Using Google Analytics To Optimize Search Engine Marketing

Presentation By:Abhinav Sabharwal

• Go to• https://www.google.com/analytic

s• Use your gmail id to log in

• If you don’t have a account just follow these steps to sign up

• 1)Enter your email id and password

• You will then see a screen like this one

Click on sign up

Add the tracking code provided by the Google in web site

Verify by clicking on Check Status

• Once you have done all the steps wait for seven days

• After seven days log in to Google analytics account and you will see a page like this

Executive Overview Report

Executive Overview

Number of days for which data is available

Different types of reports available

Different types of reports• Lets see some examples

• You can click on a module and a detail description of report is available online showing data trend and description of report/graph

Single Report underAll Reports Heading

- Indicates subheading

Conversion Summary report

Marketing Summary report

Content Summary Report

Daily Visitors Report

Visits & Pageview Tracking report

Visitor Loyalty Report

New vs Returning Visitors

Keywords• To find out which keywords are

searching your page type the url of your page in Google search box

First two are the keywords that

search your page

These two lines are the summary which viewers can see on page.

These lines are the first two lines of text on mane page

These are not description or keywords line which only Google can see

Keywords

• Once you have found the keywords go to the ftp server where your web page is hosted and download the index page

Keywords

• Open the index page in Microsoft front page

• Click on the HTML tag

HTML Tag in Microsoft front page

Keyword Optimization

• After clicking the tab you will see source code which looks something like this

<META name="verify-v1" content="IgyaOniSlCg148cDHI6QwsdgAciwuSNnF/qPdYyv3O0=" />�

•(This is a Google tracking code that needs to be put in website for Google analytics to work)

<title>HR Align - A HRMS Software|HRMS Solution | HR Technology | HR Software | Payroll Systems | HR Consultancy </title>

•(Title of the website Must contain the keyword)

<meta name="keywords" content="Human Resource Management Software HRMS, HR software,HR Solution, ">

•(Keywords= Words that define the content or the topic which your website represents)

<meta name="description" content="-HR Align HRMS is a software that allows you to unleash the hidden potential and latent talent of your human capital, in an organized and efficient manner, by Linking People, Strategy and Performance.HR Align provides a high value Human Resource Management solution to organizations that depend on effective and efficient Human Resource business processes, HRMS Software has been developed by Neterson Technologies Pvt.Ltd., a Mumbai based firm.">

•(Description= A short summary of the text content of website, Should not be more then 200 words long)

Source code

• I have given you the different functions in source code (highlighted in red) and a description of what the code dose in black bullet points

<Meta name = "robots" content= "ALL">

•Tells Google to visit and index all pages of the website

<Meta name = "revisit-after" content= "15 days">

•Tell the Google to recheck the website after specified number of days

<Meta name = "distribution" content= "global">

•Tells Google to index the eb page for the whole world or specific country

<Meta name = "rating" content= "general">

•Do not mess around with this tag as Goggle automatically manages this tag

Keyword mapping• By now you must have understood

what keyword your customer are searching and to which keywords your web page is responding to

• Just type in the keyword you think your customer types in Google when searching for your product/Service

Keyword mapping

• Open the first 3 or so pages that Google throws up from the keyword

• Go to view option of your browser• And click on “view source” option• Find out what keywords and

description they are using and modify your keywords accordingly

Thank You