Using Data and Insights to Power Your Brand Strategy
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Transcript of Using Data and Insights to Power Your Brand Strategy
Using Data And Insights To Power Your Brand StrategyBen Russell, Insights Analyst, LinkedIn Marketing Solutions
93%of Australian Marketers are using content marketing
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
84%leverage social media to distribute their content
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
52%have a documented content marketing strategy
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
41%struggle to produce content that engages their audience
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
know your audience +measure your influence
Using LinkedIn Insights to
when publishing content
What
make
s th
em
tic
k?
The key ingredient to a better content experience is
rele
van
ce
and context matters
Leadership
iPadCloud Computing
Employee Engagement
Web Marketing
Self Esteem
Advertising
Real Estate
Entrepreneurship
John Stewart
Pauly DKim Kardashian
Lisa LopesMichael Jackson
Tim Lincenum
JwowwKaty Perry
UEFA Champions League
Apple Inc.
#OneOfMyFavoriteMoviesIs
#iHeart1D
#ASKPARACHUTE
#MQBMarjorieVOTA
#mcm
ZimmermanPanthers
Context is Queen
Source: Trending in the US (December, 2013)
we share insights
Measure your influence
inward focused measurement ignores
macro-level perspective
ReachFrequen
cyEngagem
ent
How do I achieve ‘best in class’ influence?