Using Personalisation To Reduce The Friction
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Transcript of Using Personalisation To Reduce The Friction
#digitalmarketing #travel @SagittariusMktg
Paul Stephen, Sagittarius Marketingcustomer lifecycles and conversion
Miranda Hobbs, iAdvizereal-time customer service
Dee Edwards, Tell Tale Traveltales from a specialist tour operator
Tim Gunstone, Eye For Travelthe new always-connected travel consumer
Fasil Shah, Sitecorecustomer engagement workshop
Q&A Panel
#digitalmarketing #travel @SagittariusMktg
#digitalmarketing #travel @SagittariusMktg
customer lifetime value.(CLV)
def: Customer revenue less the cost to acquire and then serve the customer
#digitalmarketing #travel @SagittariusMktg
value to relationships.calculate profitability.guides marketing decisions.focus and loyalty.
customer maturity model.
consumer digital ecosphere.
commerce
content
community
#digitalmarketing #travel @SagittariusMktg
Mary Meeker, internet trends 2014
#digitalmarketing #retail @SagittariusMktg
reducing the frictionmake it easier for the customer.
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#digitalmarketing #travel @SagittariusMktg
200,000
visits
2,000
bookings
1%
conversion
#digitalmarketing #travel @SagittariusMktg
#digitalmarketing #retail @SagittariusMktg
reducing the friction.
22%lower
bounce rate
7%increase holiday searches
#digitalmarketing #travel @SagittariusMktg
32%increasehotel &
packages
107%
improvement in sign ups
#digitalmarketing #travel @SagittariusMktg
55%increaseonline
booking
16%growth
in business
#digitalmarketing #travel @SagittariusMktg
learned, explicit& implied data.
#digitalmarketing #travel @SagittariusMktg
add more.
#digitalmarketing #travel @SagittariusMktg
the human API
#digitalmarketing #travel @SagittariusMktg
#digitalmarketing #travel @SagittariusMktg
#digitalmarketing #travel @SagittariusMktg
the human API
what next?#digitalmarketing #travel @SagittariusMktg
#digitalmarketing #travel @SagittariusMktg
#digitalmarketing #travel @SagittariusMktg
top tips.
#digitalmarketing #travel @SagittariusMktg
know your customerthink about their journeyreduce the frictionwhat can you learn what can you add?