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Transcript of Using Google Tag Manager to view CUI tracking statistics › ActiveNet › standard › en... ·...
Using Google Tag Manager to view CUI tracking statistics (v2)
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ACTIVE Network, LLC
© 2016 Active Network, LLC, and/or its affiliates and licensors. All rights reserved.
No part of this publication may be reproduced, transmitted, transcribed, stored in
a retrieval system, or translated into any computer language, in any form or by
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hard copy or other reproductions of any machine-readable documentation for
your own use, provided that each such reproduction shall carry this copyright
notice. No other rights under copyright are granted without prior written
permission. The document is not intended for production and is furnished "as is"
without warranty of any kind. All warranties on this document are hereby
disclaimed including the warranties of merchantability and fitness for a particular
purpose.
ACTIVE Network, LLC
Dallas Corporate Office
717 N. Harwood Street, Suite 2500
Dallas, Texas 75201
About ACTIVE Network, LLC
ACTIVE Network, LLC is a technology and media company that helps millions of
people find and register for things to do and helps organizations increase
participation in their activities and events.
For more information about ACTIVE Network, LLC products and services, please
visit ACTIVEnetwork.com.
If you have any questions about the features included in these release notes,
please contact the ACTIVE Net Support team using the information below.
Phone: 1-800-663-4991
Email: [email protected]
Website: http://support.activenetwork.com/activenet
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Table of contents
Overview ................................................................................................................................................ 4
Configuring Google Analytics ............................................................................................................ 5
Logging in to Google Analytics ..................................................................................................................... 5
Creating a new property .................................................................................................................................. 5
Enabling Ecommerce Tracking ....................................................................................................................... 6
Configuring Google Tag Manager ..................................................................................................... 7
Logging in to Google Tag Manager ............................................................................................................ 7
Configuring basic tracking .............................................................................................................................. 7
Enabling ecommerce tracking .................................................................................................................... 10
Enabling cross domain tracking ................................................................................................................. 13
Enabling Google Tag Manager in the ACTIVE NET AUI ...............................................................14
Google Analytics Reporting ..............................................................................................................15
Using Facebook Pixels via Google Tag Manager...........................................................................16
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Overview
This document provides instructions to use Google Analytics via Google Tag
Manager. For more information about Google Tag Manager, see Google Tag
Manager.
To use Facebook Pixels via Google Tag Manager, see Using Facebook Pixels via
Google Tag Manager.
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Configuring Google Analytics
Logging in to Google Analytics
Open the Google Analytics site. Log in to Google Analytics with a Google
Account.
Creating a new property
To create a new property, execute the following steps:
1. Go to Google Analytics > Admin > Property Settings.
2. Create a new property. Enter the site address you want to track in the
Default URL field.
3. Complete other required fields.
4. Save the property.
Result: A Tracking ID is displayed. The Tracking ID will be used to set up
a Google Analytics tag.
For more information about how to create a property, see Set up a property in
the Google Analytics Help site.
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Enabling Ecommerce Tracking
To use ecommerce tracking tag, go to Google Analytics > Admin > View
column > Ecommerce Settings, and set Status and Enable Related Products to
ON.
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Configuring Google Tag Manager
Logging in to Google Tag Manager
Open the Google Tag Manager site. Log in using a Google Account.
Configuring basic tracking
To configure basic tracking, complete the following instructions.
Creating a container
To create a container, execute the following steps:
1. Under the Account Tab, click Create Account.
2. In the Account Name field, enter an account name.
3. Click Continue.
4. In the Container Name field, enter a container name.
5. In the Where to Use Container section, select Web.
Result: A unique Container ID is displayed for CUI online
website tracking.
Creating a Google Analytics tag
To create a Google Analytics tag, click a container name:
1. Click New Tag.
2. In the Choose Product section, select Google Analytics.
3. In the Choose a Tag Type section, select Universal Analytics.
4. In the Configure Tag section:
a. In the Tracking ID field, enter your Tracking ID generated
by Google Analytics
b. In the Track Type dropdown, select Page View.
