Using Intelligent Relationship Management to Drive ... · Using Intelligent Relationship Management...
Transcript of Using Intelligent Relationship Management to Drive ... · Using Intelligent Relationship Management...
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Using Intelligent Relationship Management to Drive Customer
Momentum
Mike HodgsonMike HodgsonDirector, CRM Business Development, APACDirector, CRM Business Development, APAC
OracleOracle
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Agenda
• Oracle CRM Application Strategy
• Building blocks for Intelligent Relationship Management processes
• Oracle CRM solutions
• Customer Success – ABN Amro– Wells Fargo– St George Bank
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Oracle CRM: The Road to Fusion
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not
a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole
discretion of Oracle.
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Our Strategy for CRM
Protect current investmentsLong support commitments for existing products
Extend current solutionsNew functionality in current releasesNew products to extend footprintNew Fusion capabilities available now
Evolve to give you new valueNew releases of current product linesFusion applications combining best of all CRM lines
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Oracle has delivered on our promises
January 2005 September 2005
“We will continue to support PSFT and
JDE products”
“Oracle extends support for more
PSFT/JDE products, offers lifetime support plans”
“We will continue to invest in the PSFT and JDE product
lines”
“Oracle announces plans for PSFT 9.0 and JDE 8.12 for
2006”
“Fusion will combine the best of all
products from EBS, PSFT, JDE”
“Oracle announces first Fusion
application at OOW- PeopleSoft CRM Dashboards”
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PeopleSoft Customer Support Satisfaction
70%
75%
80%
85%
90%
95%
Overall Case Global SupportCenter
SolutionEffectiveness
Web Response Time Resolution Time
Pre-MergerPost-Merger
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Extended Customer Support
New Lifetime Support PolicyPremier (Standard) Support extended from 4 to 5 years of GAExtended Support
Adds 3 more years to Premier Support for select releases (see below)Includes most of the features of Premier Support
Sustaining SupportIndefinite for releases listed belowIncludes Technical Support, access to MetaLink/Customer Connection, major product and technology releases, and pre-existing fixes for your solutions
Extended Support CommitmentsPeopleSoft Enterprise CRM 8.8: Dec. 2010PeopleSoft Enterprise CRM 8.9: June 2012J.D. Edwards EnterpriseOne CRM 8.11: Dec. 2012Oracle E-Business Suite CRM 11i10: Nov. 2012
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CRM to Meet Your Business Needs
E-Business Suite CRM
Tightly integrated campaign to cash & service processes for EBS customers
SalesMarketingOrder ManagementServiceCustomer HubAnalytics
PeopleSoft Enterprise CRM
CRM solution for B2C service industries and
heterogeneous environments
SalesMarketingOrder CaptureServiceHelp DesksAnalytics
JD EdwardsEnterpriseOne CRM
Tightly integrated lead to cash &
service process for JDE customers
SalesOrder ManagementService & SupportSelf ServiceAnalytics
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• Wealth Management
PeopleSoft Enterprise CRM 8.9
360 Customer View
Market• Direct Marketing• Online Marketing• Telemarketing• Behavior Modeling• Partner Marketing• Smart Views• Real-time Advisor
Apply / Fulfill• Configurator• Quotes and
Applications• Account Mgmt• Partner Commerce
Sell• Field Sales• Inside Sales• Online Sales• Strategic Planning• Guided Selling• Partner Sales
Service• Support• Multi-channel
Communications• Self-Service• Field Service• Partner Service• IT Help Desk• HR Help Desk
Information Architecture• CRM Warehouse and Operational Dashboards
Plus Industry Solutions for B2C Service Companies
• Banking • Insurance
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Oracle E-Business Suite CRM
360 Customer View• Customer Data Hub
Market• Marketing• Trade Management• Partner Management
Order• Order Management• iStore• Advanced Pricing• Configurator• Quoting
Sell• Field Sales• TeleSales• Proposals• Incentive Comp• Sales For Handhelds• Sales Contracts
Service• Customer Support• iSupport• TeleService• Service Contracts• Field Service• Depot Repair• Interaction Center
Information Architecture• Daily Business Intelligence
Plus Industry Solutions for B2B Product Companies • Telcom Billing Integrator, Service Fulfillment Manager
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Fusion MiddlewareProven Middleware Platform26,000+ customersFastest Growing Platform in FY06Leading Industry BenchmarksRecognized Leadership by AnalystsFoundation for Oracle Fusion Architecture
Project FusionProject to build a single suite of applications over timeFuse the “best of the best”Oracle Fusion Architecture
Model drivenService & Event enabledStandards-basedInformation Centric Grid Ready
Superior Ownership Experience
What is Oracle Fusion?
