Using pre-competitive industry collaboration to solve shared problems
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Using pre-competitive industry collaboration to solve shared problems
Sarah Lugaric, Seven Streams Group
April 28, 2011SCAA SymposiumHouston, TX
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“Shared value creation will involve
new and heightened forms of collaboration …
Major competitors may need to
work together on precompetitive framework conditions, something that has not been common in reputation-
driven CSR initiatives.”
- Michael Porter & Mark Kramer
Jan-Feb 2011
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Global Apparel Industry
Who’s doing it?
US Dairy Industry
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Barrier #1:We’re competitors
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Barrier #2:“It’s not my job”
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Barrier #3:“It’s not important to the customer”
“Hey, honey? Thanks for not cheating on me today. You’re the best!”
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Barrier #4:“We’re too different”
“I’ve always thought all businessmen were greaseballs… and I still do.”
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4 Barriers1. “We’re competitors”
2. “It’s not my job”
3. “It’s not important to the customer”
4. “We’re too different”
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Success Factors• Clear, shared vision that creates value for
everyone
• Often initiated by a few key influencers - large and small – plus trusted, neutral party
• Open, transparent processes
• Clear metrics for success, tracking of progress, and structure for accountability
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Is it time for Coffeeball 2.0?