Ethnographic and participatory methods in periurban research_Dr. Vishal Narain
Using Ethnographic Methods in the Library
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Transcript of Using Ethnographic Methods in the Library
Using Ethnographic Methods in the LibraryQUALITATIVE METHODS IN THE LIBRARY, PART 2JANUARY 2017
CELIA EMMELHAINZ – ANTHROPOLOGY LIBRARIAN – UNIVERSITY OF CALIFORNIA BERKELEY
Image: contextualresearch.files.wordpress.com/2012/07/the-ethnographic-research-cycle.png
Stages of qualitative research: Develop an anthropological questionLit review and conversations for focusChoose a methodChoose a sampling strategyCollect data ethicallyAnalyze data by coding for themesShare results and apply in your communities
Isaacs (2014) “An Overview of Qualitative Research Methodology for Public Health Researchers,” p. 318-21
Methodological frameworksPhenomenology: how do humans make meaning?
Ethnography: what’s going on in this setting or culture?
Institutional Ethnography: how do people act in organizations?
Grounded Theory: how can I build insight from data?
Discourse Analysis: what do people do with language?
Methods: getting into their world
Physical / online trace ethnography
Trace ethnography of the Grove City Public Library, Ohio; images by Celia Emmellhainz.
Digital observation
(Image from Judi Briden, “Photo Surveys,” (p. 40-47), in Foster & Gibbons 2007, Studying Students)
Patron diaries (photo, audio, video, text)
(Image: Donna Lanclos, http://www.donnalanclos.com/?p=21 )
Cognitive mapping
Exercise 1: Mapping
Draw a map of your day across campus or your library.
(five minutes)
Focus groups
Interviews
(Image of fieldnotes: Dunne 2016, dx.doi.org/10.1080/13614533.2016.1168747; image of librarians by Celia Emmelhainz)
Participant observation (fieldnotes)
2: Surprise! Participant Observation / Recall
Write several spatial or social dynamics you’ve observed in this
workshop so far.
(five minutes)
Oral history and narratives
Pile sorts
Image: www.uxmatters.com/mt/archives/2014/12/revisiting-the-pile-sort-method-of-user-research.php)
Social network or relational charts
Document / ephemera analysis
Exercise 3: Methods
Write one or two methods that stand out as useful for your research
question.
(three minutes)
Ideas for samplingConvenience: who can I get easily? Snowball sampling: unlisted or hard to reach peopleHomogenous: shared characteristics in depthDeviant: focus on the extremesMaximum variation: diversity of viewsQuota sampling: sample from a known populationTheoretical sampling: select to answer questions well
Exercise 4: Sampling
Write down a sampling strategy that may work for your research.
(two minutes)
Questions & Feedback