Using LinkedIn: Customizing and Optimizing Your Profile
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How to Use LinkedIn Sales & Marketing Training Series
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Learn what sections of your LinkedIn Profile to customize and how to use different features of LinkedIn to help generate leads, find a job and generally engage with the LinkedIn community.
Transcript of Using LinkedIn: Customizing and Optimizing Your Profile
How to Use
Sales & Marketing Training Series
Your LinkedIn Profile
• Profile has seven main Sections:– Header– Activity– Background– Recommendations– Connections– Groups – Following
Your LinkedIn Profile
• Update your Headline – describe what you do, rather than list your job title
• Update your Background – this is an opportunity to tell people about your skills and accomplishments
Your LinkedIn Profile
• In your background, include
– Any major projects you’ve work on
– Any organizations you’ve belong to
• Recommendations from others will also be displayed
Your LinkedIn Profile
• Organizations will also list separately with more detail about your role
• Projects will list separately
– Add colleagues who worked on the project with you
– Describe the project and list the results accomplished.
Your LinkedIn Profile
• Add key skills that you possess
– Your connections can then endorse you for them
Your LinkedIn Profile
• Add your educational background
LinkedIn Groups
• Search for groups that are in an area of interest
• View the groups that you are interested in
• Join the group if they match your interests needs
– Open vs. Closed
LinkedIn Groups
• Start or join a conversation
– Post articles the group may be interested in
– Ask questions about industry trends
Follow Companies on LinkedIn
• Search for companies that you would like to work with
• Follow them to stay on top of their activities online
Follow Companies on LinkedIn
• View their company page to see how you are connected to that company
– You may find 2nd or 3rd degree connections that can get you an introduction
Your LinkedIn Newsfeed
• Your LinkedIn account also has a newsfeed, similar to Facebooks
– Add activities here to communicate with your connections
– You’ll also see updates from your connections, groups you belong to and companies you follow
Great LinkedIn Profiles
• http://www.linkedin.com/in/jeffhodgkinson
• http://www.linkedin.com/in/spencermaus
• http://www.linkedin.com/in/markamtower
• http://www.linkedin.com/in/patrickomalley
• http://www.linkedin.com/in/stevepatrizi
