CASE: 54Using Business Principles to support

ethical communication

A Vodafone case study

Presenters

Md. Rashedul Islam

Md. Masudur Rahaman

Md. Saidur Rahman

Md. Ahmed Farhad

Agenda

Ethics

Communication & Ethical Communication

Company Background

Forms of Communication

Effective Communication

Feedback

Bangladesh Telecommunication Org.

Principal & Approaches of Vodafone

Q & A & Conclusion

Ethical communicationEthical communication enhances human worth and dignity by

fostering truthfulness, fairness, responsibility, personal integrity, and

respect for self and other.

Information

honest

clear

transparentopen

easy to understand

Company Background

Type : Public limited company

Industry : Telecommunications

Predecessor : Racal Millicom (1982 to 1991)

Founded : 1991; 26 years ago

Headquarters : London, England, UK (Head office)Berkshire, England, UK (Registered office)

Area served : Worldwide

Products : Fixed line and mobile telephony, Internet services, digital television

Revenue : £ 40.97 billion (2016)

No. of employees : 1,07,667 (2016)

Website : vodafone.com

LOGO :

Vodafone's original logo, used from 1991 to 1997

• Name : The name Vodafone comes from

voice data fone chosen by the

company to "reflect the provision of voice

and data services over mobile phones".

Business Principles of

Vodafone

Principles

Individual conduct

Compliance with the law

Health and safety

Financial integrity

Public policy

Communications

Customers

Employees

Communities & society

Environment

Forms of

Communication

Non-verbalVerbal

Forms

of Communi

cation

ExternalInternal

HorizontallyVertically

External communication

with stakeholders

Vodafone

Supplier

Local A.

Partners

Govt./ MPs

Community

Charitable Org

Regulators

Shareholders

NGO

Customers

Vodafone engages in many forms of

communication with its customers

Vodafone

Promotion and sales material

Explanation and

guidance

Awareness and

information

Effective communication relies on information being sent,

received and understood

Sender Receiverobstacle

These obstacles might be details which are not clear, complex

language, complicated technical terms or other jargon

Sources of Feedback

Press releases

Round-the-table

Focus groups

Open and transparent behavior encourages mutual trust and

respect for different views and positions.

42%

29%

25%

3%1%

Mobile Phone Subscribers Market Share

GP Robi with Airtel Banglalink Teletalk Citycell

Strong Network

Open & Transparent Information

Increase

Awareness

Vodafone's Principle

´open and transparent´Communication

builds trust , credibility and loyalty

with customers and employees

Vodafone's approach

to communicating internally and externally

with stakeholders

is an investment in its future

Ex

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