Using RSS News Feeds to ReplaceThe Need For Cold Calling

RSS News Feeds

Key Component of Sales Intelligence

Automatically Separate Prospects from Suspects

Identify Key Prospect Activities

that Indicate Target Opportunities

Establish Immediate Credibility and Trust

with Target Decision Makers

Value of RSS News Feeds

Value of RSS News Feeds

RSS News Feeds

HarvestTargeted

List

Smart Calls

RSS Feeder will Spider the Internet

Retrieving Newsfeeds with

Complete Details of each Target Sales

Opportunity

A Smart Call is made to a Targeted

Decision Maker Regarding a

Statement Made in a Published News

Release.

Prospecting Success

Immediately Increases 600%

How Do You Set-Up An RSS

News Feed System

Identify Ideal Sales Opportunity

Profile

Identify Target

Keywords & Target

RSS Feed Sites

How Many New Sales Opportunities

Will A News Feeder Identify

On Average…

there are over 250 Companies in America each month

that Announce they are Buying, Building or Expanding

their Facilities and Adding a Large Number of New

Jobs.

SalesView by InsideView

Automated or Pre-Configured

RSS News Feed System

Two Ways To Configure

RSS News Feed Systems

BlogBridge

Manually Configured

RSS News Feed System

SalesView by InsideView

Strength: Automated / Easy-To-Use

Weakness: Less Targeted / Less Specific

Pre-Configured

RSS News Feed Systems

Leadership Changes New Offerings Acquisitions

Partnerships Expanding Operations Cost Cutting

Outperforming Underperforming Company Presentation

Litigation Compliance Research & Development

Data Security Funding Developments Bankruptcy & Restructuring

Real Estate: Deals Real Estate: Construction Corporate Challenges

Automated RSS News Feed

Sales View

Automated News Feeds such as SalesView – simply require you to type in a company name or paste in a listing of company names to start a News Feed Search

Pre-Configured Keywords

& RSS Feed Sites

There are 18 Different

Business Intelligence Keywords

Pre-programmed along with

Targeted RSS News Feed Sites

Automatically Gathers & Sorts

by Company and Category

Within less than a minute, the News Feed System will search the Selected News Feed sites and gather News Articles that include the Company Name and Keywords you selected for each RSS News Feed.

It automatically sorts the News Feeds by Company and Category and indicates the # of News Feeds captured in eachcategory.

Example #1 New $1B Manufacturing Plant

RSS News Feeds that Identify Companies that are: Buying, Building or Expanding their Operations and Adding New Jobs ….. Generally Include: Company Name and Line of Business - Contact Name and Title,

Location and Type of Project – Size of Project – Project Start and Opening Date & # of New Jobs

Example #2 New Call Center & 200 Jobs

RSS News Feeds allow you to Identify the Type of Facility involved in an expansion plan ….

such as a New Manufacturing Plant, New Call Center, Hospital, Headquarter Site, etc. allowing you to receive Daily Sales Leads that would receive maximum value from your offering(s).

Pros & Cons of Automated

vs. Manually Configured Systems

Automated RSS News Feeds Provide Ease of Use

But Lack The Quality Of Feeds Provided With A Manually Configured

RSS News Feed System

Such As BlogBridge

BlogBridge - Manually Configured

RSS News Feed System

Step #1 In Configuring A Manual RSSNews Feed System is to Select A Guide

An RSS Feed Guide is a “Category” in which Targeted News Feeds will be “Fed”

In this example, the Guide or Category of News Feeds we have selected is “Expansion”

For this category of Feeds we want to Identify Companies Buying, Building or Expanding their Operations & Adding New Jobs

Ability To Select

Finely Tuned - News Feeds

RSS Feed Sources

Our Program Offers 4500 News Sources

Google News / Yahoo News

Reuters / NY Times

Biz Journals

Expansion Management

Hoovers / D & B

Business Wire / Forbes

CEO Express

Business Week / MSNBC

CNET / Onion / BBC

Fox News / Washington Post

Choice of Standard or Custom News Feed Sources

You have the option of selecting RSS Feed sites froma menu or selecting your own RSS Feed site.

An Ongoing Stream of Highly

Targeted Sales Opportunities

How To Use RSS News Feeds to

Obtain Targeted Sales Opportunities

Here is an example of a News Feed BlogBridge would retrieve based on the Category: Expansion and the News Feed Search Term: “Expands Operations”

Over 200 Companies Buying, Building

or Expanding Operations - Each Month

Here is a sample report of the daily RSS News Feeds we provide to our clients each day. You’ll also receive an ongoing stream of New …. Targeted Sales Opportunities.

Hello Jim – This is Dave Kalstrom with Outbound Excellence

Jim, I just saw an article come across the newswire where you were discussing the release of your NEW Mobile Application for the iPad.

On October 17th we’re presenting a webcast showcasing this summers hottest and most innovative iPad applications …..

….. I was wondering if presenting your NEW application at that webcast would fit into your marketing strategy?

Using RSS News Feeds to

Change the Prospecting Game

Here is an example of how we Leverage RSS News Feeds toGenerate our own New Targeted Sales Opportunities

Outbound Excellence 877-337-2674

David Kalstromwww.outboundexcellence.com

We’ll set up a tailored RSS News Feed System in your organization for a $495“one time” fee … or … We’ll provide you with a Daily Intelligence Report of

Companies that are Buying, Building or Expanding Operations and adding new Jobs providing your Sales Organization with a steady stream of New Target Sales

Opportunities for just $249. per month with a monthly guarantee of 150 sales leads