Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela...
-
Upload
annie-grantham -
Category
Documents
-
view
214 -
download
0
Transcript of Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela...
![Page 1: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/1.jpg)
Using PR to Promote and Build Chapters
Notes taken from Chapter Conference 2013
Presenter: Angela Prince
![Page 2: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/2.jpg)
The Purpose of USA Dance
The purpose of our chapter (and our efforts within it) is to make a difference in the lives of
others.
![Page 3: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/3.jpg)
Need a vision
To accomplish this, we must have a vision.
![Page 4: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/4.jpg)
Hub of a WheelWe need to see ourselves as the hub of a wheel,
the center of this effort.
![Page 5: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/5.jpg)
We need to find what our personal strengths
![Page 6: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/6.jpg)
Use our strengths to do good in the world.
![Page 7: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/7.jpg)
Our MissionOur mission is to improve the quality and the
quantity of ballroom dancing in the United States.
![Page 8: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/8.jpg)
National Governing Body for Dancesport
USA Dance Inc is the National Governing Body for DanceSport in the United States and with 174 chapters throughout the country is also the representative organization for all social
and recreational ballroom and Latin dancers in America, ranging from pre-schoolers to
seniors.
![Page 9: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/9.jpg)
Official member of theUS Olympic Committee
For DanceSport, USA Dance Inc is the official member organization of the United States
Olympic Committee (USOC)
![Page 10: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/10.jpg)
Industry Leader in DanceWith nearly 23,000 U.S. members who
financially support the national programs and with an outreach of more than 200,000 dancers, USA DANCE serves the dance
industry as a leader.
![Page 11: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/11.jpg)
Broadcast our mission…..We need to tell others about it.
![Page 12: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/12.jpg)
Increase Our Chapter’s PR
In increase our chapter's PR, we need to work on PR for our chapter or find someone who is good in PR and get them to join and work for
the chapter.
![Page 13: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/13.jpg)
Send out Press Releases
Have someone assigned to PR that has experience. They can send press releases to
various media organizations.
![Page 14: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/14.jpg)
Think Big!
We need to think big on PR
![Page 15: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/15.jpg)
Find influential peoplefinding people who make the news and ride with
them to spread the word.
![Page 16: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/16.jpg)
Keep Our Reputation Untarnished
Everything is transparent and public. The local chapter holds the reputation of the national organization in their hands. We need to keep other organizations to tarnish or diminish our reputation.
![Page 17: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/17.jpg)
Promote our Passion – Dancing!Dancing is our passion.
We need to promote that.
![Page 18: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/18.jpg)
Take the High Road
• We have a leadership role in this country to create good relationships through dancing for all ages.
• There is nothing we do that is negative.• Our mission is all good. • We need to avoid things that drag us down. • We need to take the high road.
![Page 19: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/19.jpg)
Stop Conflicts Quickly!
We need to stop conflicts before they get out of hand. Conflicts drag down the organization.
![Page 20: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/20.jpg)
Refer All National Issues
Refer all questions regarding USA Dance National issue to the PR group for USA Dance.
Don't answer for USA Dance.
![Page 21: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/21.jpg)
Tell the Good PR!We need to always tell the good PR for the
organization and dancing. Media is just a vehicle for transmitting the information to
mass people at one time.
![Page 22: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/22.jpg)
Do Good Things That Make a Difference
If we do things that make a difference and do good and attract attention, we get noticed and
people want to see and hear us.
![Page 23: Using PR to Promote and Build Chapters Notes taken from Chapter Conference 2013 Presenter: Angela Prince.](https://reader036.fdocuments.in/reader036/viewer/2022081602/551b78d9550346a10a8b4d5b/html5/thumbnails/23.jpg)
Consider All PR Opportunities
• Newspaper Ads and Articles• Internet Webpages and Search Engines• Clothing and Accessories• Get Togethers• Phone Calls• Television• Signs and Displays