Using MOSS to Communicate News, Events, and Awareness
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Using MOSS to Communicate News, Events, and Awareness MS Peer Group Webinar – July 10, 2009 Mike Scherpereel, Director of Branding & Communications, Reed Smith Bob Beach, Vice President of Client Services, XMLAW, Inc.
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Using MOSS to Communicate News, Events, and Awareness. MS Peer Group Webinar – July 10, 2009 Mike Scherpereel, Director of Branding & Communications, Reed Smith Bob Beach, Vice President of Client Services, XMLAW, Inc. Introductions Firm Communications and the Intranet Case Study - PowerPoint PPT Presentation
Transcript of Using MOSS to Communicate News, Events, and Awareness
Using MOSS to Communicate News, Events, and Awareness
MS Peer Group Webinar – July 10, 2009Mike Scherpereel, Director of Branding & Communications, Reed
SmithBob Beach, Vice President of Client Services, XMLAW, Inc.
IntroductionsFirm Communications and the IntranetCase StudyTechniques for Implementing in MOSSAdvanced ConsiderationsQuestions and Answers
AgendaAgenda
What?News (firm business)Events (firm calendar)Announcements (firm culture)
Why?Support change initiativesFoster a “one firm” cultureIncrease awareness
The Intranet (MOSS-specifically) is an idea platform because it (finally!) supports the 5 key communications content requirements
Firm Communications and the Firm Communications and the IntranetIntranet
Fresh and Relevant Vetted (manually or through workflow)Categorized (by practice, department, office, etc.)Targeted (by user)Prioritized / highlighted (by importance, by timeliness)
5 Communications Content 5 Communications Content RequirementsRequirements
About Reed SmithAbout Reed Smith
• 1,700 lawyers across 23 offices• United States, Europe, Middle East,
Asia• Rapid expansion in past decade• “The business of relationships.”• Use technology to support
relationships• Why that’s especially important now
Sharing NewsSharing News
• Targeted distribution based on role and relevancy
• Defined content types: Firm News, Office News, Practice News
• Distributed, permission-based publishing model
• Editorial oversight for Firm News
Site Columns – provide consistent/reusable categorization, tagging, and metadataContent Types – define “classes” of communications content with common attributes and policiesLists – storage of communications content; sources of categorization and tagging optionsSites – provide a logical (sometimes physical) organization of communications contentWeb Parts – aggregation and presentation of communications contentUser Profile Properties – targeting of communications content
Communications Content Framework in Communications Content Framework in MOSSMOSS
Define the content (particularly the metadata)Define the structure (how will the content be organized/presented?)Identify targeting scenarios (what content will be delivered to which users?)Define content permissions (who can contribute content, when, and what types?)Determine storage model (distributed ot centralized?)
Planning for Communications Planning for Communications ContentContent
DEMONSTRATION
Content approval and workflowArchival and retention policiesEnd user presentationSearchUser “opt-in” contentBlogs, wikis, and other web 2.0 content
Advanced ConsiderationsAdvanced Considerations
