Using pinterest to market your small business

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    14-Sep-2014
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Using Pinterest to market your small business.

Transcript of Using pinterest to market your small business

Page 2: Using pinterest to market your small business

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

www.coachmisty.com

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHAT 1. What Pinterest offers the SBO 2. Pinterest “Lingo”3. How Pinterest works4. Successful Pinning Principals5. 5 Step Success Strategy6. Examples of Small Businesses that you

would NEVER think would have success in using Pinterest...but they are!!!!!

WEAREGOINGTOCOVERTODAY

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www.yourmarketingcoachonline.com

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PINTREST STORY

Pinterest's mission is to get you offline and inspire you to do the things you love.

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www.yourmarketingcoachonline.com

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PIN(IN)TERESTHelps people collect and organize things they love

and create a network of people who share the same interests.

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www.yourmarketingcoachonline.com

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PINTEREST STATS

• 80% of U.S. adults are online• Facebook (1.1 billion)• Twitter (+500 million)• Google (+340 million active)• Linkedin (+230 million)• Pinterest (70 million)

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www.yourmarketingcoachonline.com

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WHAT PINTEREST OFFERS SBO

• Reach (80% of pins are re-pins)• Opportunity to build brand awareness• Opportunity to build brand authority• Drive traffic to website

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www.yourmarketingcoachonline.com

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PINTEREST “LINGO”A Pin - Content that is shared.

PinBoard - A set of theme based pins.

Pinning - The act of sharing content.

Repin - Re-posting someone else’s pin.

Pin it Button - Place on websites / blogs to share.

Pinner - The person pinning.

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www.yourmarketingcoachonline.com

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WHY PEOPLE GO TO PINTEREST

• 73% Pass time• Inspiration• Find Information – Be Informed• 70% Find Things to Buy• Have Fun – Relax• Be Entertained

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www.yourmarketingcoachonline.com

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SUCCESSFUL PINNING PRINCIPALS• Put pinners first (not your brand)• Curate great boards• Be inspirational• Be you

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www.yourmarketingcoachonline.com

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5 STEP SUCCESS STRATEGY

1. Link your website to Pinterest2. Add the pin it button to your website3. Know what your audience is interested in4. Use / create high quality images5. Optimize your Pins and Boards

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www.yourmarketingcoachonline.com

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STEP 2: ADD PIN IT BUTTON

http://business.pinterest.com/widget-builder/#do_pin_it_button

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www.yourmarketingcoachonline.com

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STEP 4: CREATE QUALITY IMAGES

Pinstamatic Pixlr PicMonkey

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www.yourmarketingcoachonline.com

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STEP 5: OPTIMIZE

1. Include URL when pinning images and in descriptions.2. Use keywords in your:

• Board titles• Descriptions

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www.yourmarketingcoachonline.com

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WHATWECOVEREDTODAY

1. What Pinterest offers the SBO 2. Pinterest “Lingo”3. How Pinterest works4. Successful Pinning Principals5. 5 Step Success Strategy6. Examples of Small Businesses that you

would NEVER think would have success in using Pinterest...but they are!!!!!

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www.yourmarketingcoachonline.com

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ACTION STEPS1. Follow the 5 Step Success Strategy2. Put time in your schedule to post regularly***3. Join me on my next webinar

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www.yourmarketingcoachonline.com