Using Market Insights Effectively
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Transcript of Using Market Insights Effectively
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
10:37 pm
cindyfsolomon: Skyping with @brainmates and @sehlhorst in preparation for #prodmgmttalk in 13 minutes! #prodmgmttalk
10:39 pm
ProdMgmtTalk: Welcome @nickcoster http://bit.ly/dTTbk8 #prodmgmttalk
10:40 pm
twchat: RT @ProdMgmtTalk: Welcome @nickcoster http://bit.ly/dTTbk8 #prodmgmttalk
10:40 pm
brainmates: Is #prodmgmt an isolating job? via @cindyfsolomon #prodmgmttalk
10:42 pm
ProdMgmtTalk: Who else in the org/biz has the wholistic view of the market & product issues besides #prodmgmt? #prodmgmttalk
10:44 pm
ProdMgmtTalk: RT @twchat: RT @ProdMgmtTalk: Welcome @nickcoster http://bit.ly/dTTbk8 #prodmgmttalk
10:47 pm
brainmates: RT @rcauvin: RT @ProdMgmtTalk: Questions starting 1 hour #ProdMgmtTalk by @sehlhorst Using Market Insights Effectively http://on.fb.me/hj6sqA #prodmgmt
10:48 pm
ProdMgmtTalk: Welcome @Ycnt_ibdonlyjen ! Will start countdown soon! #prodmgmttalk
10:48 pm
nickcoster: Looking forward to this weeks #prodmgmt talk with Scott Sehlhorst. #prodmgmttalk #prodmgmttalk
10:50 pm
nickcoster: Was impressed with Amazon customer service yesterday. Had a kindle PC problem. They called me and fixed it immediately. #prodmgmttalk
10:53 pm
ProdMgmtTalk: 9 minutes to start of weekly twitter chat w/Scott Sehlhorst! Join us at http://bit.ly/dTTbk8 #prodmgmttalk
10:54 pm
sehlhorst: RT @sehlhorst: #prodmgmttalk info overload http://twitpic.com/3zwaqf
10:55 pm
ProdMgmtTalk: @sehlhorst Excellent branding on your screens! http://twitpic.com/3zwaqf can you video the twitter stream when we start?! #prodmgmttalk
10:57 pm
ProdMgmtTalk: Countdown 4 minutes to start discussing Market Insights and Collaboration w @sehlhorsthttp://bit.ly/heaNoV #prodmgmttalk
10:59 pm
brainmates: Who is following #prodmgmttalk? @sehlhorst about to start #prodmgmttalk
10:59 pm
ProdMgmtTalk: 1 minute countdown: please introduce yourselves! This is @cindyfsolomon delighted to be here from foggy SF bay #prodmgmttalk
11:01 pm
ProdMgmtTalk: 10, 9, 8, 7, 6, 5, 4, 3, 2, 1 Ta daaa! Welcome to the 2nd weekly Global Product Management talk! #prodmgmttalk
11:01 pm
brainmates: I am here from Sydney. Its a grey wet day #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:01 pm
ErikaLAndersen: Erika Andersen in Provo, UT missing the foggy SF Bay. Looking forward to this. #prodmgmttalk
11:01 pm
sehlhorst: Hey everyone! Welcome to week 2 - episode 1.5 of the product management talk group #prodmgmttalk
11:02 pm
brainmates: @ErikaLAndersen Welcome! Thanks for joining #prodmgmttalk
11:02 pm
ProdMgmtTalk: Welcome @ErikaLAnde3rson #prodmgmttalk
11:02 pm
sehlhorst: This is Scott Sehlhorst, here in sunny Austin TX - everyone shout out and say howdy #prodmgmttalk
11:02 pm
cascade_alan: I'm in Chester, UK #prodmgmttalk
11:02 pm
rcauvin: Roger L. Cauvin, product strategist in Austin, Texas, joining in the #prodmgmttalk discussion.
11:03 pm
nickcoster: I am Nick Coster from brainmates in Sydney Australia. 10am Tuesday. Yes we live in the future. #prodmgmttalk
11:03 pm
brainmates: @rcauvin Hey Roger! Welcome #prodmgmttalk
11:03 pm
brainmates: @cascade_alan Welcome to our weekly talk #prodmgmttalk
11:03 pm
ProdMgmtTalk: Welcome @ErikaLAndersen @rcauvin @cascade_alan #prodmgmttalk
11:04 pm
sehlhorst: Last week was awesome - this week, wanted to dive deeper, extending the convo from last week's great disc w/ @steven_haines #prodmgmttalk
11:04 pm
ProdMgmtTalk: 4 Questions we're discussing today http://on.fb.me/hj6sqA #prodmgmttalk
11:04 pm
brainmates: @DavidWLocke Will you be joining us for #prodmgmttalk?
11:04 pm
equintanilla: RT @ProdMgmtTalk: Welcome @ErikaLAnde3rson #prodmgmttalk - Look forward to this chat!