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Why is Oracle Focusing on Fusion?
Greatest Business Insight – Important information is ‘stuck’ in multiple databases and does not help
improve business results– Business empowerment: LOB leaders and managers require
information accessibility as well as ability to take actionAdaptable Industry Business Processes– Generic applications are not tailored to specific industry processes and
are difficult to change– Deep and broad pre-defined yet adaptable processes required
Superior Ownership Experience– Lack of technology standards increases implementation times,
complexity, and costs– Application integration is the most expensive component of an
implementation– Poor application usability reduces adoption and increases training costs– Many ‘moving parts’ with applications and the technology stack increase
maintenance costs and risk
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What Will Fusion Deliver?
Embedded intelligenceReal-time and actionable information Predictive and prescriptive analyticsLOB and business manager empowerment
Modular service componentsExtensible and configurable processesBusiness process orchestrationStandards-based process representation
Optimal user experience & usabilityMinimal downtime and low cost upgradesSelf-monitoring, diagnosing, healingHigh performance and availability
SuperiorSuperiorOwnershipOwnershipExperienceExperience
GreatestGreatestBusinessBusiness
InsightInsight
AdaptableAdaptableIndustry BusinessIndustry Business
ProcessesProcesses
FUSION
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• Richer Fusion Applications– Fusion will converge the best functionality, best practices,
and expertise of all Oracle CRM product lines– That convergence will now include the world’s #1 CRM
vendor
• Continued Development and Support– Oracle will continue to protect, extend and evolve the existing
CRM solutions for Oracle, PeopleSoft and JD Edwards
• No Customer Left Behind– We are continuing to invest in all product lines– All product lines are on the Fusion path
How Does Siebel Fit In?
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Evolve CRM to Fusion
Converge Best Functionality of All Product Lines
Deliver New Business Value
One Vision, One Solution, One Platform
Enterprise One CRM Enterprise CRME-Business Suite CRM
FusionSiebel CRM
j3
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슬라이드 19
j3 Barbry, I took out Insight, Industry, SOE from bullet three because you talk about it in the next slide.jeffrey, 2005-09-14
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• Upgrade your current solutions to the latest releases– PSFT 8.9, EBS 11i10, Planned for CY2006 - PSFT 9.0, EBS R12,
JDE 8.12• Start using Fusion technology now
– Oracle Fusion Middleware– Customer and Product Data Hubs– Business Process Management– Business Activity Monitoring
• Upgrade to Fusion when it makes business sense– Upgrade tools available to map and move data, processes, etc.– Upgrade paths to Fusion
• EBS 11i10, R12• PSFT 8.8, 8.9, 9.0
How Will Customers Evolve to Fusion?
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• Oracle is currently gathering requirements for Fusion upgrades
• Capabilities under consideration include: – Comparing capabilities for business processes and reports
(between current implementation and Fusion capabilities) – Auditing capabilities to validate readiness for both the "from" and
"to" systems for the upgrade – Configuration data conversion (in addition to transactional and
operational data) – Automated testing capabilities – Automated documentation generation for the next generation of
Oracle Applications implementations
What Upgrade Assistance Will Oracle Provide for Fusion?
