Using Social Media Before, During & After Your Trade Show
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Transcript of Using Social Media Before, During & After Your Trade Show
How to Use Social MediaBefore, During and After Your Trade Show
Twitter: #KunoTradeShow
Presented with:Mike Smith, CEO
Alexis Exhibits @AlexisExhibits
AlexisExhibits.com
Agenda
• Introduction – Mike Smith• Smart Phones• Web 2.0 Tools
– QR Codes– Geosocial Media (LBS)– Social Media
• How to Use Social Media– Before Your Trade Show– During Your Trade Show– After Your Trade Show
• Free Downloads• Questions & Answers
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Twitter: #KunoTradeShow
Introduction
Mike Smith• CEO, Alexis Exhibits• Cleveland, OH
Over 34 years of developing successful strategic trade show marketing programs for hundreds of industries.
Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.
Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.
Twitter: #KunoTradeShow
Mike Smith, CEOAlexis Exhibits
@AlexisExhibitsAlexisExhibits.com
Twitter: #KunoTradeShow
Smart Phones
Twitter: #KunoTradeShow
#KunoTradeShow
• 250+ million Americans carry mobile phones - over 80% of the nation's population
• Cell phone subscriptions will top 5 billion globally before 2011
• 68% of Americans get news and current events information on their cell phone
• Mobile phones to overtake PC's for web surfing by 2013
• Over 61.2 million smartphones in the U.S.
Why they matter. . .
Smart Phones
Web 2.0 Tools
• QR Codes– Over 17.4 million Americans
have scanned a QR code.
Twitter: #KunoTradeShow
Web 2.0 Tools
• QR Codes– Where should you put your QR code?
Twitter: #KunoTradeShow
Put your QR code on every single piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the
better.
Web 2.0 Tools
• Location Based Social Media – GeoSocial
Twitter: #KunoTradeShow
Web 2.0 Tools - GeoSocial
• Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location.
• The “check-in” relies on the users’ GPS enabled smartphone.• Some of these applications award badges and “special status”
for achieving certain check-in goals.• The applications can push content to Facebook and Twitter.• Brick and mortars (or trade show booths) can communicate
with users that are near by.
What is it?
Twitter: #KunoTradeShow
Web 2.0 Tools
• Facebook Places
Twitter: #KunoTradeShow
Web 2.0 Tools
• Facebook Places
Twitter: #KunoTradeShow
Web 2.0 Tools
• Foursquare
Twitter: #KunoTradeShow
Web 2.0 Tools
• Foursquare
Twitter: #KunoTradeShow
Web 2.0 Tools
• Foursquare
Twitter: #KunoTradeShow
Web 2.0 Tools
• Social Media
Twitter: #KunoTradeShow
How to Use Social Media
• Before Your Trade Show– Promotion
• Indirect• Direct
Twitter: #KunoTradeShow
How to Use Social Media
• Before Your Trade Show– Promotion
• Indirect
Twitter: #KunoTradeShow
How to Use Social Media
• Before Your Trade Show– Promotion
• Indirect
Twitter: #KunoTradeShow
How to Use Social Media
• Before Your Trade Show– Promotion
• Indirect
Twitter: #KunoTradeShow
How to Use Social Media
• Before Your Trade Show– Promotion
• Indirect
Twitter: #KunoTradeShow
How to Use Social Media
• Before Your Trade Show– Promotion
• Indirect
Twitter: #KunoTradeShow
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct (LinkedIn Groups)
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct (LinkedIn Groups)
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct (Search LinkedIn Groups)– Show Name or Industry
• Join or Create Group
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct
#
How to Use Social Media
Twitter: #KunoTradeShow
• Before Your Trade Show– Promotion
• Direct
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show
Generate Excitement!
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show– Live Updates– Live Streaming– Video Interviews– Sweepstakes/Contents/Give-a-ways
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show– Live Updates
• Retweet/Answer Questions/Engage
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show– Live Streaming
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show– Video Interviews with Influencers, Speakers,
Guests, Staff, etc.– Exhibit Tour
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show (Incentivize Engagement)– Sweepstakes/Contents/Give-a-ways
• QR Codes
Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes.
• During Your Trade Show (Incentivize Engagement)– Sweepstakes/Contents/Give-a-ways
• QR Codes
Twitter: #KunoTradeShow
Where should I put my QR Codes?Put your QR code on every piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits,
temporary tattoos; The more unusual the better.
How to Use Social Media
How to Use Social Media
Twitter: #KunoTradeShow
• During Your Trade Show (Incentivize Engagement)– Sweepstakes/Contents/Give-a-ways
• GeoSocial Media
• During Your Trade Show (Incentivize Engagement)– Sweepstakes/Contents/Give-a-ways*
• Example: Twitter
How to Use Social Media
Twitter: #KunoTradeShow
“1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!”
*Some promotions can be used to promote prior to the show.
How to Use Social Media
Twitter: #KunoTradeShow
• After Your Trade Show– Announce Winners– Follow Back!– Post Videos/Blog– Follow Up
GeoSocial Media Cheat SheetFree Download
• Major Location Based Service Providers & Associated Definitions
• Why Your Business Should Care About LBS
• How to Use LBS for Business
• Geosocial Statistics and Demographic Data
• Leveraging Geosocial Media with Traditional Social Media
Twitter: #KunoTradeShow
Download at: KunoCreative.com/blog
Trade Show Promotion StrategySocial Media & Digital Marketing
Free Download
• 10 Tips for Social Media and Digital Marketing Trade Show Success
• Social Media and Digital Marketing Strategy Guide
• Strategies for creating pre-show buzz and increasing post-show sales
• Emerging trends in social media and digital marketing
Twitter: #KunoTradeShow
Download at: AlexisExhibits.com
Next Webinar
Register at: KunoCreative.com
Twitter: #KunoTradeShow
Questions & Answers
Slides Posted at: KunoCreative.com/blog
Twitter: #KunoTradeShow