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LinkedIn Training For B2B Companies

What is LinkedIn? LinkedIn is the world’s largest professional network with members in over 200 countries around the globe. LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries.

Did you know?225 millionThere are over

LinkedIn users!

Logging Inwww.linkedin.com

No account? Join LinkedIn here.

Already have an account? Login here.

Before we Begin

Step 1: Create a Custom LinkedIn URL

Step 2: Add Your Email Address

Step 3: Edit Your Activity Broadcaster

Three Steps to a Successful LinkedIn Profile

Create a Custom LinkedIn URLSet a custom URL for your public profile so it is easy to remember. It should just be your name (use your middle name or initial if your name is common.) Add at least 50 connections before creating a custom URL.

Custom URL

Add Your Email AddressAdd all of your email accounts, to ensure that users can find you through the search tool.

Step 1: Click “Edit Contact Info”box on lower right corner.

Step 2: Add all relevant email addresses. Then, choose your primary email address.

Edit Your Activity BroadcasterTurn off your Activity Broadcaster while you are editing your LinkedIn profile. The Broadcaster posts a notice about any changes you make to your profile into your status updates, every time you hit save, so make sure to turn this off.

Step 1: Click “Edit Contact Info”box on lower right corner.

Step 2: Click on “Turn on/off your activity broadcasts” under the Primary Controls section.

Step 3: Uncheck the Activity Broadcasts setting.

Getting StartedWhat are the essential elements of a successful LinkedIn page?

Example of an Optimized LinkedIn Profile

Professional Photo

Status UpdatePost 1 or 2 times a day. You can share other people’s updates, or write your own.

Name and Headline

ConnectionsAdd people to your network – you want AT LEAST 100 connections!

Custom URL

Example of an Optimized LinkedIn Profile, cont.

Current Employer

RecommendationsBe sure to ask employers, colleagues and friends for relevant recommendations.

LinkedIn Company Pages

Did you know?1.9 millionThere are over

Companies on LinkedIn!

Why Use a LinkedIn Company Page?Company pages connect your business with millions of professionals. It’s the centralized location where millions of LinkedIn members can stay in the loop on company news, products & services, business opportunities, and job openings.

Followers of your Company LinkedIn page will include purchasing professionals, current clients, job seekers, interested observers and most importantly, potential customers!

Why Use a LinkedIn Company Page, cont.

Status Updates allow you to engage directly with existing customers and potential prospects.

Customer Recommendations provide an authentic endorsement of your products and services, making it easy for prospective customers to feel confident about doing business with you.

Career Opportunities can be showcased, along with the spotlighted employees and a view into your company’s culture.

Adding Yourself to the MCE Company PageEmployees are linked to a Company Page when they add or edit a position on their profile and select a specific name from the company dropdown list. Note: If you don't click a company name in the dropdown list, you won't show as affiliated to the Company Page.

Step 1: Click “Edit” to the right of your profile picture.

Step 2: Click on the Blue pencil to the right of your current title.

Step 3: Enter your company name “Mill City Environmental” and wait for a drop-down box to appear, then choose it to make it active on your profile.

Outcome: Once you view your profile page, the green and black MCE logo should appear to the right of your title.

Navigating Your LinkedIn Company Page

Post an Update

Latest MCE Updates

Company Followers

Job Listings

Overview of Services

Company Overview

Mill City Environmental ServicesThe services tab is used to highlight products or services.

Members will see:• A showcase of products & services. • Recommendations from LinkedIn members.• Links to the members making the recommendations.

Intermediate StepsHow to create an All-Star optimized LinkedIn profile

Step 1: Create a LinkedIn PortfolioAdd multimedia to your profile gallery. Upload presentations, white papers, reports, videos, Infographics and more!

Step 2: Join LinkedIn GroupsJoin various groups and associations that relate to your industry.

Step 3: Monitor UpdatesCheck updates on the LinkedIn home page. This is where you have visibility of all updates made by your connections.

Share your thoughts on user content.

Step 4: Create an Email SignatureCreate a signature that shows your contact information and LinkedIn profile in your email.

Once logged into your LinkedIn account, click on this link to be redirected to the email signature creation page.

http://www.linkedin.com/signature?display=

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Name: Use your real name. Enter your first and last name only.

Current Position/Experience: Include any projects/achievements, skills/specialties, responsibilities, etc.

Skills: Focus on your best skill set- you can choose up to 50. Your first-level connections will be able to endorse you for these skills.

Headline: Should include keywords for industry that your potential customer will use to search for your products or service.Ex: Social Media Strategist Social Media Strategy Photographer Video Marketing

Checklist for an Optimized LinkedIn Profile

Education: Name the institution you attended, where it was located- many people feel a special bond to their alma mater and fellow alumni.

☐ Groups & Associations: Create a list of industry, professional and social organizations with whom you have any kind of connection.

☐ Portfolio: Showcase your best work, including: presentations, articles, blog posts, polls, upcoming events and more.