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Oracle CRM Roadmap
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2005
CRM Product Roadmap
2004
PSFT CRM 8.9 EBS 12.0PSFT CRM 9.0
EBS CRM 12.0: Industry SolutionsUsability
PSFT CRM 9.0:Industry SolutionsFusion Technology
Fusion EBS 11i10
PSFT CRM 8.9:TOE & UsabilityCustomer Portfolio MgmtPrescriptive Analytics
2006
EBS 11i10:Usability & OA uptakeGreater business insight- analytics
Enterprise CRM Dashboards
2007
PSFT CRM 8.8/8.9Dashboards:Customer ServiceHelp Desk (IT, HR)SalesOrder Capture
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PeopleSoft Enterprise 9.0
Greater Business Insight Industry DashboardsCustomer DashboardIntegration with Oracle Customer Data Hub
Adaptable Industry Business ProcessesWeb Service Enablement and Business Process Management from Oracle Fusion MiddlewarePre-packaged Business Processes for FSI and Communications ProcessesVerticalized Oracle Customer Data Hub – FSI and Communications
Superior Ownership Experience – UsabilityCustomer Enhancements – Users dictated where 30% of the development capacity for 9.0 was allocatedUsability New Features: worklist, text trays, actionable 360 degree view, multi-channel console
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Oracle E-Business Suite 12.0
Greater Business Insight Continued development of Daily Business IntelligenceContact Center Dashboard
Adaptable Industry Business ProcessesPublic Sector: Case ManagementTelecommunications: Complete MACDHigh-Tech: Price Planning
Superior Ownership Experience – UsabilityMigration from forms to OAF – OIC, Service, Quoting, Help Desk
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Communications Wireless, Wireline, Convergent, ISP, Cable, Satellite
Public SectorLocal, State and Federal Governments
Financial Services Banking, Capital Markets, Insurance
ManufacturingDiscrete & Process Manufacturers, OEM, Distributors
Hi-TechnologyConsumer Electronics, Semiconductor
EducationUniversities, Colleges, Remote Learning, Associations
Target Industries for Vertical Investment
CRM Industry Focus & Commitment
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Financial Services Leaders ChooseOracle CRM
Banking Insurance
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Agenda
• Oracle CRM Application Strategy
• Building blocks for Intelligent Relationship Management processes
• Oracle CRM solutions
• Customer Success – ABN Amro– American Medical Securities (AMS)– Continental Casualty Corporation (CNA)– St George Bank
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Intelligence
Identify
Differentiate
Target
Interact
ProfitabilityProfitabilityRiskRisk
BehaviorBehaviorSegmentationSegmentation
CustomerCustomerAccountAccount
TransactionTransactionInteractionInteractionPerformancePerformance
Strategy by SegmentStrategy by SegmentCompany initiated actionCompany initiated actionCustomer initiated actionCustomer initiated action
Differentiated Marketing Differentiated Marketing Sales and Service processSales and Service processIntelligent Interactions Intelligent Interactions
Building Blocks for Intelligent Relationship Management Process
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Integration Layer (EAI)
Group DataWarehouse
AccountSystems
Group CIS
Banking TransactionsClient ManagerCRM Portal Pack
Service Solution
360 Degree View of CustomerFSI Industry Functions
Voice / IVR BranchE-Mail/Fax Web/IP Wireless /Mobile
ATM
Customer Data Hub
Core Banking/ Insurance
Credit &Collections
GL / HR
Customer Contact
Channels
MarketingTelemarketing
Online MarketingSmartViews
Real-Time Advisor
SalesMobile Sales
Strategic Account PlanningProduct Catalog
Product Configurator
Marketing Solution Sales SolutionSupport (Call Centre)
Multi-channel Interactions
CTI IntegrationSupport Self Service
Policy and Claims Processing
CRMAnalytics
Marketing Insight
Sales Insight
PredictiveModels
CustBehaviorModels
Profitability Insight
Service Insight
CRM for FSI Solution Blueprint
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Where do FSI customers start ?
