USGS Web 2.0 Talk, June 2008

Web 2.0: What’s All the Buzz?Using New Technologies to Improve Participation

and Increase Collaboration

(and Using a Wiki for Community Input)

Wednesday, June 18 @ Tulsa, OK

Jim Angus, Associate Director of CommunicationsOffice of Research Information Services,

National Institutes of Health

[email protected] linkedin.com/in/jimangus

USGS Managers Meeting

The Machine is Us/ing UsWho am I? Brainstorming Web 2.0 SeriesSocial Media 101Cop Space

Ask Questions Any Time!

[email protected] linkedin.com/in/jimangus

What to expect...

http://mediatedcultures.net/ksudigg/?p=84

Who am I?

Paleontologist

Molecular Biologist

Museum Educator

Web Manager

Communications Director

http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH

Brainstorming Web 2.0

http://blog.museotech.net

Brainstorming Web 2.0

http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0Group

Social Media 101

What is Web 2.0?

What is Web 2.0? It is excitement and energy. It is

innovation. It is what we saw in the 90s when everyone had to have

a Web site. Most importantly though, Web 2.0 is community.

Community is what makes social animals different from solitary

animals. The behaviors of social animals are complex and

driven in part by what is happening to their fellows.

In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links.

Web pages are no longer alone. They interact with other pages and

are changed by those interactions. This is the technological heart of

social media and it is the essence of the Web 2.0

revolution.

It is the difference between a solitary insect such as a preying

mantis and a social insect like a honey bee.

Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php

Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm

Web 2.0

Complex - Social

Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html

Web 2.0“Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”.

Wikipedia, 2007

Web 2.0“Web 2.0 is a term often applied to a

perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to

replace desktop computing applications for many purposes”.

Wikipedia, 2007

http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg

Web 2.0RevolutionEvolution

Do we need to change how we communicate?

How is the media viewed?How are government communications viewed?

How is social media viewed?

How is the media viewed?

Shout out a few terms.

Slanted

Biased

Contrived

Slick

Calculated

How are government communications viewed?


Bureaucratic

Formal

Convoluted

Disingenuous

Calculated

How is social media viewed?


Authentic

Personal

Candid

Transparent

I can relate to him.

She’s just like me.

Do government communications need to change?

Social SoftwareInstant Messaging

Text Chat

Internet Forums

Blogs

Wikis

Collaborative Real-time EditorsSocial Bookmarking

Virtual Worlds

Virtual Presence

Peer-to-PeerSocial Networks

Web 2.0 ExamplesSocial Networks

FaceBookLinkedInTwitterYouTube

Social Publishing SoftwareBlogsWikisPodcasts

TechniquesSyndicationTaggingMashups

Virtual Environments

Social Networks

Users interact and share information

Online communities emerge

Networks built around common interests, hobbies or causes.

Facebook

Social Networking Website

Launched February 4, 2004

Membership initially limited to higher education students

Networks organized by city, workplace, school and region

USGS on Facebook

USGS Group

Discussion

USGS - Building Community

Discussion

Members

Content

USGS - Fostering Collaboration

USGS - Connecting People

Connecting on a personal

levelFinding

collaborative partners

USGS - Expanding Outreach

Connecting with constituents

Using new channels to deliver

content

Opportunities for Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of Practice

LinkedIn


Launched May 2003

Fosters professional networking and collaboration

> 20 million users as of May 2008

Your Network News

Keep track

of your colleagues Find

CollaborationPartners

Find Jobs

Manage Contact Lists

Keep up with your

colleagues.

Learn what people think

Connect People

FosterCollaboration

Connect People


Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of Practice

Twitter


Launched October 2006

Mico-blogging service that allows users to send brief, text-based posts

Who Uses Twitter?Los Angeles Fire Department to Communicate During Natural Disasters(October 2007 Fires)

Higher Education to Alert Students (University of Texas)

Politicians to Alert Constituents(Edwards, Obama, Clinton)

Media Outlets to Break News (CNN)

NASA to Expand Outreach(Phoenix Mars Lander)

NASA Makes Extensive Use of Twitter

SMS Alerts

NASA Makes Extensive Use of Twitter

USGS Makes Extensive Use of Twitter

USGS and Earthquake News

Blog Feeds to Twitter

NIH uses Twitter


Outreach

Public Engagement

Emergency Alerts

YouTube


Launched in February 2005

Designed to facilitate sharing of video

The NIH on YouTube

The NIH on YouTube

from who?

From Who?

YouTube

Try to Control the Message

or at least, Contribute to the Cacophony

What’s Interesting About YouTube?

What’s Interesting About YouTube?subscribe

more from this user

similar videos

rate the videoshare the video

critique the video

YouTube Channels - NIH Vodcasts

YouTube Channels - USGS

YouTube Channels - NASA

YouTube Channels - Politicians

Social Publishing Software

Users interact and share information

Online communities emerge

Networks built around common interests, hobbies or causes.

