Using Social Media for the Real Estate Industry
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Using Social Media For the Property Industry
Greg CrossCross Creative Marketing
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Leave your business card with me at the end of my presentation and I will email you today’s PowerPoint slides.
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Social Media has changed (and is changing)
the way we live and work.
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Years to Reach 50 million Users• Radio 38 Years
• TV 13 Years
• Internet 4 Years
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Years to Reach 50 million Users• iPod 3 Years
• Facebook alone captured 200 million users in less than a year
• Facebook in 2012 has over 700+ million users
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If were a country it
would be the 3rd largest country
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My Goal
“I Don’t Get It”
“I Get It”
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My Goal
“I Don’t Get It”
“I Get It”
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My Goal
“I Don’t Get It”
“I Get It & I love
it”
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What is Social Media?
Social media is the use of technology combined
with social interaction to create or co-create value.
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Social + Media =
Connecting Power
TECHNOLOGY
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According to a 2011 National Association of REALTORS® Profile of Home Buyers and Sellers
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Information sources used in home search:
• Internet: 88%• Real estate agent: 87%• Yard sign: 55%• Open house: 45%• Newspaper ad: 30%• Home book or magazine: 19%
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According to a 2011 REALTOR® Technology Survey
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Realtors & Technology50% of agents and 47% of brokers spent between $501 - $2,000 on technology for their business in the last 12 months.
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Realtors & TechnologyThe top three tools that realtors plan on purchasing or replacing in the next year (2012) are: smartphone (38%); iPad (29%); and digital camera (17%).
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Realtors & TechnologyThe most popular smartphones are Android OS (35%), iPhone (28%), Blackberry (18%).
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Realtors & Technology90.5% of REALTORS® use social media to some extent.
Source: 2011 REALTOR® Technology Survey
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90.5% of REALTORS® use social media tosome extent.
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Social Media Marketing Channels
&
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Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
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Blogging: Why use it?
• Use your blog to show your expertise
• Use your blog to promote your listings
• Use your blog to promote yourself
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Blogging: Why use it?
• Use your blog to improve SEO
• Use your blog to generate referrals
• Use your blog to connect with other agents
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Email from a client …
“I found you through your blog on the web, I believe I also met {Realtors name} briefly last year at an open house I attended … Having read your blog I’ve found you guys to be highly knowledgeable and rational in your outlook and views of the market …”
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Questions About Blogging?
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Facebook: What is it?
Facebook is a social networking website that allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves and life going on around them.
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Facebook: What is it?
Additionally, users can create and “LIKE” a BUSINESS PAGE.
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Facebook: What is it?
• More than 700 million active users• More than 50% of active users log
on to Facebook in any given day• Average user has 130 friends
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Facebook: What is it?
• Average user is connected to 80 community pages, groups and events
• On average, more than 250 million photos are uploaded EVERYDAY
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BUSINESS PAGE
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How To Get Started
• Create your user account• Create a business page to generate Fans• Create a group: First Time Home Buyers,
etc.
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How To Get Started
• Advertise on Facebook (easily target your leads)
• Use status updates to stay in front of your network
• Be professional - remember that your clients and peers are reading these posts!
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Marketing Ideas for
Facebook • Use your current database and suggest
they become a Fan on your Facebook page.
• Include each Sold Listing on your page…take a picture of the home (buyers or sellers) and add that to the page. Then you can tag them—this will be shared on their profiles!
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Marketing Ideas for
Facebook • Add Facebook icon to your Email
Signature file. Check out - www.wisestamp.com
Hey, if you have not liked my Facebook Page yet, please do so today. Every day in 2012 I am asking a Small Business Marketing Question of the Day - Join in on the discussion at http://www.facebook.com/crosscreative
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Marketing Ideas for
Facebook • Import your external blog - this keeps
your Fan page updated with fresh content without you having to constantly update it.
• Add your virtual tour videos to your page and then post links to your website with the post.
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Marketing Ideas for
Facebook • Offer a subscription box to capture emails
—such as What is Your Home Worth, or First Time Home Buyers Guide, etc.
• Add a LIKE button to your website
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Marketing Ideas for
Facebook • Add a Facebook icon to your business
card (and other Social Media Platforms that you connect on)
• Add Follow Us on Facebook to your brick and mortar.
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www.realtyplug.com
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www.realtyplug.com
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Did you move any closer?
“I Don’t Get It”
“I Get It”
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Questions
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Leave me your business card and receive over the next 8 weeks via email …
Social Media Resources
Week 1: Top Ten Free Zillow Tools For Real Estate ProfessionalsWeek 2: BloggingWeek 3: FacebookWeek 4: TwitterWeek 5: LinkedInWeek 6: YouTubeWeek 7: The Social Landscape Guide Week 8: The Seven Steps To Creating A Social Media Strategy
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Greg Cross
1 Courthouse Plaza
Greenfield, IN 46140
(317) 572-7677
www.crosscreativemarketing.com
www.facebook.com/crosscreative
www.twitter.com/gregorycross
www.youtube.com/crosscreativeinc