Using Content to Reach, Acquire and Retain Customers
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Transcript of Using Content to Reach, Acquire and Retain Customers
USING CONTENT MARKETING TO REACH, ACQUIRE AND RETAIN CUSTOMERS
We speakthe samelanguage
ED BUSSEY, FOUNDER & CEO, QUILL
WITH SO MANY PRODUCTS AVAILABLE
ONLINE, CONSUMERS ARE
FACING A PARADOX OF
CHOICE
61% OF CONSUMERS ARE MORE LIKELY TO BUY FROM A COMPANY THAT PROVIDES GREAT CONTENT*
In an increasingly competitive online environment, customers need informative, engaging content to guide their purchasing decisions
*Content Marketing Institute
*The Guardian 2013
AND BUSINESSES ARE FINDING IT INCREASINGLY DIFFICULT TO REACH THOSE CUSTOMERS THROUGH TRADITIONAL ADVERTISING You are more likely to summit Everest than click on a banner ad*
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As a result, businesses are looking for alternative ways to reach and engage with their target audiences
HENCE THE EMERGENCE OF CONTENT MARKETING
THE GROWTH IN CONTENT MARKETING IS DRIVEN BY ITS POWER TO INCREASE REVENUE AND REPUTATION
BUT, PRODUCING CONTENT OF A CONSISTENTLY HIGH QUALITY IN-HOUSE POSES CHALLENGES
ENGAGING AND RELEVANT CONTENT ALLOWS YOU TO REACH…
Followers Signups Shares/Likes Views ClicksMetrics:
ACQUIRE…
Increase in conversion rates
Increase in average order value
Increase in click throughs
Increase in dwell timeMetrics:
…AND RETAIN CUSTOMERS
Increase in repeat purchase
rates
Increase in repeat order valueMetrics:
WHICH IS WHY WE BUILT QUILL
“We deliver consistently high quality, on-brand content on any topic, in any format and in any language more efficiently and cost-effectively than is possible in-house or via traditional methods”
THANK YOU
Ed BusseyFounder & [email protected]+44 (0)7775 557 328
2nd Floor, Asta House 65 Whitfield Street London W1T 4HE, UK
www.quillcontent.com
“One of Britain’s most inspiring businesses, 2014”SMARTA BREAKTHROUGH50
“One of the UK’s most innovativestartups, 2014”#20 STARTUPS 100
“One of Britain”smost excitingCompanies, 2014”EVERLINE FUTURE50