Using Social Media to Build a Kick-Ass Content Marketing Program
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Transcript of Using Social Media to Build a Kick-Ass Content Marketing Program
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Using Social to Help Builda Kick-Ass Content Marketing ProgramRob YoegelContent Marketing Director, [email protected] | @robyoegel | @Monetate
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Empowering marketers to quickly customize content, creative and functionality to deliver a relevant online customer experience.
SaaS Expertise Resources
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Segment & personalize anything, anywhere and
at anytime
Default Page Campaign Delivered Optimized Version
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20%Now influence greater than 20%of all U.S. ecommerce transactions
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** *
RETAIL | TRAVEL/HOSPITALITY | CPG | EDUCATION | FINANCIAL/INSURANCE | MEDIA & PUBLISHING | TECHNOLOGY
* Gomez top 10 fastest sites on the Internet
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follow @monetate on
Expert Optimization Resources
Valuable case studies, eBooks, white papers,webinars, and infographics
monetate.com/resources
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Today, everyone is a publisher!
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Social as a Distribution Channel
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• Establish a rhythm
• Say it the right way
• STIR
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Social as a Communication
Channel
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• Influencer network
• Monitoring
• Destroy cyborgs
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Social as an Extension of Your Business
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• Onsite Comments
• SMO
• Move fromBehind the Monitor
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Where is your traffic coming
from?
Search Engines38%
Direct Traffic41%
Ref. Sites22% Search Engines
25%
Direct Traffic44%
Ref. Sites31%
20122011
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2013 Goal:Drive more traffic from Social than Search
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