through other mediums

• Use apps to manage social media (i.e. HootSuite,

TweetDeck, etc.)

Source: nonprofits.about.com

Grant Writing and Charity Contest Grants

• Tell a clear, concise, and compelling story

• Implement a coordinated communications plan

• Engage volunteers

Discussion

Georgette E. Dumont, MPA, PhD

Phone: 508.493.0156

email: g.dumont@unf.edu

Thank You!