Using Online Reviews to Showcase Impact: Silicon Valley Hands on Tech Event
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Using Online Reviews to Showcase Your Impact
GreatNonprofits.org
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Source: Social Media Today, “5 Sparkling Ideas for User Generated Content”
User Generated Content: Authentic, Growing, Trusted
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User Generated Content Continues to Grow
Consumer Trends 2013: Strong growth for review websites Yelp reviews up 47% to 53mm Trip Advisor has over 200mm
unique visitors, quadrupling site traffic from two years ago
And this growth is continuing in the nonprofit sector With GreatNonprofits reviews
up 30% YOY and growing
Reviews and User Generated Content on the Rise
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User Generated Recommendations Influence Decisions
92% of consumers
trust recommendations from friends
& family
A one-star improvement on Yelp leads
to a 9% increase in
revenue
70% of consumers trust online reviews as
much as personal
recommendations
Source: Nielson
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The Largest Nonprofit Review Site of It’s Kind.
GreatNonprofits is a free, easy way to collect and share stories of impact regarding nonprofits and the beneficiaries they serve. It’s the Yelp of Nonprofits.
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1.8 MillionNonprofit &
Project Profiles
200,000+ Reviews
5,500+ US City & Issue
Directories
>20,000 Nonprofits and
Projects
GreatNonprofits By The Numbers
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Content syndication partnerships across nonprofit information platforms to audience
of 20million
Open Syndication of Content
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STEP 2: Search & Claim your organization.
Getting Started: Step 1 – Claim Your Profile
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Getting Started Step 2: Complete Profile
Add:• Logos• Websit
e• Social
sites
Add:Your mission statement
AddPhotosVideos
AddImpact statements
InviteReviews
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INVITE REVIEWS
1 2 3
Getting Started Step 3: Invite Reviews
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Once you invite reviews; reviews are syndicated to other sites
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And, Bi-Directional API Enables Reviews from those site to Populate Back
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Reviews are Part of the Donation Process
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A Highlighted Review and Visual Can Impact Donations
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Reviews can also be leveraged for staff response or
improvements
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“We monitor reviews very carefully; in fact there are 5 members of staff who monitor feedback. Early on when we first got the Top Rated award we received a lot of comments from volunteers. From the reviews we got on GreatNonprofits.org we came up with an idea to do a volunteer spotlight on Facebook featuring a different volunteer each week. With over 1,400 volunteers each week, this makes a difference."
A Nonprofits Experience: Recognition
Mark HoewingKids Give The World
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“We monitor reviews very carefully; in fact there are 5 members of staff who monitor feedback. Early on when we first got the Top Rated award we received a lot of comments from volunteers. From the reviews we got on GreatNonprofits.org we came up with an idea to do a volunteer spotlight on Facebook featuring a different volunteer each week. With over 1,400 volunteers each week, this makes a difference."
A Nonprofits Experience: Recognition
Mark HoewingKids Give The World
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"We were overwhelmed by our reviews. We help as much as we can and return every call and email- we cannot take in every cat for adoption but we try to help people with any resource we have. The reviews we have received on Great Non-profits affirm what we strive to achieve and we know that the reviews will give us more opportunity to help others."
A Nonprofits Experience: Inspiration
Jan RichFor the Love of Cats
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"We were overwhelmed by our reviews. We help as much as we can and return every call and email- we cannot take in every cat for adoption but we try to help people with any resource we have. The reviews we have received on Great Non-profits affirm what we strive to achieve and we know that the reviews will give us more opportunity to help others."
A Nonprofits Experience
Jan RichFor the Love of Cats
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Nonprofit Case StudyIncreased Donations
Oral Cancer Foundation,
Newport Beach, CAAfter sending an email to major donors highlighting GreatNonprofits reviews,
two new donors each gave $50,000 to the organization (representing half of their
annual budget) and another donor awarded $300,000 in
unrestricted funding.
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Sample Usage – Reviews, Feedback and Awards
Nonprofits in Action
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Sample Outreach: Email
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Sample Outreach: Your Website
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Sample Outreach: Press
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Sample: Social Media & Marketing
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Sample: Social Media & Marketing
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Annual Top-Rated Awards Open
Nonprofits receive: priority placement on the online leaderboard, press kits, a Top-Rated Badge to use on their site and marketing materials, stickers and a certificate as well as inclusion in press releases.
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Free Marketing Kit & Top Rated Awards
The Kit IncludesComplimentary kit to get the
word out about your nonprofit.
Pre-made Facebook, twitter, posts as well as graphics for Instagram, and Pinterest
Sample emails and outreach to gather reviews
Sample press-release and outreach to share the news (for listed nonprofits)
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Social Media & Marketing Guide…For a free copy of the guide:Click here: http://slidesha.re/1dyOW4l
Email: [email protected] Visit: greatnonprofits.org
Other information:Greatnonprofits.org@GreatNonprofits