Using Google Tag Manager to Improve Your Conversion Rate
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Transcript of Using Google Tag Manager to Improve Your Conversion Rate
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Using Google Tag Manager to Improve Your Conversion Rate
Matt Davies Slingshot Search
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Hello
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I’d like to talk you today about Google Tag Manager.
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Tag Manager can seem quite daunting to the uninitiated.
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But Google Analytics can’t track everything straight out of the
box.
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Sometimes we need Tag Manager to give it a helping
hand.
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Using Tag Manager we can track when
(for example):
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●PDF files are downloaded●Videos are watched
●Email links are clicked… or practically any other action
is taken.
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Because for some businesses, these can be key
points for conversion!
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For example...
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My client’s site has 2 points of conversion.
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Here...
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and here.
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But we were only tracking the
contact form...
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even though the email address link is
more visible.
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So we decided to change things.
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Enter TAG MAN(ager).
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Using Tag Manager, we:●created a trigger
(when the email link is clicked) which
●fires a custom tag which●records a conversion in
Google Analytics.
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By collecting this data, we increased recorded
conversions by 150%.
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Here’s a quick guide to how you can do the same.
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Sign up at tagmanager.google.com, and
create an account.
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Enter a name for your account.
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Enter a container name and type.
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Create a new trigger.
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Name your trigger.
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Choose Event Type.
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Configure Trigger.
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Select when / where enabled.
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Configure to fire only on email link clicks.
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Create a new tag.
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Name Your Tag.
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Select your product.
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Choose a tag type.
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Configure your tag.
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Select your trigger to “Fire On”.
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Check your trigger and tag are working.
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And then publish both.
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Now login to Google Analytics.
Click Admin > Goals > New Goal.
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Set a custom goal, name appropriately.
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Add goal conditions.
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And you’re done!
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For more ideas and advice, search “MeasureSchool” on
YouTube.
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Thankyou and Goodnight!
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