Using Social Media for Business Presentation to RICS Exeter Group
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Using Social Media for Business RICS Exeter By Chris Wood
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21-Oct-2014 -
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An intro to social media for business to the RICS Exeter Local Association
Transcript of Using Social Media for Business Presentation to RICS Exeter Group
Using Social Media for Business
RICS Exeter
By Chris Wood
• Digital Marketing &
Social Media Specialist
• Provides training to businesses on how to use social media & other online marketing activities
• Showing how to engage & promote online to customer base
Intro to Chris Wood
@qChrisWood
Intro – Seminar Goals
To show how Social Media can be used as an effective Marketing &
Engagement tool for business
To Answer Your Queries
Current use? Tw / FB / Ld
What is Social Media for Business?
Engaging with other businesses & individuals online
+
Effective Communication
+
Real-time Customer Support
+
Powerful Effect On Brand
• Facebook – 36m UK members – 50% of population
• Twitter – approx. 10m UK members
• LinkedIn – approx. 10m UK members
• Blogging – a great way to build trust & draw in
customer base (Content Marketing)
Intro to Social Media Platforms
Follow
& Be
Followed By
Other
Profiles
Social Messaging Network – Engage & Promote
What to Say?
Be informative (& interesting) rather than trying to hard sell:
– The products or services you offer (Special Promotions)
– The sort of tasks you are working on
– Latest news / Articles of Interest / Top Tips / Key Features
– Bookings, availability, i.e. info useful to customer base
– Types of events hosting or attending
– Training received / Accreditations & Associations
Promote Others
#Tags
Reach Out To Wider Audience Online
Now work on Facebook
• Identify clients, business partners, suppliers etc to follow
• Identify key industry/local profiles to follow
• Follow who is following them and or who they’re
following
• Twellow – find profiles by location
• Use of #tags will help naturally pick up new followers
• Use of informative messages, blogs, articles, photos,
videos – will lead to retweets and new followers
Gaining Followers
Use Hootsuite To Tweet
Post Message to One, Two or Three Platforms
Facebook Page
Saves Time! + Schedule Messages
Build
Network
Connections
Keep In Touch With Industry
Business Social Networking Site
RICS on LinkedIn
How LinkedIn Promotes You
Home Page
Of
Your Network
Connections
How LinkedIn Promotes You (cont.)
Weekly Email
Updates
Promoting Yourself – Online CV
Update Personal Profile:
• Photo
• Career
• Education
• Summary
• Mention Keywords
• Skills
• Websites
• Twitter Profile
Personal Profile Status Updates
• Company Profile – Products/Services
• Message Connections (like emails)
• Gain Recommendations (testimonials)
• Participate in Groups – reaching out to wider
targeted audiences (see RICS groups)
• Advanced Keyword Searches – new
introductions/opportunities
LinkedIn Features
Facebook Page
Gain
Fans
(Likes)
Post
Message
to Fans
Personal Profile
Fans
receive
your
messages
in their
personal
profile feed
Run Targeted Facebook Ad Campaigns
Plus Boost Posts – once or twice a month
- Requires 50 likes
- Initially
to Gain
Likes
• Time & Effort – at least 1 to 2hrs a week
• Not likely to be a quick win – need to go for mid-long term benefit
• Lack of how to knowledge in using
social media (takes time to learn)
• Lack of purpose or direction as why using it
All Sounds Great – What Are the Drawbacks?
Time Issue
• Hootsuite – saves times – Post to many platforms
– Schedule Messages
– Keyword Searches
• Smartphones / Tablet Devices – Use Social Media on the go – particularly for
Tweeting
ROI
• New Opportunities • Opens Doors • Collaborations
• Research / Keeping Up To
Date
• Building Brand Promote As Expert –
Builds Trust
• Cost Savings Recruitment Traditional
Marketing reduction spend
• New Leads / Sales
• Upsell / Cross Sell
Tracking Impact – Google Analytics
• Social Referral visits often correlate to Overall Visits – triggers impact on Google & Direct visits
1. Onsite Training (plus Strategy / Audit options)
2. Training Courses 3. Outsource – Have It Managed
Contact Details:
• [email protected] • @qchriswood • www.linkedin/in/qchriswood
Website: www.qsocialmedia.co.uk
Here’s Where We Come In
Q & A
