Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best...

16
Using Images on Your Website? April 21, 2011

Transcript of Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best...

Page 1: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Using Images on Your Website?

April 21, 2011

Page 2: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

This Session Covers

Why and when to use images Best practices for selecting and using

images Image editing and enhancing basics Optimization and performance Tools of the trade

Page 3: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Things to Consider

Images can enhance or hurt your web presence

Various internet connections Web vs. Print Optimizing and editing

Page 4: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Good Use of Images

Visual representation of a product

Identity: putting a face with the name or organization

Engage visitor, draw emotions

Page 5: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Not Good Use of Images

Fill up space Misrepresent your

organization To lure or deceive

users In place of text

Page 6: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Notes on Animations

Can be a good interactive tool

Should serve a purpose

Can be annoying and distracting

BAD

GOOD

Page 7: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Best Practices

Formats: JPEG, GIF, or PNG Size: No wider than 600 pixels Resolution: 72 pixels per inch Use alternate text and labels Should be relevant to message you

are trying to convey

Page 8: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Best Practices (cont’d) Be conservative Preserve white space Use thumbnails or smaller versions Avoid filler images Images should not look like

advertising Don’t use large background images

Page 9: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

More Tips for Selecting the Right Images

Never upload directly from camera Look for the highest possible quality Avoid overuse of stock photos Copyright and permission Get other opinions

Page 10: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Image Editing

Enhance images for best appearance Cropping, resizing, enhancing Resizing and scaling

Page 11: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Editing Tools

Free standalone applicationsGIMPPaint.NETPhotoPlus SE

Free online tools (see notes)

Windows and Office toolsOffice Picture

ManagerPaint

Commercial applications (see notes)

Page 12: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Image Optimization

Smallest possible size with best possible quality

Crucial part of website performance

38KB 62KB

Page 13: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Optimization Tools

Dynamic Drive (online) Yahoo! Smush.it (online) PNGGauntlet (standalone) RIOT (standalone)

Page 14: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Demonstration

Optimization Office Picture

Manager Smush.it

Editing Photoshop Pixer.us

Page 15: Using Images on Your Website? April 21, 2011. This Session Covers Why and when to use images Best practices for selecting and using images Image editing.

Resources

Photos as Web Content: http://www.useit.com/alertbox/photo-content.html

Graphics, Images, and Multimedia (PDF): http://www.usability.gov/pdfs/chapter14.pdf

Web Image Size Tips and Tricks: http://www.lib.berkeley.edu/digicoll/libraryweb/imagesizetips.html