11:04 pm
ProdMgmtTalk: Q1 When you're developing insights about your markets - how do you predict what your markets will look like in the future? #prodmgmttalk
11:05 pm
DavidWLocke: @brainmates I'm on TweetDeck is that enough? Is there a better client? #prodmgmttalk
11:05 pm
ProdMgmtTalk: Q2 How far into the future do you try and anticipate markets - and why that length of time? #prodmgmttalk
11:05 pm
MikeBoudreaux: @ProdMgmtTalk Mike Boudreaux here. Product Manager for industrial automation products in Austin, TX. #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:05 pm
ProdMgmtTalk: Q3 How do you update your perspective on your markets? #prodmgmttalk
11:05 pm
ProdMgmtTalk: Q4 How do your insights impact your products and activities? #prodmgmttalk
11:06 pm
DavidWLocke: Present. #prodmgmttalk
11:06 pm
ProdMgmtTalk: Welcome @MikeBoudreaux @DavidWLocke @equintanilla #prodmgmttalk
11:06 pm
ProdMgmtTalk: @DavidWLocke @brainmates try http://tweetchat.com/room/prodmgmttalk it automatically adds the hashtag #prodmgmttalk
11:07 pm
sehlhorst: So - diving into Q1 - trying to understand ur market: do you try and predict future of your market or focus on the present? #prodmgmttalk
11:07 pm
ProdMgmtTalk: Q1 When youre developing insights about your markets - how do you predict what your markets will look like in the future? #prodmgmttalk
11:08 pm
ProdMgmtTalk: Such a tough question! I try to capture competitive space as a starter #prodmgmttalk
11:08 pm
rcauvin: Of course we'll want to get into getting beyond customer requests and look at what insights lie behind them. #prodmgmttalk
11:08 pm
sehlhorst: I'll chime in - but want to hear other folks' responses. I start w/ a model of market as coll. of segments... #prodmgmttalk
11:08 pm
DavidWLocke: @sehlhorst The market moves in predictable ways depending on where you begin. This independent of competition. #prodmgmttalk
11:09 pm
rickwatson: ?@brainmates: Is #prodmgmt an isolating job? via @cindyfsolomon #prodmgmttalk? > one of the most participatory I think.
11:09 pm
nickcoster: While markets change quickly, people don't. We are all trying to do pretty much the same things that we always have. #prodmgmttalk
11:09 pm
davidjeade: Morning all. David Eade here in sunny Brisbane, Australia for #prodmgmttalk
11:09 pm
brainmates: Initially focus on the present and then look into the future. If you don't solve today's problems, you wont solve future pblms #prodmgmttalk
11:09 pm
sehlhorst: ...grouping personas who share problems (and share how they view / value the problems). that's my def. of 'market' #prodmgmttalk
11:10 pm
sehlhorst: @davidjeade welcome! #prodmgmttalk
11:10 pm
brainmates: @davidjeade Welcome David. I am so pleased #prodmgmttalk
11:10 pm
cascade_alan: by innovating we can shape the future of the market #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:10 pm
MikeBoudreaux: @ProdMgmtTalk Need to consider economic, social, technological trends in the market. #prodmgmttalk#prodmgmttalk
11:10 pm
nickcoster: Looking to the future is looking to see how markets are failing to solve customers current problems effectively. #prodmgmttalk
11:10 pm
rcauvin: Solutions to current problems often create the problems of the future. #prodmgmt #prodmgmttalk
11:10 pm
ErikaLAndersen: When you say "understanding", are we talking qualitative or quantitative? #prodmgmttalk
11:10 pm
sehlhorst: I've had good success using Kano analysis to group how people think about individ problems ... #prodmgmttalk
11:11 pm
sehlhorst: ...(e.g. more is better, must have, delighter, indifference) #prodmgmttalk
11:11 pm
brainmates: RT @nickcoster: Looking to the future is looking to see how markets r failing to solve customers current problems effectively. #prodmgmttalk
11:11 pm
MikeBoudreaux: @ProdMgmtTalk Future trends are important for segmentation, targeting, and positioning. #prodmgmttalk #prodmgmttalk
11:12 pm
sehlhorst: RT @rcauvin: Solutions to current problems often create the problems of the future. #prodmgmt#prodmgmttalk
11:12 pm
nickcoster: RT @rcauvin: Solutions to current problems often create the problems of the future. #prodmgmt#prodmgmttalk
11:12 pm
ProdMgmtTalk: RT @nickcoster: Look to the future is looking to see how markets are failing to solve customers current problems effectively. #prodmgmttalk
11:12 pm
brainmates: @rcauvin I agree #prodmgmttalk
11:12 pm
