Using Online Focus Groups
Transcript of Using Online Focus Groups
8/8/2019 Using Online Focus Groups
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INTERNATIONAL
www.b2binternational.com
INTERNATIONAL
INTERNATIONAL
Using Online Focus Groups
As A Business-to-Business
Research Technique
A White Paper On
The Future For Online Focus Groups With worldwide expenditure on online research predicted to almost treble over the
next 3 years, the future would appear to be bright for most online techniques. The
strides that have been made in speed and sophistication of technology are certainly
important factors in making online focus groups look like a really viable qualitative
technique, and these trends will surely continue.
The key to what we believe will be the rise of online focus groups over the next 3
years is however not technological development per se; rather it is agencies’
increasing belief in the technology, and most importantly of all the confidence with
which business people of all types use the Internet and associated technologies.
For more details, please contact Matthew Harrison [email protected] or call to speak to him
on +44 (0) 161 440 6000
business 2 business market research specialists
B2B international limited. bramhall house, 14 ack lane east, bramhall,stockport, cheshire, england. sk72by
tel: +44(0)161 440 6000 fax: +44(0)161 440 6006e-mail: [email protected] registered in england: 3232238
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