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“You’re not on my plan”

“Insurance will only cover 10 visits”

“I don’t think chiropractic care can help me”

…There’s too much competition!

...I’m not getting enough new patients

DOES THIS SOUND FAMILIAR?…Nobody has any money!

COULD YOUR PRACTICE BENEFIT FROM…

• More personal injury patients who want your care?

• Patients with injuries you can treat?

• Multiple streams of revenue• A bigger web presence?• Extensive media exposure?

YOU ARE NOT ALONE

IF YOU SAID YES

TIMES ARE TOUGH ACROSS THE NATION

Just a few years back, anyone with a hurt back and a bit of disposable income was a potential chiropractic client.

In current times, the same individuals are more likely to pop an Advil and call it a day.

TIMES ARE TOUGH ACROSS THE NATION

Like other medical providers, chiropractors have seen a significant reduction in business income generated by their practices.

In fact, many practices across the nation have been forced to close their doors.

TIMES ARE TOUGH ACROSS THE NATION

Managed care organizations are limiting chiropractic benefits to the ensured

As a result, those dependent on cash plans and health insurance payments for their survival are suffering.

What’s WRONG WITH THE “TRADITIONAL” BUSINESS

MODEL?

PAYMENT IS DEPENDENT UPON INSURANCE COMPANIES

• Over the past few years, insurance carriers have drastically limited the chiropractic benefits offered to their policy holders.

PATIENTS CAN’T AFFORD TO PAY YOU CASH• Because devotees of chiropractic cannot utilize insurance

benefits, the costs of treatment out of pocket are too high for many people

DIFFICULTLY FINDING A NICHE MARKET• There’s tons of competition with little to differentiate

one chiropractor from another

OVERHEAD COSTS ARE RISING WHILE INCOME IS GOING DOWN

LETS FACE IT….THE OLD MODEL OF BUSINESS IS NOT EFFECTIVE ANYMORE.

GIVEN THESE CHALLENGES, HOW CAN CHIROPRACTORS ensure the survival of their practices AND CONTINUE IN THE PROFESSION THAT THEY LOVE…

WHAT IS THE SOLUTION?

PERSONAL INJURY

Chiropractic for personal injury generally deals with trauma resulting from automobile, slip and fall or work related accidents.

Victims of these accident injuries suffer from a wide array of injuries to the

• back• neck• extremities • joints

ABOUT PERSONAL INJURY

Almost all accident injuries can be treated with chiropractic care. In fact, it is the most logical type of treatment in certain cases.

Because of their training in muscular-skeletal injuries, diagnostics and therapeutic modalities, chiropractors are extremely well suited to treat personal injury.

ABOUT PERSONAL INJURY

WHAT ARE THE advantages of a

PERSONAL INJURY practice?

Most chiropractic services rely on medical insurance payouts for compensation. Personal injury, however, does NOT rely on medical insurance providers for compensation.

Possible sources of payment for personal injury treatment include :

Auto insurance PIP Medpay Worker’s comp Attorney’s lien

You WILL be paid

As medical insurance restrictions become tighter and tighter, chiropractic care will continue to be denied coverage and payment.

Since PI does not cater to the whims of healthcare insurance legislature, any treatment you provide will be dependably compensated no mater what healthcare laws are enacted in the future.

You WILL be paid

Earn MORE money Treatment of personal injury commands much higher fees. On average, a chiropractor will make OVER DOUBLE THE AMOUNT that other services would earn. Not only are the treatments more complex, but a single personal injury client can be injured in multiple areas.

For a solo practitioner, this translates into higher billings per session and additional visits to properly heal the patient’s injuries.

“Personal injury sounds good,but implementing it could be difficult. Where do I even start?”

Good question. You may have a few concerns about adding personal injury to your practice

CONCERN #1: “Personal injury attorneys prefer to refer to larger chiropractic practices that can reciprocate with a referral back. Solo practitioners have difficulty competing with these multi-office practices. How am I supposed to get referrals?”

CONCERN # 2: “Without web, television, radio, print, and community-based campaigns, solo practitioners tend to have little media and marketing presence. Attracting personal injury patients will be extremely difficult for me as a result!”

CONCERN # 3: “Solo practitioners already have their hands full as it is. There’s not enough time or money to build a new component!”

HOW CAN A CHIROPRACTOR OVERCOME THESE OBSTACLES?

USIC is a growing national brand synonymous with quality in the personal injury arena. The USIC NETWORK can solve many problems a chiropractors will face while integrating a personal injury component .

Individual chiropractors can compete very favorably for the highly sought after personal injury patients. We provide you with local and national search-engine optimized websites , professionally designed marketing materials and full integration of our brand with your current practice.

No longer does the solo chiropractic physician have to be the small guy on the block. Instead , be part of a prestigious national group dedicated to working with injured patients and their legal representatives.

About theUS Injury Centers

Joining the USIC NETWORK is a solution for struggling and successful chiropractors alike. Enjoy the support of a larger network and brand recognition, while maintaining the individuality of your current practice.

About theUS Injury Centers

CURRENT PRACTICE

Access our national brand

Target your area exclusively

National referrals Marketing in English and SpanishComprehensive

membership components

Use our nationally branded marketing

material

HOW CAN USIC NETWORKHELP YOUR PRACTICE?

• Access our national brand• Target your area exclusively• Get national referrals • Market to patients in English and Spanish

• Enjoy our comprehensive membership components

• Use our nationally branded marketing materials

• Get noticed on the web with a high-end, branded website optimized for accident injury

• Your business location and contact information are easily accessible, making it easy for visitors to contact you

• Generate business through the use of lead generating “landing pages”

• All sites are optimized for local search

INTERNET

COLLATERAL MATERIALCollateral materials available to USIC Network members include:

• 8.5 print newsletter• Medical newsletter• Half page mailers• 4x9 flyer with 8.5 rack card

presentation• General tri fold• Business cards• Legal presentation booklet• Publication ads

4 x 6 PIECES

JUMBOFLYERS

TRI-FOLD SAMPLE

MULTI-MEDIA

Internet optimized

for personal

injury accidents

Cable TV campaigns

Radio advertisem

ents

Print advertisem

ents

Legal Presentatio

n for PI attorneys

Our comprehensive multi-media package will promote your practice to all potential patients through several popular mediums

ADDITIONAL BENEFITS

• National lead generating system – In addition to local-based advertising

and marketing, USIC Network members will also benefit from our national media and advertising campaigns.

• Exclusive Accident Injury territory for your practice

• Training support• Equipment and supply discounts• Discounted multi-media advertising• HIPPA compliant digital technology

ADDITIONAL BENEFITS

Members of the USIC network enjoy exclusive discounts from vendors of major office and medical supplies, including:

• Free Membership to Hertz #1 Club Gold (a $60 value) plus Hertz discounts at up to 20%. Earn free rental days when you sign up for the Hertz Business Account Program.

• Save up to 85% on core office supplies from Office Depot, plus save 7% on other already discounted Office Depot items.

• 10% off printing & copying at FedEx Office • UPS Shipping discounts through the UPS Small Business

Program, plus 10% off UPS in-store purchases.• 10% 4imprint discount on all promotional items from 4imprint.• Other resources such as saving tips and cost-cutting methods

for your business.

JOIN THE USIC NETWORK TODAY and get:

• A proprietary chiropractic marketing system• Personal website and landing pages in both English and

Spanish• Accident Injury Referrals• USIC-exclusive territory• Product and service discounts• Benefits package• Personal Injury marketing and operations manuals

Find out more about becoming a USIC Network member & adding a personal injury component to your practice

Call Now 1800-397-1990•