Using Smartphone TechnologyInnovation and Excellence Conference | NHPCO

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Bob Kennedy, VP Strategic Services, CompuwarePatrick Miller, SVP Service Operations, Hospice of Michigan

Marcie Hillary, VP Foundations, Hospice of Michigan

They understood the changing expectations of consumers…§Online sales increased 130%§ #1 online supermarket

A World ofOpportunity

MOBILE ISN’T…

…about devices, apps or operating systems.

MOBILE IS…

…a shift to new systems of engagement; data; immediacy;

context and utility; empoweringconsumers, partners and

employees; and making new experiences possible.

MOBILITY REQUIRES…

…a disciplined approach to planning and execution, which is essential to long-term success.

Using Smartphone TechnologyInnovation and Excellence Conference | NHPCO

September 27, 2013

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The New Multi-screen World: Understanding Cross-platform Consumer Behavior. Google, 2012

A MOBILE REVOLUTION… and EVOLUTION

MOBILE IS MAKING DIGITAL 24/7

comScore, Telefonica, Macquarie Capital (USA), December, 2011

Share of Device Page Traffic Over a Day

THE FUTURE IS MOBILE!

Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight

APPS ARE USED 5x > MOBILE WEB

Nielsen Smartphone Analytics

Total Time Spent Using Mobile Web vs. Apps

AS MOBILE L, OTHER MEDIA MShare of Consumer Time Spent with Major Media

eMarketer, October 2012

Generic website: “What do you want to do?”

Social Media: “We can help you connect with friends and family”

EACH SOURCE HAS PURPOSE

Mobility: “We make your trip easy and enjoyable”

Using Smartphone TechnologyInnovation and Excellence Conference | NHPCO

September 27, 2013

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HOM and theCommunity

Inform/Educate

My “personal” connection

HOM DIGITAL EXPERIENCE1. Mobile is changing the landscape of our

interaction with patients and families2. HOM’s app is unique to our service model3. The app will extend our reach to

great-grandchildren4. It puts the ability to donate

in palm of their hands5. It is a limitless “Swiss

Army Knife”

WHAT DOES THIS MEAN?

THE SITUATION

10 years ago 80% of our patients lived at home;

today less than 60% continue to live in their own homes.

THE PROBLEM

Increasingly, family members are distributed across the

country, and the world. Sons and daughters do not “see”

the care given at the bedside.

THE SOLUTION

A mobile app that notifies family when a visit occurs.

THE SOLUTION

Using Smartphone TechnologyInnovation and Excellence Conference | NHPCO

September 27, 2013

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THE SOLUTION1. Partner with IT company2. Raise funds for R&D3. Project management4. Launch with press release

DEVELOPMENT

1 2 3 4

1. Staff profiles2. Staff photos3. Visit type reporting4. Staff groups by discipline

PREDEPLOYMENT

1 2 3 4

1. Leadership staff 2. Front-line staff 3. Current patients and caregivers4. Future patients and caregivers

DEPLOYMENT

1 2 3 4

cont

acts Bob Kennedy

CompuwareBob.Kennedy@compuware.com

Patrick MillerHospice of Michiganpmiller@hom.org

Marcie HillaryHospice of Michiganmhillary@hom.org

To be part of HOM Cares:1. During the admission process, provide the email address of the

primary caregiver. Or you may give it to a Hospice of Michigan nurse, social worker or spiritual care adviser when convenient.

The primary caregiver’s email address will be entered into the patient’s electronic medical record. Within 24 - 48 hours, she or he will receive an email from HOM Cares inviting that person to download the HOM Cares mobile app. The message will include a temporary password.

2. Download the app on the phone (see instructions below).3. On the login screen, enter your email address and the temporary

password. You will be prompted to enter a personal password.4. Once you are logged in, scroll through the features of the app.

Members of your loved one’s care team will be listed, along with profiles and photos.

5. At a time that is convenient to you, set up a network of family and friends whom you wish to receive regular updates. Every 24 hours, the system sends updates on visits made by the team.

Enjoy the peace of mind of knowing your loved one is being cared for by Hospice of Michigan and get to know about the Hospice team members who provide our wonderful services.

TO DOWNLOAD THE APP ONTO iPHONES:

• Go to the iTunes store or use the App Store feature on your smart phone.

• Search for HOM Cares or Hospice of Michigan.

• When the icon appears, download the app.

• Login using your email address and the temporary password you received in the email invitation.

• At the prompt, change your password..

TO DOWNLOAD THE APP ONTO ANDROID PHONES:

• Go to the Google Play store, or use the app feature on your smart phone.

• Search for HOM Cares or Hospice of Michigan.

• When the icon appears, download the app.

• Login using your email address and the temporary password you received in the email invitation.

• At the prompt, change your password.

HOM Cares©

  IN TOUCH AND INFORMED ABOUT A LOVED ONE’S CARE

When a loved one is ill, families want to be informed about care, and they want to stay connected. Regular updates provide peace of mind to family members – whether they are near or far.

Hospice of Michigan developed a mobile app called HOM Cares that sends updates to the primary caregiver and to the network of family and friends that the primary caregiver sets up.

A Free Mobile App from Hospice of Michigan