Using Social Media As A Powerful Business Tool
57
-
Upload
exhib-it-trade-show-marketing-experts -
Category
Documents
-
view
623 -
download
1
Transcript of Using Social Media As A Powerful Business Tool
Social Media Revolution
• It’s here.
• It’s real.
• It’s big.
• It’s powerful.
YouTube video created by Socialnomics
Social Media – Consumer’s POV
http://www.youtube.com/watch?v=D3qltEtl7H8
Interaction
“I’m 48. I don’t understand this Social Media stuff.”
• Similar to a business cocktail reception• Without constraints of time or space
Interaction
Social Media Sites
A Plan for Clear Communication
Questions
• What do I want to accomplish?
• Where do I want to go?
• Why do I want to go there?
Our Customers are communicating with us through a number of different online channels.
Using these tools allows us to:
• Reach a broader audience• Communicate directly with our
Customers in the formats they prefer• Stay on top of communication
technology
“CHANNEL OWNERS”
Where are our Customers?
Blogging
Within months of launching the site:
• Visits up 25%• Page Views up 40%• Visitors staying 26% longer
By October, 2008 Southwest Airlines’ site was named Best Blog for 2008 by PR News (second year in a row).
Nuts About Southwest 2.0 launched May 2008
VIDEO BLOG
FLICKR FEED
NEWS FEED
RATINGOPPORTUNITIES
PERSONALIZATIONOPTIONS
ORIGINAL BLOG
READER POLLS
OFFICIAL PHOTO AND VIDEO GALLERIES
USER LOGINAND PROFILES
SHARINGFEATURES
PODCASTSLINKS TO SWA COMMUNITIES
May 5, 2008 - launched Blog 2.0
Too Pretty to Fly
Learned from our previous experience that they needed to communicate directly with their Customers
via: 1. Online spokespeople 2. Official Statement3. YouTube video
CASE STUDY: Too Pretty to Fly
Total views: 250,000
#8 most viewed video of the day #32 most discussed video of the day
#86 most views of the week
TOP VIEWED VIDEO
CASE STUDY: Response to Too Pretty to Fly
An important part of your Internet marketing strategy.
• You become the expert• Fresh, targeted content• Attracts inbound links• Relationship building• Information source
Blogging
digit.comflickr.com
facebook.comsquidoo.commyspace.comlinkedin.com
Delicious.comstumbleupon.com
technorati.comtwitter.com
wordpress.comDigg.comziggs.com
Social media sites
Includes, but are not limited to:
Marketing Blog Page
http://www.fullbrainmarketing.com/_blog/blog/
Graphic Design Café’ Blog
http://www.mystudioe.com/blog
TSN – Trade Show News Blog
http://www.exhib-it.com/blog/
Create Custom Content for YOUR Audience and Get Published!
• Post Articles at Public Sites• Write 25 Tips and Publish• Write White Pages• Awards to Link and Publish to• Public Relations Articles Posted
on your Site
Publish Articles Online!
Top 10 Article Directories
Rank Article Directory (URL) Alexa TR No Follow!
1 ezinearticles.com 298 / PR6
2 articlesbase.com 3,147 / PR 5 NF!*
3 buzzle.com 3,386 / PR 6
4 searchwarp.com 7,287 / PR 4
5 articlealley.com 24,759 / PR 5
6 goarticles.com 26,949 / PR 6 NF!*
7 Web-source.net 27,840 / PR 5 NF!*
8 Articleset.com 29,878 / PR 3
9 Webpronews.com 30,890 / PR 6
10 amazines.com 31,192 / PR 3
Social Media Most Popular Avenues
Join Social Media Sites that Matter to YOU and YOUR Business!
•Tweet – Sending one message•Tweets – Sending more than one message•Tweeting - What you are doing when you are posting a message•Peeps - Everyone in the Twitter community you are following•RT - Re-Tweet ... The best gift you can give your fellow peeps is by reposting a message that someone else sent but that is being reposted and populated•Hash tags - are keywords preceded with the # symbol.
Twitter - Symbols
Some symbols and definitions you should become familiar with before beginning to Tweet in Twitter.
Top Users With The Best Content
Top Users With The Largest Following
HOW to Participate on Twitter
It’s a discussion NOT a broadcast - TweetChat
Twitter – DJ Heckes Page
Twitter – EXHIB_IT Page
Twitter – FullBrainMrktr Page
Twaiter
Pre-schedule your tweets and repeat once for the best exposure.
Dashboards
HootSuite, Seesmic, TweetDeck are three popular Dashboards to use.
Tweepi
TwitterFeed
• More than 500 Million active users• More than half of Facebook users are outside of college• Fastest growing demographic is women over the age of 55• Average user has 120 friends on the site• More than 850 million photos uploaded to the site each month• More than 7 million videos uploaded each month• More than 70% of Facebook users are outside of the United States
6 Ways To Get Found On Facebook
Facebook – 6 Ways to Get Found
1. Use a profile photo that tells your followers who you are and what you have to offer
Facebook – 6 Ways to Get Found
2. Choose a name for your page that your customers can identify with
Facebook – 6 Ways to Get Found
3. Use a vanity URL that your fans may guess to find you
Facebook – 6 Ways to Get Found
4. Give your followers information about you
Facebook – 6 Ways to Get Found
5. Personalize your page
Facebook – 6 Ways to Get Found
6. Tell your customers where to find you!
Follow us on: twitter - facebook - linkedinSubscribe to our blogs: Tradeshow News - Full Brain Marketing - Graphic Design Cafe - EXHIB-IT! Video BlogCheck out DJ Heckes' New Book at: www.fullbrainmarketing.comProud member of Albuquerque Independent Business Alliance: www.keepitquerque.org
Blog Page Example
Email Signature Example
Leveraging Facebook for Ecommerce
68% of Consumers say a positive referral from a “friend” on Facebook would positively influence their purchase decision. (Morpace April 2010
Survey)
Gaming applications are extremely popular at Facebook.Example: Old Navy fans can literally ‘dig’ for coupons in the Barker’s Bone’s game.
Facebook – Leveraging Social Plugins
http://developers.facebook.com/plugins.
Facebook – Videos
Facebook – Events
Facebook – Chat
Using the iChat application on Facebook, you can chat live with your fans!
Facebook – Promotions
Linked In
Business Goals
• Increase your visibility and brand awareness• Improve your Google Page Rank• Enhance your search engine results• Generate traffic, links, and sales leads naturally through viral features
Linked In – Blog Link
Linked In – Polls
Creative Portfolio Display
Company Buzz
Face to Face Marketing
More critical now than ever!
• Generational Differences and need to build relationships.• Build Know, Like, Trust Value!• Build Word of Mouth Network.• Personalized Marketing.• Seeing your Brand in Person.
QUESTIONS?
Contact: DJ Heckes, CEO & Author (Full BRAIN Marketing)
EXHIB-IT! Tradeshow Marketing Experts
Tel: 828-0574Email: [email protected]: www.EXHIB-IT.com