• Evaluate corporate customer strategies and CRM readiness
• Identify the major pain points, potential benefit areas and KPI’s
• Select vendors and partners with deep FSI industry domain knowledge and solutions
• Start at any point in the Customer Management process• Align project phases according to value return• Look for quick win areas• Customer Management is dynamic and iterative – a continuous process
• Build enterprise customer management platform• Single set of processes and business rules across all channels• Tailored presentation according to channel requirements
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Agenda
• Oracle CRM Application Strategy
• Building blocks for Intelligent Relationship Management processes
• Oracle CRM solutions
• Customer Success – ABN Amro– American Medical Securities (AMS)– Continental Casualty Corporation (CNA)– St George Bank
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A Complete CRM Solution for Financial Services• FSI Data model
– Financial accounts– Policies and Claims– Product & Customer
data models
• Pre-built integration to back office – real time
• FSI specific business process
– Account / Policy Origination
– Account Management transactions
– Multichannel Sales and Service
– Customer issuesCustomer Analytics
Marketing
Financial Service Industry Extensions
MarketingOnline Marketing
TelemarketingSmartviews
Real Time Advisor
Service
Support (Call Centre)Multi-channelInteractions
CTI IntegrationSupport Self Service
Sales
SalesMobile Sales
Strategic Account Planning
Product CatalogProduct Configurator
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Intelligence
Identify
Differentiate
Target
Interact
ProfitabilityProfitabilityRiskRisk
BehaviorBehaviorSegmentationSegmentation
CustomerCustomerAccountAccount
TransactionTransactionInteractionInteractionPerformancePerformance
Strategy by SegmentStrategy by SegmentCompany initiated actionCompany initiated actionCustomer initiated actionCustomer initiated action
Differentiated Marketing Differentiated Marketing Sales and Service processSales and Service processIntelligent Interactions Intelligent Interactions
Building Blocks for Intelligent Relationship Management Process
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OAS10g
WebServices
Data QualityServices
Integration Services
CustomerCustomerDataDataHubHub
Enterprise Data Warehouse
CustomerAnalytics
RiskManagement
Retail
Corporate
Wholesale
Credit Card
Mortgage
Brokerage
GL
Identify - Managing Master Customer Data
Branch
Internet
CRM
CoreBankingPlatform
OtherProductSystems
Channels
Operational / OLTP Analytical
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Identify – Operational customer 360 degree view
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Identify – Online Analytics
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Actual Value
Differentiate – Customer Segmentation
Up or OutDevelopRetain
Basic Cost of ServicePotential Value
Platinum
Gold
Bronze
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Business user Driven Segmentation
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Segmentation – set and measureKPI’s by segment
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Target – Customer Strategies bySegment
Platinum(Retain)Platinum(Retain)
Gold(Develop)Gold(Develop)
Silver(Up or Out)Silver(Up or Out)
Loyalty marketing
Targeted cross-sell
Up-sell
Escalatedservice
Strategic account
management
Personalizedservice
Proactive outbound
sales
Self-service Automatedchannels
CustomerPortfolios MarketingMarketingSalesSalesServiceService
Drive Application BehaviorDrive Application Behavior
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Interact – Intelligent Interactions
Decide
Differentiate
Target
Action
External Data Enterprise Warehouse
Customer Insight – Analytics and Segmentation
Segment / Account Planning
Real Time Decision Engine
Dialog Up-sell / Cross-sellOffer
Intelligent Customer Interactions
ERP Industry Systems
Customer Data HubIdentify
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Actions (Execute)Actions (Execute)EventEvent
Open Source of Data & Analytics
• Customer identified• Referral initiated• Unusual Transaction • Client Risk• On email sent• On response
CRM EPM External
Virtual Data Library
EvaluationEvaluationCustomer Value =Gold
ANDRisk = High
ANDProduct Holdings
>$1,000,000
On Screen Alerts
Advisor
Notification
X-Sell
Tasks
Interact – Real-time Intelligent Decision Engine
Create Policies – Codify Customer Strategies into Business Rules
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Intelligent Interactions in action
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Intelligent Interactions in action
GBI
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Example – Retail Banking
• High Net Worth• Mass Affluent• Mass Market• Premier Banking• Geography• Demographics• Product
Segments• Alert/Notification• Sales Call • Correspondence• Email• Recovery Plan• Launch Marketing• Hold on Account• Retention Plan• Cross Sell• Personalized Plan
• Account• Asset• Liability• Contact Behavior• Customer Information• Customer State• Warning/Fraud Detection
• Request to Close an Account• Significant Balance Fluctuation• Address Change• Birthday• Call Frequency/Trends• Documentation/Funding• Fraud Alert• Last Payment or Prepayment Request• Maturity of Investment• Missed Payment• Name Change• New Channel/Product/Service• Trade
Information/Transaction/Information
RetailBanking
ActionsEvaluationsKey EventsIndustry
Value Proposition• Personalized service to the customer across all touchpoints
• Increased customer retention and wallet share
• Execute segment strategies across branch, call center, web
• Drive ROI from data warehouse / mining investments
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Agenda
• Oracle CRM Application Strategy
• Building blocks for Intelligent Relationship Management processes
• Oracle CRM solutions
• Customer Success – ABN Amro– American Medical Securities (AMS)– Continental Casualty Corporation (CNA)– St George Bank
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ABN AMRO Bank
“PeopleSoft CRM applications enable us to manage every aspect of our client relationships – sales, leasing, support, and data analytics. As a result, we're providing a level of service unmatched by our competitors and leveraging customer satisfaction for ongoing sales opportunities."