sehlhorst: @rcauvin exactly - a more-is-better solution today causes the market to change, and it becomes a must-have for tomorrow #prodmgmttalk
11:13 pm
speakhub: Hi guys. Rob Swanwick from SpeakHub #prodmgmttalk
11:13 pm
brainmates: @rcauvin But you still have to solve today's problems #prodmgmttalk
11:13 pm
nickcoster: what is Kano - http://tynerblain.com/blog/2009/09/28/kano-analysis-for-product-managers/ #prodmgmttalk
11:13 pm
rcauvin: @brainmates Agreed. Part of the reason we solve today's problems is so we can probe & discover the problems of the future. #prodmgmttalk
11:14 pm
ProdMgmtTalk: Welcome Rob @speakhub Q1 When developing insights about markets - how predict what your markets will look like in the future? #prodmgmttalk
11:14 pm
brainmates: @speakhub Welcome to our chat Rob. #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:15 pm
davidjeade: Not seen this before - looks interesting ... RT @nickcoster: what is Kano - http://bit.ly/IZ3GZ#prodmgmttalk
11:15 pm
sehlhorst: A cpl links on Kano (for later consumption) http://bit.ly/e0qIDH plus what Nick sent #prodmgmttalk
11:16 pm
ProdMgmtTalk: RT @davidjeade: Not seen this before - looks interesting ... RT @nickcoster: what is Kano -http://bit.ly/IZ3GZ #prodmgmttalk
11:16 pm
MikeBoudreaux: @ProdMgmtTalk Need to consider technology adoption and buying trends if you are targeting emerging markets. #prodmgmttalk #prodmgmttalk
11:16 pm
sehlhorst: @rcauvin @brainmates agreed - and also to create new prob for our competitors by making it hard for them to satisfy our custs #prodmgmttalk
11:17 pm
rcauvin: Example: invention of cars created all sorts of problems & product opportunities. #prodmgmt#prodmgmttalk
11:17 pm
sehlhorst: @davidjeade @nickcoster thanks! #prodmgmttalk
11:17 pm
ProdMgmtTalk: RT @sehlhorst: A cpl links on Kano (for later consumption) http://bit.ly/e0qIDH plus what Nick sent #prodmgmttalk
11:18 pm
sehlhorst: @MikeBoudreaux talk more about that - positioning and buying trends is interesting! I think positioning can change market #prodmgmttalk
11:18 pm
ProdMgmtTalk: RT @nickcoster: RT @rcauvin: Solutions to current problems often create the problems of the future. #prodmgmt #prodmgmttalk
11:18 pm
ProdMgmtTalk: RT @rcauvin: Example: invention of cars created all sorts of problems & product opportunities. #prodmgmt #prodmgmttalk
11:19 pm
rcauvin: @MikeBoudreaux Need a convergence of research into technology adoption/buying trends & solving today's problems. #prodmgmttalk #prodmgmt
11:20 pm
ProdMgmtTalk: Does positioning actually change the market, or the perception of the product in it? #prodmgmttalk
11:20 pm
MikeBoudreaux: @sehlhorst Mature markets vs. emerging markets can impact the positioning of your product - high value vs. low cost #prodmgmttalk
11:20 pm
sehlhorst: #prodmgmttalk overload http://t.co/ZgOzZOr
11:20 pm
ProdMgmtTalk: @MikeBoudreaux can you say more about your point? #prodmgmttalk
11:21 pm
sehlhorst: @MikeBoudreaux what about innov. dilemma - mature market for you, missing differing needs of "emergent" mkt #prodmgmttalk
11:22 pm
ProdMgmtTalk: Q2 How far into the future do you try and anticipate markets - and why that length of time? #prodmgmttalk
11:22 pm
DavidWLocke: @ProdMgmtTalk Positioning filters messages, messages filter prospects/customers/market #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:22 pm
rcauvin: @ProdMgmtTalk A product that uniquely embodies compelling positioning redefines the market. #prodmgmttalk #prodmgmt
11:22 pm
equintanilla: RT @ProdMgmtTalk @rcauvin: Example: invention of cars created all sorts of problems & product opportunities. #prodmgmt #prodmgmttalk
11:22 pm
sehlhorst: on Q2 - should you look 1 or 2 product cycles out? or something else? #prodmgmttalk
11:22 pm
brainmates: @ProdMgmtTalk I think it can do both. Positioning can change the perception of product and can also change mkt #prodmgmttalk
11:23 pm
sehlhorst: RT @rcauvin: @ProdMgmtTalk A product that uniquely embodies compelling positioning redefines the market. #prodmgmttalk #prodmgmttalk
11:23 pm
barrypaquet: Building on mkt, industry, tech trends, I look 4 the disrupter (technology, business model, etc.). Most dangerous + valuable #prodmgmttalk
11:23 pm
ProdMgmtTalk: RT @rcauvin: @ProdMgmtTalk A product that uniquely embodies compelling positioning redefines the market. #prodmgmt YES #prodmgmttalk
11:23 pm
