Using Linkedin as a B2B Lead Generation Tool

Bruce JonesCEO, Design & Promote http://www.DesignAndPromote.com bruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958

Using Linkedin As A B2B Lead Generation Tool

How To Start

Research Keywords, Think Like Your Customers Improve Your Personal Linkedin Profile Optimize Your Company Linkedin Page Connect With Prospects & Clients Join Groups Where Your Customers Are Interact And Provide Value To Your Connections

Linkedin Personal Profiles

How To Optimize Your Linkedin Personal Profile

Add A Professional Head Shot Photo Shorten Your Linkedin url Describe What You Do Using Keywords And Your Value

Proposition (elevator pitch) Add Skills, Awards, Associations; Prove You Are An

Expert Add 3 Keyword Links To Your Website And Product Pages Add Linkedin Applications: Company Blog, Presentations,

Portfolio, Brochures, Sales Sheets and Videos. Link Your Personal Profile To Your Company Profile

Linkedin Profile Example

Linkedin Company Page

How To Optimize Your Linkedin Company Page

Use A Good Description Including Keywords And A Call To Action

Add Your Company Logo In Both Sizes Add Company News And A Link To Your Blog Feed Add Products and Services Using Images, Keywords,

Bullet Points And A Link To The Related Page On Your Website

Add Promotions Like A Free Trial, Demo, Or Discounts

Linkedin Company Example

Make It Work!

How To Use Linkedin To Generate Leads

After A Meeting Send A Thank You And Connection Request Add A Recommendation After Every Successful Project Best Way To Get A Recommendation Is To First Give One Get Active On Local And Industry Groups, Add Discussions

And Promotions, Answer Questions And Give Opinions Add Linkedin To Your Website, Email Signature File, And

Any Printed Marketing Material Add Status Updates Every Few Days With Links To

Resources

Create a 100% complete LinkedIn profile http://youtu.be/JNl9RVrXLhM

Round out your LinkedIn profile with additional information http://youtu.be/ec9QOYjcyY4

Set up your Company Page on LinkedIn http://youtu.be/WiTQL_M_fv0

Add Products and Services to your LinkedIn Company Page http://youtu.be/4GNSjfrv-a8

Recommend your LinkedIn connections and get recommended http://youtu.be/lbIQ8TdrMUo

Start sharing on LinkedIn http://youtu.be/er3WevF-Zps

Start a conversation with LinkedIn Groups http://youtu.be/F5CF1FEm_oA

Linkedin Training Videos

http://www.youtube.com/user/LinkedIn

Bruce JonesCEO, Design & Promote http://www.DesignAndPromote.com bruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958

http://www.googlekeywordtool.com

http://www.getpaint.net

http://www.jigsaw.com/join/BruceJones

http://www.hubspot.com

Resources

Free Inbound Marketing Training

Wednesday Evenings 5:00pm-7:00pm

362 Meadow Green Drive, Naperville IL (close to Washington & 87th St.)

Any Questions?