Torben Carlson, CFO
• Improve customer service levels• Improve customer service rep productivity• Support for unique business processes• Increased level of customer service and loyalty• Increased revenue through improved up-selling
opportunities• Improved call closure rates
Result:Result:
• No customer profile in all channels• Inconsistent servicing in the various channels• No cross channel workflow processes• Complex system environment
Issues:Issues:
• First phase - Call Center to support the single client view and the processes for :
• Outbound Campaigning/Telemarketing• Complaints Handling
• Second phase - addition of lead management and sales functions. Rollout to 15,000 users at all branches and call centers in the Netherlands.
• Third Phase - Payments and Funds transfers (sales/credit)
Solution:Solution:
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American Medical Security GroupIssues:
Replace costly manual quoting and application processes
Eliminate quarterly mailing of rating / quoting CD to all producers
Provide product collateral, secure and automated agent rating / quoting over the Internet
Solution:Order Capture, Configurator, CRM for Insurance, PS Portal, 360 Degree View, Integration Broker; legacy Group, Member, Agent and Commissioning systems
Result:• Phase 1 – Agent Portal • “My Book of Business”, Customers, Policies and Renewals• Quoting, Rating and Applications using PS CRM Order
Capture and Configurator, and AMS proprietary rating engine• Mobile (disconnected) quoting using Mobile Configurator and
AMS rating engine• Phase 2 – Customer Service Call Center
• Sells through network of 35,000 independent agents and brokers
• Sells health, dental, AD&D, life and STD products to individuals, families, groups in 33 states
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CNA
Issues:• Integrated customer service and support solution• Internet solution for access and lower TCO• System flexibility to support worldwide service needs
• PeopleSoft CRM for Insurance, Support, HelpDesk, Employee Self-Service, Quality Management
Result:• Raised productivity by 10%.• Increased customer satisfaction by 20%.• Decreased the cost per customer-support call by 20%.• Single view of customer information across lines of
business• CRM accesses this legacy data real-time through the
PS Integration Broker, MQ Series, and a service library built by CNA – all systems participate in hub-and-spoke architecture
• No customer, policy, agent, billing or claims data is replicated
Solution:• Leading global insurance
organization
• Property & Casualty, Life & Annuities, Group Benefits, Reinsurance lines of business
• > 100 years in business
• > 3 million customers
• > $12 billion in revenue
• > 15,000 employees
• > 700 users by end 2003
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St George BankAustralia
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6 Golden Rules for CRM Success
1. 4 Areas of Focus: 360` View of Customer, Contact Management, Lead & Opportunity Management, Central and Local Marketing Campaigns
2. Vanilla System Implementation
3. Development & Adoption of New Business Processes
4. Information pulled from back-end systems in Real-Time
5. The System & Processes we deliver will be fast, simple & reliable
6. Intuitive System & Processes with a real “WOW” factor for our internal and external customers.
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Additional profile Fields from GDW
Dynamic Alert Icons for Complaints, New Customer, Lead Actions, Special Customer notifications.
Next Logical Product From GDW
Real Time AccountBalance icon
Inbound initiatedLeads
Additional Interaction classifications
Interactions filtered by Channel and Type
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PeopleSoft CRM Solution for St George
Integration Layer (EAI)
Group DataWarehouse
AccountSystems
Group CIS
Banking TransactionsClient ManagerCRM Portal Pack
Service Solution
360 Degree View of CustomerFSI Industry Functions
Voice / IVR BranchE-Mail/Fax Web/IP Wireless /Mobile
ATM
Core Banking/ Insurance
Credit &Collections
GL / HR
Customer Contact
Channels
MarketingTelemarketingSmartViews
Real-Time Advisor
SalesMobile Sales
Strategic Account PlanningProduct Catalog
Marketing Solution Sales SolutionSupport (Call Centre)
Multi-channel Interactions
CTI IntegrationSupport Self Service
CRMAnalytics
Marketing Insight
Sales Insight
PredictiveModels
CustBehaviorModels
Profitability Insight
Service Insight
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Mike HodgsonMike HodgsonDirector, CRM Business Development, Oracle Asia PacificDirector, CRM Business Development, Oracle Asia Pacific
[email protected]@oracle.com+852 9869 6908+852 9869 6908