MikeBoudreaux: @ProdMgmtTalk You need to consider where you want to sell your product and maybe tier offerings or focus your targets. #prodmgmttalk
11:23 pm
DavidWLocke: @ProdMgmtTalk Market change across adoption, rather than sales time frames require architectural solution. #prodmgmttalk
11:24 pm
sehlhorst: @barrypaquet exlnt. how do you know what the disrupter will be? #prodmgmttalk
11:24 pm
brainmates: @barrypaquet What tool do you use to do this? #prodmgmttalk
11:24 pm
ProdMgmtTalk: RT @barrypaquet Build on mkt, industry, tech trnds, look 4 disrupter (technology, business model, etc) Mst dangrous + valuable #prodmgmttalk
11:25 pm
sehlhorst: @MikeBoudreaux true for segmenting (snaphot) - but what about evolving demands of the same market? #prodmgmttalk
11:25 pm
MikeBoudreaux: @ProdMgmtTalk Consider the expected duration of product lifecycle phases - Introduction, growth, maturity, decline. #prodmgmttalk
11:25 pm
brainmates: RT @rcauvin A product that uniquely embodies compelling positioning redefines the market. #prodmgmttalk #prodmgmt #prodmgmttalk
11:25 pm
barrypaquet: current + .5 #prodmgmttalk #vision
11:25 pm
ProdMgmtTalk: How future you project depends on product type and current lifecycle of product #prodmgmttalk
11:26 pm
sehlhorst: @MikeBoudreaux any particular 'warning signs' that product is maturing? declining? #prodmgmttalk
11:26 pm
nickcoster: market anticipation depends on investment horizon. This should drive lower cost innovation now to guide progress for future. #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:26 pm
ProdMgmtTalk: @barrypaquet .5 years, quarters ? #prodmgmttalk
11:26 pm
sehlhorst: @ProdMgmtTalk what about 'how agile your competition is' as a factor? #prodmgmttalk
11:27 pm
MikeBoudreaux: @sehlhorst Need to consider the evolving demands. The world is changing at an accelerating rate. Today's products are old. #prodmgmttalk
11:27 pm
rcauvin: Part of the #agile philosophy is to get solutions out there so you can discover the problems they will create. #prodmgmttalk #prodmgmt
11:27 pm
sehlhorst: RT @nickcoster: market anticipation depends on investment horizon. This drive lower cost innovation to guide progress 4future. #prodmgmttalk
11:28 pm
MikeBoudreaux: @sehlhorst Sign of maturity - sales are flattening. Sign of decline, well sales are ... :-) #prodmgmttalk
11:28 pm
sehlhorst: RT @rcauvin: Part of #agile is to get slons out so you can discover the problems they will create. #prodmgmttalk #prodmgmt #prodmgmttalk
11:28 pm
brainmates: @rcauvin Great philosophy :) #prodmgmttalk
11:29 pm
sehlhorst: @rcauvin agreed - also to be opportunistic at expense of competitors, or to benefit of customers #agile#prodmgmt #prodmgmttalk
11:29 pm
nickcoster: Guessing the market is like guessing the weather. Short term is easy. Long term accuracy is impossible but you can see trends. #prodmgmttalk
11:29 pm
MikeBoudreaux: @sehlhorst Another sure sign of maturity - you start extending to other markets to grow. #prodmgmttalk
11:29 pm
sehlhorst: @MikeBoudreaux any diff between 'maturing' market, and saturating / penetration of market? how to tell? #prodmgmttalk
11:29 pm
DavidWLocke: @MikeBoudreaux @sehlhorst Many products start out mature. #prodmgmttalk
11:30 pm
rcauvin: Thinking #agile, you shouldn't get too far ahead of yourself since anticipatory thinking will likely be wrong or incomplete. #prodmgmttalk
11:30 pm
sehlhorst: RT @nickcoster: Guessing the market is like guessing the weather. st is easy. lt accuracy is impossible but you can see trends #prodmgmttalk
11:30 pm
ProdMgmtTalk: Can you afford to do a prod launch develpm cycle w/out customer validation & market feedback? #prodmgmttalk
11:30 pm
ProdMgmtTalk: RT @sehlhorst: @MikeBoudreaux any diff between maturing market, and saturating / penetration of market? how to tell? #prodmgmttalk
11:30 pm
MikeBoudreaux: @nickcoster Depends on your target markets. For industrial markets, some trends are clear: Oil, wind, chemicals, power... #prodmgmttalk
11:30 pm
brainmates: @sehlhorst @MikeBoudreaux As simple as length of time in market #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:31 pm
sehlhorst: @nickcoster but market 'problems' are easier to project #prodmgmttalk
11:31 pm
sehlhorst: @rcauvin agreed - #prodmgmt has to be a balance of both prediction and discovery #prodmgmttalk
11:31 pm
nickcoster: @rcauvin I am trying desperately not to get drawn into an #agile debate! #prodmgmttalk
11:31 pm
