Using Creativity To Win - DAS, 3/3/16
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CREATIVITY to WIN
Transcript of Using Creativity To Win - DAS, 3/3/16
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CREATIVITY to
WIN
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LEARNINGS1. STOKE THE CREATIVE FIRE2. BUILD IT IN-HOUSE3. MAKE YOUR CMO A ROCK-STAR
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2AVERAGE CMO LASTS
5.5AVERAGE GS&P CMO LASTS
175% LONGER THAN AVERAGE
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THANK YOU!