Using Google Tag Manager: A How To Guide For eCommerce Stores

How often have you had to pull in a webmaster to check up a script integration gone wrong! Luckily for the rest of us mortals(read non tech marketers) Google in its kindness decided to give us an amazing tool to do just that: Tag Manager. Here’s some tips/tricks we use that you might find useful.

Contents!

• Installing custom “non-google” scripts in google tag manager

• Tracking in page objects(Preview Panes, Quick-look Panes etc..) with google tag manager

• Tracking flash objects with google tag manager

Once you have created an account you will be asked to create a container. The container does holds any of the other tags you add and it ensures they don’t slow down your webpage. After creating a container follow these steps

• Choose “Custom HTML Tag” from the drop down list. and then write or copy and paste code as required.

Tracking flash objects with google tag manager

• Set rules according to what you’d like the script tag to track For example, if you want Google Analytics to track all your webpages then you select the pages rule.

• Save your work as a version and publish when you are satisfied with the preview.

• You can also choose to debug the script code with the “preview & debug” option.

Sometimes a simple “all pages” rule might not be enough if you have any objects within a page that don’t lead to a URL change on clicking.Google lets you track these with a special “event” rule.

• Choose “Custom HTML Tag” from the drop down list. and then write or copy and paste code as required.

• Before you can track these you will have to write a trigger point on your website for the what you want to track, lets say clicks on a “preview pane”. It should look something like this.

Tracking in page objects(Preview Panes, Quick-look Panes etc..) with google tag manager

• Once you’ve done that Choose the “{{event}}” option from the rule creation interface and create a rule pointing to the trigger point you just defined (example: {{events}} equals previewpaneclick).

• You can track videos the same way you track other events just write a trigger point as described above and then use that to create another rule on Google Tag Manager.

• Are there any other workarounds that you use?, let us know. If you’d like us to cover any of the topics talked about here in more detail, just leave a comment saying so.

Tracking flash objects with google tag manager

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