Using Social Media and Technology to Inspire and Educate
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Transcript of Using Social Media and Technology to Inspire and Educate
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@Starfocus
Wildlife
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We’re Competing For Attention…
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We’re Competing For Attention…
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How Do We Earn Attention? First– we stalk- uh I mean listen!
Search hashtags, keywords and topics
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Obvious Answers: Fish Are…
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Food
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Photo: Tom Koerner/USFWS
Food for Others
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In Our HomesCC: Benson Kua
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Pop Culture
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Inspire Quiet Time
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Bring Us
Together
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Worth Traveling for…
Photo credit: Gary Peeples/USFWS
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Beautiful
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But it’s not enough…
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Ways Technology Can Help…
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Making Information Visual
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Bring New Experiences to Different Audiences
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Make Them Relatable and Relevant
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What Makes Good
Content? • Strong visuals – (short video, photo, GIF)• Information chunked with appropriate labels• More context is given and links to other
resources• Mobile-friendly• Proper meta-data on your pages
(so they share well)
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Consider the Content Lifespan Social
Blog Posts
News Articles
Features
Evergreen Content
Formal
Informal Right Now
3 years from now
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Micro-singularity
Sarah Swenty/USFWS
“What happens when the world’s social Internet channels momentarily focus their awareness around a single phenomena” – Fast Company
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Add Value to Active Conversations
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Communicating Our Work is Complex
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Story Maps and Interactive Visualshttps://storymaps.arcgis.com/en/
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Simplify A Complex Story
Credit: James Weliver/USFWS
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Interpret Work and Information
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Beta Test Ideas
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Make Horrible Puns
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Search Your Favorite Locations
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Connect with New Content
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Figure Out Ways
Participation Can Help
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Find Where People’s Lives Intersect with Fish
• Sea Robbin
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Inspiration…
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World Fish Migration Day
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Use Free Platforms
• Live video capabilities• Visual stories – Instagram, Snapchat & Steller • Snapchat geofilters: snapchat.com/geofilters • 360 degree images
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Create Resources
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Keep Your Digital Ecosystem
Healthy
Jim Maragos/U.S. Fish and Wildlife Service
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Thank You!
Danielle BrigidaNational Social Media ManagerU.S. Fish and Wildlife Service@USFWS or @[email protected]
Judy N, Flickr