ProdMgmtTalk: RT @MikeBoudreaux: @sehlhorst Another sure sign of maturity - you start extending to other markets to grow. #prodmgmttalk
11:31 pm
brainmates: @rcauvin But doesn't excuse the fact that you should look into the future. Everyone does it. #prodmgmttalk
11:32 pm
ProdMgmtTalk: Q3 How do you update your perspective on your markets? #prodmgmttalk
11:32 pm
sehlhorst: ok - so, how do you capture / maintain these insights? #prodmgmttalk
11:33 pm
DavidWLocke: @ProdMgmtTalk No, but no market when looking for validation does not me do not launch. It requires a diff approach to adoption #prodmgmttalk
11:33 pm
MikeBoudreaux: @sehlhorst @nickcoster Here's an example: baby-boomers are retiring. There will be a skills/knowledge gap. This is a problem. #prodmgmttalk
11:33 pm
sehlhorst: RT @ProdMgmtTalk: RT @MikeBoudreaux: @sehlhorst Another sure sign of maturity - you start extending to other markets to grow. #prodmgmttalk
11:33 pm
rcauvin: @brainmates Yes, #agile hypothesizes about the future, tests the hypotheses with product releases, revises accordingly. #prodmgmttalk
11:34 pm
sehlhorst: I use mind maps, sticky notes, visio diagrams, lots of notes (in evernote). really pretty adhoc. haven't found good tool yet #prodmgmttalk
11:34 pm
rcauvin: @MikeBoudreaux Baby-boomer example is crystal clear. Good one. #prodmgmttalk
11:35 pm
DavidWLocke: @rcauvin @brainmates Minimal marketable functionality delivers small amounts of functionality, so you get quicker validation. #prodmgmttalk
11:36 pm
brainmates: @rcauvin Does it though? #agile. Its a way for orgs just to say "i've released something to the market" #prodmgmttalk
11:36 pm
ProdMgmtTalk: Got @sehlhorst to verbalize diff of using #agile in software vs. hardware environments #prodmgmttalk
11:36 pm
MikeBoudreaux: @sehlhorst Same here. I use MS OneNote because of integration with Office. #prodmgmttalk
11:36 pm
sehlhorst: RT @MikeBoudreaux:Heres an example: baby-boomers are retiring. There will be a skills/knowledge gap. This is a problem. #prodmgmttalk
11:36 pm
rcauvin: @sehlhorst Heh, there doesn't seem to be a holy grail of capturing tools, does there? #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:36 pm
ProdMgmtTalk: RT @sehlhorst: I use mind maps, sticky notes, visio diagrams, lots of notes (in evernote). really pretty adhoc. #prodmgmttalk
11:37 pm
ProdMgmtTalk: (I use mindjet - will export into word doc, pdf or website for proj mgmt & wireframing) #prodmgmttalk
11:37 pm
brainmates: @DavidWLocke @rcauvin But that's not about predicting the future. It tests for small changes only. #prodmgmttalk
11:37 pm
rcauvin: @brainmates Yikes. Not good to release just for the sake of bragging. #prodmgmttalk
11:37 pm
sehlhorst: @rcauvin oddly, started tyner blain with intent of eventually creating that tool. got distracted by solving real problems :) #prodmgmttalk
11:37 pm
barrypaquet: Iterate: assumptions =>create/refine hypotheses => customer discovery and mkt validation #prodmgmttalk
11:37 pm
MikeBoudreaux: @ProdMgmtTalk I read, read, read... looking for big events that change behavior and consider their long-term impact. #prodmgmttalk
11:38 pm
rcauvin: RT @barrypaquet: Iterate: assumptions =>create/refine hypotheses => customer discovery and mkt validation #prodmgmttalk
11:38 pm
ProdMgmtTalk: RT @barrypaquet: Iterate: assumptions =>create/refine hypotheses => customer discovery and mkt validation #prodmgmttalk
11:38 pm
sehlhorst: RT @barrypaquet: Iterate: assumptions =>create/refine hypotheses => customer discovery and mkt validation [love it] #prodmgmttalk
11:38 pm
brainmates: @rcauvin Less about bragging but more about ticking stuff of a project plan #prodmgmttalk
11:39 pm
nickcoster: RT @barrypaquet: Iterate: assumptions =>create/refine hypotheses => customer discovery and mkt validation #prodmgmttalk
11:39 pm
brainmates: @MikeBoudreaux @ProdMgmtTalk We try to stay engage with what people do and how they behave #prodmgmttalk
11:39 pm
ProdMgmtTalk: @barrypaquet winning the retweet stats contest...! #prodmgmttalk
11:40 pm
rcauvin: @brainmates The purposeful use of #agile for uncovering market problems & opportunities requires great discipline. #prodmgmttalk #prodmgmt
11:40 pm
MikeBoudreaux: @ProdMgmtTalk For B-to-B, talk to customers about their long term vision and continue the discussion on a regular basis. #prodmgmttalk
11:40 pm
