Using Data to Program Creative Spaces - Roadmap 2013
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Transcript of Using Data to Program Creative Spaces - Roadmap 2013
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USING DATA TO PROGRAM CREATIVE SPACES
Jennifer MagnolfiDowntown Project
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PROGRAMMABLE HABITATS
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PROGRAMMABILITY < > PRODUCTIVITYMicrosoft Envisioning Lab . 2010
Photo courtesy of Microsoft Inc and Herman Miller Inc
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CREATION OF NEW KNOWLEDGE
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Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC
CAN WE SCALE THE COWORKING EFFECT ?
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photo by Aimee Groth,BusinessInsiderhttp://read.bi/VkCjPC
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$350M Investment in Downtown LV$200M Residential + Real Estate
$50M VegasTech Fund
$50M Small Businesses
photo by Aimee Groth, BusinessInsiderhttp://read.bi/VkCjPC
$50M Education
DOWNTOWNPROJECT
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MAXIMIZING ADAPTATION > RESILIENCE
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30
60
90
120
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
MayAprMarFebJan
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
200300400500
Shift Digital Community Growth | Membership
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
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0
30
60
90
120
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
MayAprMarFebJan
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
200300400500
Shift Digital Community Growth | Membership
• Constant growth in new communities • Highest growth in community around learning
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
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USERS AS CODESIGNERS > EMPATHY
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6
8
10
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2
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Jan MayAprMarFeb
Shift Digital Community Growth | Engagement | Posts Per Engaged User
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
• Online activity per engaged user • Highest peak pre-IRL activity buiding
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Shift Physical Community Growth | Meetups
Local Politics
Music
Food
Content
Education
Health & Wellness
Tech
Green
Art
Makers
Gaming
Performance
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6
8
10
12
2
4
Jan MayAprMarFeb
• Increase of use of physical space • Stabilized occupancy per vertical activity
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
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DISTRIBUTED COCREATION > TRUST
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10 Proof of Concept Projects
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Summarized Shift Growth
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Jan MayAprMarFeb
Unique OrganizersGenerated by Shift
Physical Meetups
Active Projects
42
29
32• IRL Meetups Avg Growth Rate 42.5 % • Active Project Avg Growth Rate 78.3% • New Organizer Avg Growth rate 83.9%
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
All change manifested in physical space
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The Sunday Reset Project Health and wellness | Sold Out | Cash Flow Postitive
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Video via @resetprojectlv and James Wong
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Video via @resetprojectlv and James Wong
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Video via @gabeshep and #vegastech
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Video via @gabeshep and #vegastech
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#vegastech SXSW 2013 booth $350k total funding raised | 140 members came from LV1100 attendees to the events | #1 trending topic twice
Image via @gabeshep
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Proof of Concept Community Project by Green Jelly10 wk from incubation to realization | volunteer driven $8.5k raised funds | city approved
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Proof of Concept Community Project by Green Jelly$100k Corporate sponsor offer emerged for follow-up buildout RE offer to occupy the block
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Video courtesy of GreenJelly and DTP
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Video courtesy of GreenJelly and DTP
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Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC
Creativity is not the game preserve of artists, but an intrinsic feature of all human activity.
- Red Burns
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