Using Social Media for Career Advancement 2014 BDPA National Conference
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USING SOCIAL MEDIA FOR CAREER ADVANCEMENT
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Social Media is the bridge to your next career opportunity, the the wall that keeps you from it. The choice is yours. Jackie teaches 2014 BDPA National Conference attendees the 4 keys to advancing your career with social media.
Transcript of Using Social Media for Career Advancement 2014 BDPA National Conference
USING SOCIAL MEDIA FOR CAREER ADVANCEMENT
#GETitBDPA
Social media will bring you to,or keep you from
your next career opportunity.
@jbledsoejr #GETitBDPA
2011 Study from Social Media Monitoring Service, Reppler*
• 69% of employers claim to have turned away an applicant due to something they viewed on one of the major social media venue*
• 47% of employers look at social networking sites to screen prospective employees right after obtaining their job application*
• Facebook is reviewed by 76% of employers, followed by Twitter (53%) and LinkedIn (48%)*
• 68% of employers have hired a candidate due to something they saw about them on a social networking site*
*http://jbled.so/RepplerStudy
@jbledsoejr #GETitBDPA
What Social Media can do for your career
BlackAndMarriedWithKids.com Lamar and Ronnie Tyler
"You're a NOBODY"
Digital Media Company
"We don't have a choice on whether we do social media, the question is
how well we do it." Erik Qualman
@jbledsoejr #GETitBDPA
The Question: How Can YOU
Use Social Media to
Advance Your Career?
4 keys to advancing your career with social media
1) Understand what it is
2) Manage your online reputation
3) Develop your personal brand
4) Use the tools to reach your goals
@jbledsoejr #GETitBDPA
Understand what it is...
Social Media is a fundamental shift
in the way we relate to one another.
@jbledsoejr #GETitBDPA
@jbledsoejr #GETitBDPA
Manage your online reputation
• Claim
• Buy
• Brand
• Protect
...YOUR NAME
@jbledsoejr #GETitBDPA
What does the web say about you?
DEVELOP YOUR
PERSONAL BRAND
"It's not what you know, but who you
know."
@jbledsoejr #GETitBDPA
G.E.T. it BDPA!
@jbledsoejr #GETitBDPA
1.Give first...
2.Encourage always
3.Teach from experience
Give first...
Encourage Always...
Teach from experience...
Use the tools to reach your goals
The one place on the web you own, and control. Share your stories and expertise.
Share your personality, and friend people you know. LIKE pages of influencers.
Show off your skills. Search for jobs. Connect with professionals in your field.
Connect based on interests vs friendship. Become an authority.
ROLE PLAYERS
"I don't have time..."
It doesn't take as much time as you think...
1. Google your name.
2. Create your tweetable elevator pitch.
3. Clean up your social profiles, images, and posts.
Do this within 24 hours!
THANK YOU!JackieBledsoe.com/BDPA
• FREE: My Top Social Media Tools
• BDPA Survey
@jbledsoejr
