Using Social Media For Commodity Affiliate Programs
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Transcript of Using Social Media For Commodity Affiliate Programs
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Using Social Media with Affiliate Programs
Dave Taylor, Principal, Intuitive Systems, LLC
http://www.DaveTaylorOnline.com/
(c) 2009 by Intuitive Systems, LLC
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The challenge…
Affiliate Marketing is a Commodity Business
(c) 2009 by Intuitive Systems, LLC
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It all comes down to placement…
(c) 2009 by Intuitive Systems, LLC
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Or Is It About Design
Are you more likely to buy from an attractive Web site than an ugly one?
Really?
(c) 2009 by Intuitive Systems, LLC
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So how do you differentiate?
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Why do people decide to buy?
“People rationalize buying decisions based on facts, but they make buying decisions based on feelings.” Bryan Eisenberg, ClickZ News
Source:blogs.psychologytoday.com
(c) 2009 by Intuitive Systems, LLC
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Influential sites can charge more
Price elasticity is the extent to which sales drop as prices increase
If people buy based on emotion, make ‘em love you and they’ll pay a higher price.
(c) 2009 by Intuitive Systems, LLC
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Ergo, you need…
AuthorityCredibilityTrustworthiness
But how do you get it?
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Become an influence leader
(c) 2009 by Intuitive Systems, LLC
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Are You An Influencer Already?
Which one are you: Connector
sociable personalities who bring people together
Mavenlike to pass along knowledge
Salesmanadept at persuading
the unenlightened
DullardNo comment
(c) 2009 by Intuitive Systems, LLC
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What is Social Media?
Just about any site that involves social interaction…FlickrYouTubeFacebookMySpaceTwitter
Don’t forget blogs and podcasts!
(c) 2009 by Intuitive Systems, LLC
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What networks to utilize?
Socialize where your customers are
That’s the secret.
Really.
(c) 2009 by Intuitive Systems, LLC
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Find your customers online
You need to identify your potential customer base byAgeSocio-economic statusGenderRaceReligion
Maybe it’s time to survey your customers?
(c) 2009 by Intuitive Systems, LLC
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Popular Social Networking Sites
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By Number of Members
Source: http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/(c) 2009 by Intuitive Systems, LLC
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What are Up and Coming?
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Geographic Differences: Digg
Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/(c) 2009 by Intuitive Systems, LLC
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Geographic Differences: Flickr
(c) 2009 by Intuitive Systems, LLC
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Geographic Differences: Indianpad
(c) 2009 by Intuitive Systems, LLC
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Geographic Differences: LiveJournal
(c) 2009 by Intuitive Systems, LLC
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Geographic Differences: Orkut
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Geographic Differences: YouTube
(c) 2009 by Intuitive Systems, LLC
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Geographic Differences: Facebook
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Facebook Demographics?
Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/(c) 2009 by Intuitive Systems, LLC
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Exemplary Target Market: Children
Primary data source: Businessweek.com(c) 2009 by Intuitive Systems, LLC
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The Goal of Your Efforts
Gain Influence by Becoming a Leader
“A good leader inspires others with confidence in him; a great leaderinspires them with confidence in themselves”
(c) 2009 by Intuitive Systems, LLC
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Is there a Formula for Influence?
The six principles of ethical persuasion Reciprocity, Scarcity, Liking, Authority, Social proof, Commitment/consistency.
(c) 2009 by Intuitive Systems, LLC
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What can you accomplish?
Ghastly:distribute press releases
Boring but Useful: customer service
Interesting: market research
Cool: customer engagement
(c) 2009 by Intuitive Systems, LLC
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Benefits of Social Media Marketing
(c) 2009 by Intuitive Systems, LLC
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How to Engage
Have a genuine presence!
Pay attentionto yourcustomers
Have fun?
(c) 2009 by Intuitive Systems, LLC
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Example: Twitter
(c) 2009 by Intuitive Systems, LLC
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Example: Blogger Giveaway
Source: http://www.gearlive.com/(c) 2009 by Intuitive Systems, LLC
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31 Days of the Dragon Campaign
Nine months after launch, no sales of $5000 laptopGave 31 laptops away, one per site, to top 31 tech sitesResults:
380,000 inbound links to the 31 sites discussing the contest Combined, bloggers received over 25,000 contest entries Bloggers saw 150% increase in traffic (on average) Net sales increase in HP laptop? 85%
Sufficiently successful that they did it again Dec 2008: The “HP Magic” campaign
See: http://www.31daysofthedragon.com/
(c) 2009 by Intuitive Systems, LLC
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Example: YouTube Videos
Blendtec Inc.Results:
Viral VideosYouTube Channel
Subscribers: 153,833Channel Views: 2,964,042
Sales increase: 700%
See: http://www.blendtec.com
(c) 2009 by Intuitive Systems, LLC
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Example: MySpace
Island Bicycle Co., Galveston, TXMySpace search revealed
22,000 users lived within 10 miles of the store…
Result: 2-3 people/week buy bikes at the store, having heard about them on MySpace.
(c) 2009 by Intuitive Systems, LLC
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Example: Facebook
Launched in May 2007
Have $2.5min sales
7-10% of salesdirectly attributedto Facebook
“designed to reinforce company values and connect with customers on a more personal level”
(c) 2009 by Intuitive Systems, LLC
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Example: Flickr
Source: http://www.flickr.com/photos/acmephoto/
Acme PhotoScottsdaleArizona
41% of his prophotographicbusiness comesfrom Flickr
(c) 2009 by Intuitive Systems, LLC
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Heck, you can Tweet aff links
(c) 2009 by Intuitive Systems, LLC
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Thanks!
Dave Taylor Intuitive Systems, LLC
www.intuitive.com
www.DaveTaylorOnline.com
(c) 2009 by Intuitive Systems, LLC