Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.

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Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com

Transcript of Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.

Page 1: Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.

Using Social Media in Health Promotion

Gloria Tsang, RDFounder of HealthCastle.com

Page 2: Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.

Where is HealthCastle?

Trusted. Fun, & Practical.

Page 3: Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.

•What Could (or Should) You Do on Social Media?•Balancing Company and Personal Brand•Which Social Media Platform Works for You?

Objectives

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•Prior to 2007: tradition PR•Need to broaden our audience•Social Media: free

Why?

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Social Media

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Social Media

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Q. Well, what to broadcast?

A. Fresh content relevant to your audience.

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Social Media = Networking

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•Local professionals, RDs, foodies, editors•Whoever made a comment on your blog•Friends and readers•Your online resume ***

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Too much Social

Too much Media

When imbalance strikes…..

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On Twitter: We interact with PEOPLE

Balancing Company vs Personal Brands

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Waste Some Time

What Do You Do on Facebook?

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On Facebook: Business Page

What Do You Do on Facebook?

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What Do You Do on Facebook?

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An Initiative

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What Do You Do on Facebook?

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Market Your Event

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What Do You Do on Facebook?

Trusted. Fun, & Practical.

Ooooooo….. A secret group.

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Videos!

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Start a YouTube Channel

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Videos!

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A campaign or a short message

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My latest addiction…..

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Pinterest

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•Choose an appropriate platform for our target audience•Google Buzz introduced in Feb 2010

Case Study: A lesson for us

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The result?

What we should have done?What works for Mashable doesn’t always work for usHealthCastle.com Women / Mashable IT-savvy menCheck our member base

Yahoo: 30 %Hotmail: 18 %Gmail: 13 %

Case Study: A lesson for us

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Goals?•Connect with like-minded professionals?•Share your passion and talents?•Look for a job?•Get more clients?•Market a campaign?

Audience?

How Much Time?

So, Which Platform?

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A silver bullet

Part of a marketing mix

Social Media…..

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•Share your passion & Start a blog•Utilize LinkedIn•Connect with me on FB so I can add you to the secret group•Start connecting!

Today!

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Facebook.com/healthcastle@HealthCastleGlo

Linkedin.com/in/gloriatsang

Connect with Me!