Using pinterest to market your small business
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14-Sep-2014 -
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Transcript of Using pinterest to market your small business
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USINGINTERESTTO MARKETYOUR BUSINESS
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www.yourmarketingcoachonline.com
Hi, my name is Misty (:I’m a Marketing Coach
Founder of Marketing 101 and Your Marketing Coach
My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.
I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
www.coachmisty.com
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MARKETING 101Fundamentals of Marketing
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www.yourmarketingcoachonline.com
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WHAT 1. What Pinterest offers the SBO 2. Pinterest “Lingo”3. How Pinterest works4. Successful Pinning Principals5. 5 Step Success Strategy6. Examples of Small Businesses that you
would NEVER think would have success in using Pinterest...but they are!!!!!
WEAREGOINGTOCOVERTODAY
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www.yourmarketingcoachonline.com
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PINTREST STORY
Pinterest's mission is to get you offline and inspire you to do the things you love.
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www.yourmarketingcoachonline.com
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PIN(IN)TERESTHelps people collect and organize things they love
and create a network of people who share the same interests.
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www.yourmarketingcoachonline.com
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PINTEREST STATS
• 80% of U.S. adults are online• Facebook (1.1 billion)• Twitter (+500 million)• Google (+340 million active)• Linkedin (+230 million)• Pinterest (70 million)
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www.yourmarketingcoachonline.com
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WHAT PINTEREST OFFERS SBO
• Reach (80% of pins are re-pins)• Opportunity to build brand awareness• Opportunity to build brand authority• Drive traffic to website
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www.yourmarketingcoachonline.com
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PINTEREST “LINGO”A Pin - Content that is shared.
PinBoard - A set of theme based pins.
Pinning - The act of sharing content.
Repin - Re-posting someone else’s pin.
Pin it Button - Place on websites / blogs to share.
Pinner - The person pinning.
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www.yourmarketingcoachonline.com
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HOW PINTEREST WORKS
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HOW PINTEREST WORKS
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HOW PINTEREST WORKS
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WHY PEOPLE GO TO PINTEREST
• 73% Pass time• Inspiration• Find Information – Be Informed• 70% Find Things to Buy• Have Fun – Relax• Be Entertained
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SUCCESSFUL PINNING PRINCIPALS• Put pinners first (not your brand)• Curate great boards• Be inspirational• Be you
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5 STEP SUCCESS STRATEGY
1. Link your website to Pinterest2. Add the pin it button to your website3. Know what your audience is interested in4. Use / create high quality images5. Optimize your Pins and Boards
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STEP 1: LINK YOUR WEBSITE . . .
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STEP 2: ADD PIN IT BUTTON
http://business.pinterest.com/widget-builder/#do_pin_it_button
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STEP 3: KNOW YOUR AUDIENCE
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STEP 4: CREATE QUALITY IMAGES
Pinstamatic Pixlr PicMonkey
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STEP 5: OPTIMIZE
1. Include URL when pinning images and in descriptions.2. Use keywords in your:
• Board titles• Descriptions
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CASE STUDY: NEW YORK TIMES . . .
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CASE STUDY: NEW YORK TIMES . . .
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CASE STUDY: MR ROOTER . . .
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CASE STUDY: MR ROOTER . . .
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INDUSTRY STUDY: HEALTHCARE . . .
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INDUSTRY STUDY: REAL ESTATE . . .
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INDUSTRY: POLITICS . . .
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WHATWECOVEREDTODAY
1. What Pinterest offers the SBO 2. Pinterest “Lingo”3. How Pinterest works4. Successful Pinning Principals5. 5 Step Success Strategy6. Examples of Small Businesses that you
would NEVER think would have success in using Pinterest...but they are!!!!!
. . .
www.yourmarketingcoachonline.com
QUESTIONS
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ACTION STEPS1. Follow the 5 Step Success Strategy2. Put time in your schedule to post regularly***3. Join me on my next webinar
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www.yourmarketingcoachonline.com