Using Interactive Media in Preliminary Design › Highway-Design › Conference Presenta… ·...
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Using Interactive Mediain Preliminary Design
Robert Nunley, KYTC, D-7Jerry Leslie, Lochner
Nancy Wiser, Wiser Strategies
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Project Overview
27N
169
27B
39
27
27S3374
1541
39
1541
1981
1156
1156
3055
169
169
627
25
25
75
75
10000 2000 3000
F A Y E T T E
C O U N T Y
M A D I S O N
C O U N T Y
J E S S A M I N E
C O U N T Y
APPR
OX
1½M
ILES
WHITEHALL STATE SHRINE
VALLEY VIEW
FERRY
I-75 CLAYS FERRY BRIDGE
EXIT 95
LOCK NO. 9
NICHOLASVILLE WATER PLANT
STRINGTOWN
SULPHUR WELL
UNION MILLS
C R E E K
169
1974
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Too Good to Be True
• On-again off-again project• ‘08 Scoping study – little public concern• Focus on transparency• Project team included a strong
communication component
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Listening is key
• Previous experience set the bar• One part of the Public Involvement
approach• Risks and rewards• Adopted policy/plan
– Monitor– Respond– Evaluate
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Why Social Media
• 65% of adult internet users engage in social media.
• 46% of all American adults own a smart phone.
• People post about the things they care about.
• We want to “be” where the public is.
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Website
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Nancy
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Quantitative Results
• 102 Facebook Likes– Activity tracking
• 23 Twitter Followers• 105 opt-in requests on website
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Qualitative Results
• Keeps project in the public—they see new info without having to look for it.
• Better able to answer questions in a public forum, 24/7.
• Helps keep us apprised of concerns– Develop responses– Add to material promptly
• Provides information followers can share with their friends.
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Conclusion
• So far, it’s been helpful.• Keep Social Media in Perspective• Find the Right Voice• Listen, Listen, Listen• Set Social Media Policy
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Contact Information
Bob Nunley859-246-2355
Jerry Leslie(859) 224-4476
Nancy Wiser859-887-0866