5. In the Fire On section, select All Pages.
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6. Click Create Tag.
Creating another Google Analytics tag
For the 18.1 ACTIVE Net CUI architectural changes, refer to Creating a
Google Analytics tag and create an additional Google Analytics tag and
add two triggers for the tag.
To add a trigger for the tag:
1. On the tag page, click the Triggering field.
2. On the top-right corner, click +.
3. Add the two triggers:
a) In the Choose trigger type popup, select Page View.
Select the This trigger fires on > All Page Views radio
button.
b) In the Choose trigger type popup, select History
Changes. Select the This trigger fires on > All History
Changes radio button.
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Publishing a container
After creating the container, on the top right corner, hover over the red
Publish button. In the Publish Now field, click Publish.
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Enabling ecommerce tracking
In Google Tag Manager, ecommerce tracking has two types of ecommerce:
Standard ecommerce
Enhanced ecommerce
Note: ACTIVE Net supports only standard ecommerce.
For more information about ecommerce tracking, refer to
https://support.google.com/tagmanager/answer/6107169?hl=en.
Creating a trigger
In the ACTIVE Net CUI, facility reservations use the consumer page to
complete a transaction (instead of the shopping cart workflow). If you
want to track ecommerce for facility reservations, execute the following
steps:
1. Go to Container tab > Triggers. Click the New button to
create a new trigger.
2. In the Choose Event section, select Page View.
3. In the Configure Trigger section > Trigger type dropdown,
select DOM ready.
4. Click Continue.
5. In the Fire On section, select All Pages.
6. Click Create Trigger.
Note: this trigger can also track ecommerce for activities, Flex
Registration programs, membership packages, gift cards, and donations.
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Creating a Google Analytics tag
To create a Google Analytics tag, click a container name:
1. Click New Tag.
2. In the Choose Product section, select Google Analytics.
3. In the Choose a Tag Type section, select Universal Analytics.
4. In the Configure Tag section:
a. In the Tracking ID field, enter your Google Analytics
Tracking ID.
b. In the Track Type dropdown, select Transaction.
5. In the Fire On section, click More and select the trigger created in Creating
trigger.
6. Click Create Tag.
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Creating another Google Analytics tag
For the 18.1 ACTIVE Net CUI architectural changes, refer to Creating a
Google Analytics tag and create an additional Google Analytics tag and
add a trigger for the tag.
To add a trigger for the tag:
1. On the tag page, click the Triggering field.
2. On the top-right corner, click +.
3. Add the trigger:
a. In the Choose trigger type popup, select Custom
Event.
b. In the Trigger Configuration page > Event name
field, enter payOrder.
c. Select the This trigger fires on > All Custom Events
radio button.
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Publishing a container
After creating the container, on the top right corner, hover over the red
Publish button. In the Publish New field, click Publish.
Enabling cross domain tracking
Cross domain tracking is used to track visitors across website domains. To
configure cross domain tracking, see the Step by Step chapter in the Cross
Domain Tracking Help site.
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Enabling Google Tag Manager in the ACTIVE
NET AUI
To enable Google Tag Manager, execute the following steps:
In the ACTIVE NET > AUI > System Settings > Configuration - Online >
Online Website Tracking section > Analytics Type dropdown, select Google
Tag Manager.
In the Container ID field, enter your Google Tag Manager Container ID.
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Google Analytics Reporting
Google Tag Manager does not have reporting tools. Use Google Analytics
reporting to view tracking statistics. For more information about Google Analytics
Reporting, see Reporting tools.
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Using Facebook Pixels via Google Tag
Manager
To use Facebook Pixels via Google Tag Manager, see How do I install the
Facebook pixel with Google Tag Manager?. Note the Container ID and follow the
instructions in Enabling Google Tag Manager in the ACTIVE NET AUI.
For more information about Google Tag Manager, see Google Tag Manager.