OPEN CHANNELS GROUP

Corey Lark, Director of Digital Communications@CoreyLark

@OpenChannelsPR#OCGfacebook

Facebook For Your Business

OPEN CHANNELS GROUP

FACEBOOK?

OPEN CHANNELS GROUP

QUICK STATS• 845 million active monthly users• One out of every 11 Internet visits• One out of every five page views• 50% of people follow brands in social

media

OPEN CHANNELS GROUP

SMALL BUSINESSES• Why small businesses leverage

social media?• Inexpensive• Connecting with customers• Visibility / awareness• Self-promotion

OPEN CHANNELS GROUP

CREATE YOUR PAGE• Must have personal Facebook profile• Create a Page – bottom of your Home

page

OPEN CHANNELS GROUP

CREATE YOUR PAGE

• Don’t worry, you are able to change this later• Next, it will walk you through step-by-step

OPEN CHANNELS GROUP

WHAT’S NEXT?

OPEN CHANNELS GROUP

• Collaborate with client and/or team to determine and agree upon goals• Revenue• Growth• Exposure/Awareness• Traffic• Impressions

• Set SMART goals• Specific, Measurable, Attainable, Realistic,

Timely

1. DEFINE YOUR GOALS

OPEN CHANNELS GROUP

• Personality characteristics• What would he or she say?• What can people expect from

him/her? • Who does he or she remind us of?

2. ESTABLISH YOUR VOICE

OPEN CHANNELS GROUP

• Timeline• Roles• Listen• Look and Feel • Content• Content Calendar

3. DEVELOP STRATEGY

OPEN CHANNELS GROUP

• Best times to post (when you eat)

• Original content• Short Facebook posts• Call to action• Mix it up – photos, videos

4. LAUNCH EFFORTS

OPEN CHANNELS GROUP

5. MAINTAIN/MANAGE

• ENGAGE• Participate in two-way dialogue with your

community/followers

• Provide relevant content• Add value to your community

OPEN CHANNELS GROUP

• Monitor/Measure• Likes• Comments• Click-thrus• Shares• Impressions• Demographics

• Capture/communicate success stories

6. MONITOR, MEASURE, REPORT

OPEN CHANNELS GROUP

7. REVIEW, REFINE, REVISIT• What worked well? What didn’t?• What helped contribute to success (title,

keywords, links, etc.)? • Measure results vs. objectives• Why did we succeed or fall short?• Adjust strategies and measures• Test new ideas

OPEN CHANNELS GROUP

8. REPEAT

• Learn from it• Keep going!

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS1. Update your cover photo to reflect your

brands goals• 851 pixels wide by 315 pixels tall• Aviary Photo Editor app on Facebook

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS2. Don’t forget about the profile pic!

• 160 x 160 pixels

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS3. Personalize the Views and Apps section

• No more default landing pages• ShortStack, Offerpop

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS4. Pin and

Highlight key content

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS4. Integrate apps

that drive Timeline engagement

OPEN CHANNELS GROUP

TIMELINE FOR BRANDS5. Make creative use of Timeline milestones

• Help fans connect with and participate in your company/brands history

Source: MarketingProfshttp://www.marketingprofs.com/articles/2012/7908/six-ways-brands-are-optimizing-facebook-timelines?adref=nlt051512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=content&utm_content=article

OPEN CHANNELS GROUP

twitter.com/openchannelspr twitter.com/coreylark

facebook.com/openchannelsgroup

www.openchannelsgroup.com