sehlhorst: anyone use video to capture sessions / thoughts? Cockburn talked about it when he launched Crystal, but I never tried #prodmgmttalk
11:40 pm
brainmates: RT @barrypaquet: Iterate: assumptions =>create/refine hypotheses => customer discovery and mkt validation #prodmgmttalk
11:40 pm
DavidWLocke: @brainmates Technology adoption lifecycle lays out the future. Products move at the speed of the adoption of the technology. #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:40 pm
DavidWLocke: @brainmates It's not just a matter of validating. You have to lead the customer. #prodmgmttalk
11:41 pm
DavidWLocke: @brainmates Important to know when phase is changing, b/c you need a completely new PM. #prodmgmttalk
11:41 pm
ProdMgmtTalk: Off topic - some discussions require verbal interaction - there are tools to enable a ProdMgmtTalk live audio as well #prodmgmttalk
11:41 pm
brainmates: @sehlhorst I've seen organisations use video to create personas #prodmgmttalk
11:41 pm
rcauvin: @sehlhorst Want to create an environment of creativity & willingness to make mistakes. Challenging with video. #prodmgmttalk #prodmgmt
11:42 pm
MikeBoudreaux: @DavidWLocke Very true! Must consider technology adoption lifecycle. Might not launch your final vision in R1. #prodmgmttalk
11:42 pm
DavidWLocke: @brainmates You hire a new PM, b/c continuing to listen to your customer base will kill you. Next phase to different. #prodmgmttalk
11:42 pm
sehlhorst: RT @ProdMgmtTalk: some discussions require verbal interaction - there are tools to enable a ProdMgmtTalk live audio as well #prodmgmttalk
11:42 pm
brainmates: @rcauvin I agree with that! And whilst the philosophy is sound, the practice is not diligent #prodmgmttalk
11:42 pm
ProdMgmtTalk: RT @brainmates: @sehlhorst Ive seen organisations use video to create personas #prodmgmttalk
11:43 pm
MikeBoudreaux: @DavidWLocke Very true! #prodmgmttalk
11:44 pm
ProdMgmtTalk: I've seen org create personas with their own blogs #prodmgmttalk
11:45 pm
MikeBoudreaux: @ProdMgmtTalk Good talk. Time for dinner. I'm dropping off. :-) #prodmgmttalk
11:45 pm
ProdMgmtTalk: Q4 How do your insights impact your products and activities? #prodmgmttalk
11:45 pm
ErikaLAndersen: @ProdMgmtTalk @brainmates @sehlhorst Using video during research process or final work product? #prodmgmttalk
11:45 pm
sehlhorst: would love to hear examples about how insights have disrupted _your_ roadmap. eg chnged what you were about to go do.... #prodmgmttalk
11:46 pm
sehlhorst: @MikeBoudreaux later - thanks for coming! #prodmgmttalk
11:46 pm
DavidWLocke: The technology adoption lifecycle introduces head snapping non-linearities into product management processes. #prodmgmttalk
11:46 pm
ProdMgmtTalk: @MikeBoudreaux Thanks for joining & valuable contributions! See you next week for Jim Holland #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:46 pm
barrypaquet: @DavidWLocke @brainmates I know what u mean. Just becareful abt "leading" customer. Besides, we need 2 sale something today :) #prodmgmttalk
11:47 pm
sehlhorst: @ErikaLAndersen I was thinking in terms of sharing vision, how strategy > requirements > roadmap > execution. internal comm. #prodmgmttalk
11:47 pm
rcauvin: @sehlhorst Some insights have rendered feature ideas obsolete and replaced w/ entirely new ways of solving problems. #prodmgmttalk
11:47 pm
ProdMgmtTalk: @ErikaLAndersen for me: video used to observe direct user experience #prodmgmttalk
11:47 pm
DavidWLocke: @barrypaquet I have something to sell every quarter. I'm not worried. And, you can lead, but between the lines. #prodmgmttalk
11:48 pm
brainmates: @ErikaLAndersen Initial research process. Video as a way to capture your user/buyer personas to guide u through requirements #prodmgmttalk
11:48 pm
sehlhorst: anyone faced the 'its too late to change, execs have already approved' challenge when wanting to change roadmap? #prodmgmttalk
11:48 pm
DavidWLocke: @barrypaquet Just don't let me catch sales selling tomorrow. Sell today. #prodmgmttalk
11:48 pm
brainmates: @sehlhorst All the time! #prodmgmttalk
11:48 pm
ProdMgmtTalk: RT @sehlhorst: anyone faced the its too late to change, execs have already approved challenge when wanting to change roadmap? #prodmgmttalk
11:48 pm
sehlhorst: @rcauvin 100% agree! also - innovative tech from impl. team can obsolete previously mapped out approaches #prodmgmttalk
11:48 pm
ErikaLAndersen: @ProdMgmtTalk That's how I've used video #prodmgmttalk
