Using a multi lingual site & localization to drive international growth
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USING A MULTI-LINGUAL SITE & LOCALIZATION TO DRIVE INTERNATIONAL GROWTH CHUCK WHITEMAN SVP CLIENT SERVICES, GLOBALNIMBUS JOE BLEY DIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS JOSH BIENENFELD STRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS GREGORY UNGER DIR, ACCOUNT MGMT BONGO INTERNATIONAL STEPHEN CARROLL OWNER, FASHIONABLECANES CHRIS ANGULO DIR. E-COMMERCE, FASHIONABLECANES
Transcript of Using a multi lingual site & localization to drive international growth
USING A MULTI-LINGUAL SITE & LOCALIZATION
TO DRIVE INTERNATIONAL GROWTH
CHUCK WHITEMANSVP CLIENT SERVICES, GLOBALNIMBUS
JOE BLEYDIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS
JOSH BIENENFELDSTRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS
GREGORY UNGERDIR, ACCOUNT MGMT BONGO INTERNATIONAL
STEPHEN CARROLLOWNER, FASHIONABLECANES
CHRIS ANGULODIR. E-COMMERCE, FASHIONABLECANES
Agenda
• Introductions
• The Opportunity
• Game
• How to drive international growth
• Q&A
Global Ecommerce: Growing Fast
Source: eMarketer, Dec. 2014 - rounded
$1.08
$1.32
$1.59
$1.89
$2.20
$2.45
2013 2014 2015 2016 2017 2018
Retail E-Commerce Sales Worldwide, 2013-2018
(in trillions)
Cross-Border: Growing Even Faster
$105 billion
$307 billion
2013 2018
Cross-Border Ecommerce (5-year trend)
Source: eBay / PayPal Research
Which countries are benefiting most?
Source: eBay / PayPal Research
45%US
18%CA 37%
UK 14%DE
16%AU
26%CN
25%HK
Top shippers of cross-border commerce
We Need a Victim Volunteer…
How to drive international growth?
STEP 1: STEP 2:Int’l Fulfillment Local Website(s)
STEP 3:Ongoing Optimizations(we will share 6 ways)
Fulfillment: Considerations
Fraud
Operations
Localization
Landed Cost
Payment
Compliance
Fulfillment: Options
Local Sites: Select Target Markets
Low Risk
Optimize: Avoid Fraud (it’s easy)
GEO-IP
Optimize: Country Targeting
Optimize: Human Translation
Optimize: Local Currency
Optimize: Local Payment Types
Optimize: Local Marketing & PPC
Q&A
CHUCK WHITEMANSVP CLIENT SERVICES, GLOBALNIMBUS
JOE BLEYDIR. OF BUSINESS DEVELOPMENT, GLOBALNIMBUS
JOSH BIENENFELDSTRATEGIC DEVELOPMENT EXEC, GLOBALNIMBUS
GREGORY UNGERDIR, ACCOUNT MGMT BONGO INTERNATIONAL
STEPHEN CARROLLOWNER, FASHIONABLECANES
CHRIS ANGULODIR. E-COMMERCE, FASHIONABLECANES
