Using Inbound Marketing for Personal Branding
description
Transcript of Using Inbound Marketing for Personal Branding
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SUCCEEDINGIN LIFE WITHSOCIAL MEDIA
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SARAH BEDRICK
INSTRUCTOR
YOUR
@SBEDRICK
SOCIAL MEDIA
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1.
2.
3.
WHAT IS INBOUND MARKETING
Q&A SESH
WHAT WE’LL
HOW THESE CONCEPTS CAN HELP YOU
GET INTO TODAY
OVERVIEW & WHY YOU SHOULD CAREDISCUSS 3 MAIN COMPONENTS
AKA PERSONAL BRANDINGLAND THE PERFECT JOB!
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GIRL?IS THISWHO
SEChumor
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OUTBOUND MARKETING!!!!
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OUTBOUND MARKETING IS BROKEN
RECYCLE/TRASH
44%
SAY ‘DO NOT
CALL’
200million
SKIP ADS86%
UNSUBSCRIBE91%
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Inbound
marketing is a fundamental
shift in how we relate
to potentialcustomers
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Make
marketing people love
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HOW DOES ONE DOINBOUNDMARKETING?
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Publish NOT AdvertisePeople ignore ads.0.2% Click Through Rate
Be the content, not theads around the content.
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How to create a facebook business page
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Blogging &Content Creation
SEO Social Media
Podcasting
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WHY DOCOMPANIESCARE?
THE INTERNETIS TAKING OVER!80% of consumers connect with brands on
Facebook50% of TV viewers tweet about TV shows68% of CMOs feel unprepared for challenges of socialmedia marketing
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BOTTOMLINE!
=INBOUND MARKETINGMATTERS& WORKS!
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WHY TAKING CONTROLOF YOUR BRAND ISIS A MUST!
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IF YOU DON’T… SOMEONE ELSE
WILL!1
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HOW DO YOU PLAN TO STAND
OUT?2
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OPENS UPMANY NEWOPPORTUNITIES!3
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HOW TO GETSTARTED!
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BUY YOUR NAME .com, .tv, .org, etc
1.
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House it
Slap it online2.
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ZERPLYZERPLY ASAN ALTERNATIVE
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Join Social Sites
3.
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WHAT DOES YOUR PROFILE CONVEY?
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www.YOURNAME.COM
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NOWON TO THECONTENT!
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RESUMES ARE FOR DINOSAURS
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RESUME VS BLOG“SHO
W”“DO”
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BECOME ONE WITH YOUR INDUSTRY
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WHAT TO PUBLISH?
• Book reviews• Class presentations• Papers you’re proud of• Things that inspire you• Accomplishments• Videos & other content that you like
…ANYTHING YOU WANT!USE GOOD JUDGEMENT
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• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases
WHAT TO PUBLISH? PART 2
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WHAT DO YOU DO IF...YOU HAVE A POPULAR NAME?
John Smith
Tom Jones
Kyle James
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Authority is
determined by
inboundlinks
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TIPS & TRICKS ONLINE TO STAND OUT• Use Search.Twitter.com or
FollowerWonk.com to look for openings
• Connect with recruiters/employees online via Linkedin and Twitter
• Get Zerply• Go to Industry events (Event
Brite)• Run Social Ads
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WHAT NOTTO DO!
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POST BAD PHOTOS: Anything you don’t want your mother or boss to see…because they will.
COMPLAIN: Nobody likes the whiners, especially ones who take it to their networks. Just look at the numbers.
WAIT: Remember, if you don’t stake your name onSocial media sites – someone will. Take control.
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Sarah BedrickTwitter.com/sbedrickSarahbedrick.com
www.HubSpot.com
THANKYOU