11:49 pm
ProdMgmtTalk: RT @sehlhorst: @rcauvin 100% agree! also - innovative tech from impl. team can obsolete previously mapped out approaches #prodmgmttalk
11:50 pm
brainmates: @ErikaLAndersen @ProdMgmtTalk Video was a way to bring the persona to life #prodmgmttalk
11:50 pm
DavidWLocke: @sehlhorst @rcauvin If inno tech is going to invalidate roadmap, what are you there for? Might as well not have a PM. #prodmgmttalk
11:50 pm
sehlhorst: @rcauvin also exposes another risk of focus on features - churn & misalignment with requirements #prodmgmt #prodmgmttalk
11:50 pm
barrypaquet: @DavidWLocke My experience suggests most organization can't plot themselves on the TALC. Always a good starting point #prodmgmttalk
11:52 pm
ProdMgmtTalk: RT @barrypaquet: My experience suggests most organization cant plot themselves on the TALC. Always a good starting point #prodmgmttalk
11:52 pm
DavidWLocke: @barrypaquet @DavidWLocke It's not just an organization. It's the whole industry. Usually wrong. #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:52 pm
rcauvin: @sehlhorst Good reason to have system tests that test problems have actually been solved. #prodmgmttalk #prodmgmt
11:52 pm
sehlhorst: hopefully others have the Q too - what's TALC? #prodmgmttalk
11:53 pm
DavidWLocke: @sehlhorst Technology Adoption Lifecycle #prodmgmttalk
11:53 pm
barrypaquet: @sehlhorst Worse! Roadmaps driven by board tied to financing #nightmare #prodmgmttalk
11:53 pm
sehlhorst: RT @rcauvin: @sehlhorst Good reason to have system tests that test problems have actually been solved. #prodmgmttalk #prodmgmt #prodmgmttalk
11:53 pm
sehlhorst: @DavidWLocke thanks! #prodmgmttalk
11:54 pm
ProdMgmtTalk: RT @DavidWLocke: @sehlhorst Technology Adoption Lifecycle #prodmgmttalk
11:54 pm
sehlhorst: @barrypaquet ugh! #prodmgmttalk
11:54 pm
ProdMgmtTalk: http://bit.ly/eGXLvV #prodmgmttalk
11:55 pm
ProdMgmtTalk: 5 minute Warning! Get your salient points in now! #prodmgmttalk
11:55 pm
brainmates: @barrypaquet @sehlhorst Agree. Seen many roadmaps tied to Board approvals #prodmgmttalk
11:55 pm
ProdMgmtTalk: Promotion: Follow @ProdMgmtTalk on twitter: http://twitter.com/#!/prodmgmttalk Like us at Facebook:http://on.fb.me/fCZoLS #prodmgmttalk
11:56 pm
sehlhorst: any difference in how startups and bigco's should approach market definition? #prodmgmttalk
11:56 pm
DavidWLocke: @brainmates @barrypaquet @sehlhorst That's not good governance is it? #prodmgmttalk
11:57 pm
brainmates: @DavidWLocke No its not but it happens #prodmgmttalk
11:57 pm
DavidWLocke: @sehlhorst Big co.s are affraid to inno, b/c of risk. Startups don't have the sys, cost structure, nor the policy structure. #prodmgmttalk
11:58 pm
ProdMgmtTalk: 3 minutes to end of official Global Product Management Talk (happy valentine's day!) #prodmgmttalk
11:58 pm
DavidWLocke: @sehlhorst Big co. mgmt is the risk, not the inno. #prodmgmttalk
11:58 pm
sehlhorst: Looks like 4.5 questions would have been the perfect amount for today. :) #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
11:58 pm
ProdMgmtTalk: RT @sehlhorst: any difference in how startups and bigcos should approach market definition? HUGE DISCUSSION! #prodmgmttalk
11:58 pm
StewartRogers: @sehlhorst probably. maybe only in depth though. #prodmgmttalk
11:58 pm
brainmates: @sehlhorst Market definition is a process that should be done by startups and big biz. Both may not define their mkt #prodmgmttalk
11:59 pm
sehlhorst: @DavidWLocke I think the main issue is rationalizing sunk costs and existing orgs. reading _innov's dilemma_ now #prodmgmttalk
11:59 pm
rcauvin: Time for dinner w/ my Valentine. G'nite all. #prodmgmttalk
11:59 pm
sehlhorst: @StewartRogers hey - welcome! #prodmgmttalk
11:59 pm
ProdMgmtTalk: Welcome @StewartRogers #prodmgmttalk
11:59 pm
DavidWLocke: @StewartRogers @sehlhorst That's b/c product mgmt is part of the big co approach. #prodmgmttalk
February 15, 2011 nickcoster: Big companies act that there is lots to lose. Start-ups act like they have nothing to lose.
#prodmgmttalk
ProdMgmtTalk: Check out the site http://bit.ly/ijzJl9 for speaker, preparation for next week's talk & updates #prodmgmttalk
brainmates: RT @ProdMgmtTalk: Check out the site http://bit.ly/ijzJl9 for speaker, preparation for next week's talk & updates #prodmgmttalk
12:01 am
joshua_d: looks like a great #prodmgmttalk today with @sehlhorst . Will have to review the Tweets tonight.
