Using social media for business

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Using Social Media For Business Michael Lautman contexta digital marketing

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Transcript of Using social media for business

Page 1: Using social media for business

Using Social Media For

Business

Michael Lautman

contexta digital marketing

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Why should I bother?

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600

8941

490 Facebook

Twitter

LinkedIn

YouTube

Millions of Users (Global)

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0

5

10

15

20

25

30

35

0-17 18-24 25-34 35-44 45-54 55-64 65+

Facebook

Twitter

LinkedIn

YouTube

Age Distribution

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Income Distribution

0

5

10

15

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25

30

35

40

0-$24k $25k-$49k $50k-$74k $75k-$99k $100k-$149k $150k+

Facebook

Twitter

LinkedIn

YouTube

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25:00

11:508:50

25:00 Facebook

Twitter

LinkedIn

YouTube

Average Time On Site

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38

45

53

55

62

55

47

45

Facebook

Twitter

LinkedIn

YouTube

Gender Distribution (%)

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Ok. Fine. But What do I do?

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yourname.com

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about.me

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posterous.com

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Choose a Common User Name

@johnsmith

facebook.com/johnsmith

linkedin.com/johnsmith

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Profiles

Fill out completely

Use the same photo – most of the time

Connect with others

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Be A Source of Useful

Information

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Be Aware of Who’s Listening

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Managing The Mess

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http://hootsuite.com

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Harnessing Social Media November 18, 2011. Agenda 2 Why Social Media? Using Social Media Twitter Facebook LinkedIn Using Social Media for Advocacy.

Harnessing Social Media November 18, 2011. Agenda 2 Why Social Media? Using Social Media Twitter Facebook LinkedIn Using Social Media for Advocacy.

Social Media Quotations from Success Using Social Media

Social Media Quotations from Success Using Social Media

Managing Your Social Media Presence Using Social … · Managing Your Social Media Presence & Using Social Media in Your Job Search ... Managing Your Social Media Presence ... •Highlight

Managing Your Social Media Presence Using Social … · Managing Your Social Media Presence & Using Social Media in Your Job Search ... Managing Your Social Media Presence ... •Highlight

Using Social Media Wisely

Using Social Media Wisely

Using Social Media for Your Town Hall Meetings€¦ · Using social media before your event; Using social media during your event; and Using (and measuring) social media after ...

Using Social Media for Your Town Hall Meetings€¦ · Using social media before your event; Using social media during your event; and Using (and measuring) social media after ...

Stop using social media

Stop using social media

Using Social Media Effectively

Using Social Media Effectively

Govt Using Social Media

Govt Using Social Media

Virgin media and using social media

Virgin media and using social media

Using Social Media Tools

Using Social Media Tools

SOCIAL MEDIA AND CRISIS COMMUNICATION: USING SOCIAL MEDIA …

SOCIAL MEDIA AND CRISIS COMMUNICATION: USING SOCIAL MEDIA …

Using Social Media to Build Relationships with ... · Using Social Media to Build Relationships with International Students ... •Disadvantages of ... Using Social Media to Build

Using Social Media to Build Relationships with ... · Using Social Media to Build Relationships with International Students ... •Disadvantages of ... Using Social Media to Build

Media Fragments Indexing using Social Media

Media Fragments Indexing using Social Media

Using social media illiano

Using social media illiano

Using social media

Using social media

Using Social Media for Social Change

Using Social Media for Social Change

Using + Social Media = Fail

Using + Social Media = Fail

Effec%velyUlizing Social)Media)in)your)) NonProfitOrganizaon · social media plan Using social media to connect Strategies and tips for using social media ... CREATING)ASOCIAL)MEDIAPLAN)

Effec%velyUlizing Social)Media)in)your)) NonProfitOrganizaon · social media plan Using social media to connect Strategies and tips for using social media ... CREATING)ASOCIAL)MEDIAPLAN)

Facebook Me: Using Social Media to Promote College Retentionmedia.collegeboard.com/.../facebook-me-using-social-media-promote... · Facebook Me: Using Social Media to Promote College

Facebook Me: Using Social Media to Promote College Retentionmedia.collegeboard.com/.../facebook-me-using-social-media-promote... · Facebook Me: Using Social Media to Promote College

Using Social Media Marketing

Using Social Media Marketing