Blogs

Syndicated Content

One to a Few Authors

Public Comments

Ease of Publication

How can we use a blog?

Opinion

News

Calendar of Events

Distribution of Multimedia Content

Any Repetitive Item that can be Ordered by Date

TSABlog

- provides personal insights- great recruitment tool- connects volunteers

NIH Researcher

Shares Data

Wikis

Hawaiian for “Fast”(40% faster!)

Collaborative Document Creation

Easy to Use

“Web Application”

ConfluenceWiki

Podcasts

Podcasts - multimedia by subscription (RSS)

Podcatchers - software that “aggregates” the podcasts (iTunes)

iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts

Podcasts - Three Kinds

Audio Only

Audio and “Slides”

Audio and Video

Synchronize with Apple’s iMovie

Why do a Podcast?

Cool and Contemporary

View “on the go”

Syndication/Subscription

Multiple Channels for Distribution

Alternative Learning

Photo Credit:http://thats-china.com/?m=200703

How hard are they to do?

Podcasting 101

Short and Focused - five minutes on a single topic, 20 - 30 minutes total

Descriptive Title

Interactive and Conversational

Good Sound Quality

Adequate Video Quality

SFMOMA Podcasts

Publish and Distribute

Your Web Site

iTunes

iPodder

Podcast Alley

Odeo.com

YouTube

NIH Podcasts

NIH Vodcasts

Techniques

Syndication

Tagging

Mashups

RSS - Really Simple Syndication

Web Feed

Standardized format

Used to update blogs, news headlines and podcasts

Aggregates content from multiple sources

Social Tagging

User generated taxonomy, i.e. Folksonomy

Collaborative tagging

Social indexing

Social Bookmarking - Del.icio.us

user generated keywords: linux, ubuntu, open source, software, operating system

8838 other links to this resource

Social Bookmarking - Del.icio.us

Library of Congress and Flickr

LOC hopes to meet two goals:

1) expand access to collections2) enhance meta data

Mashups

Web application

Combines data from multiple sources

United States Holocaust Memorial MuseumGoogle Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.

http://83.223.102.16/words/

Virtual Worlds

Virtual Environments

User interaction in a simulated environment

Real life attributes such as: economies, currency, employment, advertising, education

Social Interactivity

Immersive and compelling

Whyville

Whyville Square

Whyville Square

Avatars:allow interaction

Whyville - Getty

Whyville - Getty

Virtual Presence

Whyville - Getty Info Desk

Virtual Docents

Whyville - Getty Info Desk

Whyville - Getty Lounge

Whyville - Getty Lounge

Virtual“Hands-On”

Whyville - Getty ArtSets

Whyville

a virtual world for teen and pre-teens.

1.7 million registered "citizens"learn, create, and have fun togethernewspapers, Senators, beach, museum, City Hall and town squareeducational games and events

Networked Environment

Created by its Residents

Not a Game... No Goals or Restrictions

Immersion and Interaction

Second Life

Second Life - StatisticsLatest Second Life Economic Statistics as of 8/9/2007 Resident Activity Residents Logged-In During Last 7 Days 440,370 Residents Logged-In During Last 14 Days 630,900 Residents Logged-In During Last 30 Days 984,916 Residents Logged-In During Last 60 Days 1,638,492 Total Residents 8,764,874

The population has been significantly increasing in the past 6 months, rising, 39.1%, from 2,287,108 to 3,181,426 residents in the month of January alone.

Currency LindeX Dollar Exchange (average): L$270 / US$1.00 Total L$ Supply (L$): 1,907,303,987 = (approx. US $7,064,089) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates.

Source: NIH Second Life White Paper

Second Life

Second Life

Second Life is a 3D platform that can be

used for:

Presenting, promoting, and selling

content to a broad online audience

Collaborating and communicating in

real time between multiple

participants

Researching new concepts/products

Training and educating in spaces

Second LifeWhat are public institutions doing in second life?

NASA/JPL

Halting State

Charles Stross

Inside the wide concourse, everything looks like, well, the kind of trade show that attracts the general public. There are booths and garish displays and sales staff looking professionally friendly, and there are tables with rows of gaming boxes on them… ”Check what it looks like in Zone,” suggest Jack, so you tweak your glasses, and suddenly it’s a whole different scene.

The concourse is full of monsters and marvels. A sleeping dragon looms over a pirate hoard, scales as gaudy as a

Halting StateCop Space and Virtual Information Overlays

“Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clark(1917 - 2008)

What does the future look like?

You will never be lost.

You will always know where your friends are.

You will never lose anything important.

You will be surrounded by Magic.

Your Mobile

Voice CallsIM and SMS

Web ApplicationsCell Phone Tours

Google MapsGames

Remote Control Your Life(Music, TV, Car, Furnace, Refrigerator...)

Wearable Technology(Bluetooth Headset, Goggles, GPS, Video Implants...)

Your World is Alive

USGS Web 2.0 Talk, June 2008

Technology

Transcript of USGS Web 2.0 Talk, June 2008