Uses and gratifications
8
Uses and gratifications In music videos
-
Upload
brianasophia1502 -
Category
Education
-
view
116 -
download
0
Transcript of Uses and gratifications
Uses and gratifications
In music videos
The uses and gratification theory explains why people use media, in this case its why do they watch music videos. People have certain
predefined needs, they seek gratification from media.
People watch music videos for…
Entertainment For some people watching music videos is a form of recreation and relaxation.
Social Integration Needs
Communication with family and friends and shared culture.
Cultural Transmission Some music videos transmit cultural practices and values across generations.
Affective NeedsPeople watch music videos hoping to seek pleasure or satisfy their emotional needs and to give them entertainment.
Tension Release NeedsSome people watch music videos to release emotions and hope to provide some relief and relaxation for themselves. They are hoping for escapism and diversion from everyday life.
