Nus.soc.cs5248 Ooi Wei Tsang 1 Intermedia Synchronization Ooi Wei Tsang.
Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.
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Transcript of Using Social Media in Health Promotion Gloria Tsang, RD Founder of HealthCastle.com.
Using Social Media in Health Promotion
Gloria Tsang, RDFounder of HealthCastle.com
Where is HealthCastle?
Trusted. Fun, & Practical.
•What Could (or Should) You Do on Social Media?•Balancing Company and Personal Brand•Which Social Media Platform Works for You?
Objectives
Trusted. Fun, & Practical.
•Prior to 2007: tradition PR•Need to broaden our audience•Social Media: free
Why?
Trusted. Fun, & Practical.
Social Media
Trusted. Fun, & Practical.
Social Media
Trusted. Fun, & Practical.
Q. Well, what to broadcast?
A. Fresh content relevant to your audience.
Social Media = Networking
Trusted. Fun, & Practical.
•Local professionals, RDs, foodies, editors•Whoever made a comment on your blog•Friends and readers•Your online resume ***
Too much Social
Too much Media
When imbalance strikes…..
Trusted. Fun, & Practical.
On Twitter: We interact with PEOPLE
Balancing Company vs Personal Brands
Trusted. Fun, & Practical.
Waste Some Time
What Do You Do on Facebook?
Trusted. Fun, & Practical.
On Facebook: Business Page
What Do You Do on Facebook?
Trusted. Fun, & Practical.
What Do You Do on Facebook?
Trusted. Fun, & Practical.
An Initiative
What Do You Do on Facebook?
Trusted. Fun, & Practical.
Market Your Event
What Do You Do on Facebook?
Trusted. Fun, & Practical.
Ooooooo….. A secret group.
Videos!
Trusted. Fun, & Practical.
Start a YouTube Channel
Videos!
Trusted. Fun, & Practical.
A campaign or a short message
My latest addiction…..
Trusted. Fun, & Practical.
Trusted. Fun, & Practical.
•Choose an appropriate platform for our target audience•Google Buzz introduced in Feb 2010
Case Study: A lesson for us
Trusted. Fun, & Practical.
The result?
What we should have done?What works for Mashable doesn’t always work for usHealthCastle.com Women / Mashable IT-savvy menCheck our member base
Yahoo: 30 %Hotmail: 18 %Gmail: 13 %
Case Study: A lesson for us
Trusted. Fun, & Practical.
Goals?•Connect with like-minded professionals?•Share your passion and talents?•Look for a job?•Get more clients?•Market a campaign?
Audience?
How Much Time?
So, Which Platform?
Trusted. Fun, & Practical.
A silver bullet
Part of a marketing mix
Social Media…..
Trusted. Fun, & Practical.
•Share your passion & Start a blog•Utilize LinkedIn•Connect with me on FB so I can add you to the secret group•Start connecting!
Today!
Trusted. Fun, & Practical.
Facebook.com/healthcastle@HealthCastleGlo
Linkedin.com/in/gloriatsang
Connect with Me!