12:01 am
sehlhorst: RT @nickcoster: Big companies act that there is lots to lose. Start-ups act like they have nothing to lose. #prodmgmttalk
12:01 am
sehlhorst: Thanks all for attending and the great insights! #prodmgmttalk
12:01 am
ProdMgmtTalk: Thank you @sehlhorst! Thank you all participants! Excellent insights/possibilities for much more in depth discussion & topics #prodmgmttalk
12:01 am
sehlhorst: @joshua_d lurker! #prodmgmttalk
12:02 am
DavidWLocke: @sehlhorst Easy to rationalize sunk cost. Stay=Die. #prodmgmttalk
12:02 am
ProdMgmtTalk: Welcome @joshua_d Transcript from today's talk will be posted at http://bit.ly/ijzJl9 later today #prodmgmttalk
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
12:02 am
brainmates: Speak to you all next week. We have @jim_holland joining us! #prodmgmttalk
12:02 am
DavidWLocke: @sehlhorst I've seen our partners die from sticking with the old, listening to VOC to the very end. #prodmgmttalk
12:03 am
ProdMgmtTalk: Thank you Adrienne, Nick, @brainmates @sehlhorst and in person audience here in SF Bay #prodmgmttalk
12:03 am
sehlhorst: everyone have a good one - signing off. #prodmgmttalk
12:03 am
sehlhorst: RT @ProdMgmtTalk: Thank you Adrienne, Nick, @brainmates and in person audience here in SF Bay #prodmgmttalk
12:03 am
leonardkish: Next time. RT @ProdMgmtTalk: @joshua_d Transcript from today's talk will be posted athttp://bit.ly/ijzJl9 later today #prodmgmttalk
12:05 am
ProdMgmtTalk: hello @leonardkish #prodmgmttalk
12:05 am
HakanKilic: RT @sehlhorst: everyone have a good one - signing off. #prodmgmttalk Thanks @sehlhorst!
12:05 am
ProdMgmtTalk: Transcript now available from http://wthashtag.com/Prodmgmttalk #prodmgmttalk
12:06 am
ProdMgmtTalk: Immediate link to transcript http://bit.ly/fxs28b #prodmgmttalk
12:07 am
ProdMgmtTalk: Thanks for joining @leonardkish @HakanKilic #prodmgmttalk
12:08 am
ProdMgmtTalk: Check out the site http://bit.ly/ijzJl9 for speaker, preparation for next weeks talk & updates #prodmgmttalk
12:09 am
ProdMgmtTalk: Planning to speak at Global Product Management Talk? Fill out speaker info form: http://bit.ly/ecxFr7#prodmgmttalk
12:25 am
speakhub: @ProdMgmtTalk @nickcoster Hey guys. Sorry, I got pulled away right after I joined. I look forward to attending #prodmgmttalk soon
1:04 am TrendsAustin: #prodmgmttalk is now trending in #Austin http://trendsmap.com/us/austin
3:48 am joshua_d: @sehlhorst guilty. Will try to get out oearlier next week for #prodmgmttalk
3:52 am MikeBoudreaux: Quora: What is the best way to predict what a market will look like in the future? Answer:http://qr.ae/5SiJ #ProdMgmtTalk
3:55 am MikeBoudreaux: Quora: How far into the future should product managers try and anticipate markets? Answer:http://qr.ae/5SeD #ProdMgmtTalk
5:08 am brainmates: Going through #prodmgmttalk transcripts. Saw good quote fr @sehlhorst #prodmgmt has to be a balance of both prediction and discovery
5:29 am brainmates: Using Market Insights Effectively http://bit.ly/fCM0sQ summary #prodmgmttalk discussion by @sehlhorst @cindyfsolomon
Transcript from February 14/15, 2011 Using Market Insights Effectively
Global Product Management Talk with Scott Sehlhorst http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/fcNFn8
5:29 am davidjeade: So true! RT @brainmates: Going through #prodmgmttalk transcripts: @sehlhorst #prodmgmt has to be a balance of both prediction and discovery
5:31 am brainmates: @davidwlocke @rcauvin @barrypaquet @mikebordreaux Hope I captured your words accurately #prodmgmttalk http://bit.ly/fFQtkk
6:35 am ProdMgmtTalk: RT @brainmates: Using Market Insights Effectively http://bit.ly/fCM0sQ summary #prodmgmttalkdiscussion by @sehlhorst @cindyfsolomon
6:39 am cindyfsolomon: RT @brainmates Using Market Insights Effectively http://bit.ly/fCM0sQ recap #prodmgmttalk #prodmgmt#prodmrktg
7:19 am dominickgalang: RT @nickcoster: Guessing the market is like guessing the weather. Short term is easy. Long term accuracy is impossible but you can see trends. #prodmgmttalk
1:43 pm DavidWLocke: @brainmates Thanks for the mention in in the Brainmates blob post "Using Market Insights Effectively,"http://bit.ly/fFQtkk #prodmgmttalk
2:53 pm ProdMgmtTalk: RT @barrypaquet Technology Adoption Lifecycle (TALC) ? Product Lifecycle (PLC) #prodmgmt#prodmgmttalk
11:35 pm
cindyfsolomon: @rickwatson please join next week using hashtag #ProdMgmtTalk so everyone can view comments!http://bit.ly/fGIcqD #prodmgmt @ProdMgmtTalk