Using Analytics to Figure Out What to Improve on your site(s)
-
Upload
darlene-fichter -
Category
Technology
-
view
900 -
download
0
description
Transcript of Using Analytics to Figure Out What to Improve on your site(s)
Social MediaDarlene Fichter&Jeff Wisniewski
Why Measure?
Puppy photo by paul+photos=moody Some rights reserved Dog ownship by ASPCA
Free puppies
Investment in Social MediaProduces?
What are your goals? Cost savings? More use? Library support?
Blog or flickr or youtube channel Readers, commenting, following, linking Useful to track but it’s just the start
And the result is ? Goals met or not met.
Qualitative and Quantitative
Photo by findingthenow Some rights reserved
Abundance of Counting Tools
Specific tools for specific channels Message Boards Facebook Twitter Flickr, YouTube, media/video Social bookmarking
“Overview/Aggregate”
How
Who
When
Where
ToolsGoogle Analytics
Facebook Insights
Facebook Insights
IndicatorsLIKELIHOOD OF BEING
DISCUSSED
DO YOU HAVE A FAN BASE THAT REPEATED TALK ABOUT YOU?
RATION OF POSITIVE MENTIONS TO NEGATIVE ONES
Passion
Strength
Sentiment
ToolsSocial mention
Twendz
Discussion